The 14 best SEO tools that will help you succeed on Google

Looking for the best SEO tools of the year? You’re in the right place, because we’ll talk about all the tools, free and paid, that you simply have to use if you want to seriously work on your SEO.

Although choosing the ideal SEO tool for you may seem like a simple decision, it is not, because there are hundreds of SEO tools on the market today, and not all of them are designed to do the same thing.

That is why it is essential that you are clear about what you need, and secondly, which tools would be the best fit for you.

You may just want to perform web analysis of your clients’ sites or your own; perhaps you are interested in discovering keywords that you can work into your content or finding broken links to repair and strengthen your linkbuilding strategy.

For all these cases there is a tool that can help you, and choosing it wisely will not only save you a lot of time and money, it can ensure the success of your SEO strategy.

SEO tools for keyword research

This type of tools are among the most used in SEO, and the reasons are very clear, all SEO oriented optimization must start with the keywords that will attack. To choose them well you will have to do a keyword research.

The work is hard and complex, fortunately, there are dozens of tools designed just for this and they will come in handy.

1. LongTailPro

It is no secret that it is becoming increasingly difficult to find promising keywords that are not very competitive.

The answer to this is to harness the power of long tail keywords, which still have unexplored potential, and which allow your site to rank more easily because they have less competition.

LongTailPro is specially designed for this, it is an ideal tool for your keyword research, but with a twist, it focuses on long tail keywords, or long tail keywords.

It offers you related terms for the keyword you research, metrics such as search volume, CPC, and even the value that a certain keyword could have for your site.

The best of LongTailPro

1. LongTailPro allows you to do in-depth research on your competitors and the keywords they use, which will help you to discover keywords that could be appropriate for you.
2. With LongTailPro’s Rank Tracker feature you will be able to monitor the organic rankings of the keywords you are targeting.
3. Focus on long-tail, promising and powerful words.

2. KeywordTool.io

KeywordTool.io is the quintessential alternative to Google’s keyword planner, something the team behind this tool keeps repeating. But they are not exaggerating when they say it, this comprehensive tool offers you everything you could look for in a keyword research.

Metrics such as search volume, CPC, estimated difficulty, related words, and long tail keywords. For this, KeywordTool.io gathers terms that Google itself offers with its autosuggest in the search bar, with the difference that this tool gathers more than 700 words almost instantly.

It also offers you prepositions, and questions related to the keyword you are researching. But it’s not only designed for Google, you can use it to get hashtags on Instagram and Twitter, search terms on Google’s Play Store and much more.

Very powerful and very complete!

The best of KeywordTool

1. It has a free version, and you don’t even need to be registered on the platform to use it.
2. It shows terms that Google itself proposes and offers you an analysis of the trends for the keyword you are researching.
3. Not only does it work for Google, you can use it to get hashtags for Instagram and Twitter, to search for keywords on Bing and the PlayStore, which is not bad at all.

3. Google Keyword Planner

It is a tool from Google itself. If it has any advantage it is that the metrics and data it offers you could not be more reliable. Google’s keyword planner is ideal for researching the keywords you are interested in and getting ideas of other promising terms that might be suitable for you.

Starting from up to 10 keyword seeds, the Google Keyword Planner will show you keyword ideas to attack. When you research terms, it will provide you with data such as average search volume, how competitive the keyword you are researching is, its profitability, etc.

However, the tool is not completely free, you must have an active campaign to be able to use it; and it does not offer search volume in absolute numbers, only estimates.

The best of Google Keyword Planner

1. It’s Google’s tool, you know their information is the most reliable.
2. Specially designed for SEM and everything related to advertising campaigns.
3. More information.

Analytical tools

There is no other way to study how well your site’s SEO is doing than by taking a look at an analytics tool. Analytics allows you to monitor user response to your content, traffic to your site and the performance of your SEO strategy in general.

4. Google Search Console

The SEO and analytics tool par excellence. You’ll hardly find an SEO consultant, webmaster or content creator who hasn’t heard of it and uses it often.

Google Search Console is a very powerful and comprehensive tool, often more comprehensive than many paid alternatives.

Not only does it show you the reach your site has, in terms of organic positioning, impressions; but it shows you invaluable metrics such as CTR, click-through rate; the average position of your website.

With Search Console you can detect SEO cannibalization, broken links, performance issues, technical problems; you can take care of problematic URLs, look at your website’s backlinks and much, much more. All for free.

It is such a comprehensive tool that it is surprising that it is free.

The best of Search Console

1. From Google itself, the data is reliable, offering you metrics of many different elements, invaluable to complement your SEO strategy.
2. Ideal for detecting technical errors in your site that affect its positioning.
3. It reveals the most effective keywords on the site, which helps you further optimize content that has already ranked.
4. It helps you detect toxic links, SEO cannibalization and other serious problems.
5. Through this tool you can see what Google itself observes when it crawls your website, allowing you to improve it as much as possible to increase your chances of ranking.

5. Google Analytics

One of the most powerful analytics suites today, also from Google, and yes, 100% free. Analytics is the real Swiss Army Knife of analytics, with dozens of features to monitor your site’s traffic, performance, most popular pages, and so on and so forth.

It offers so many metrics, options and information that it deserves a separate entry just to analyze them all in depth.

To use Google Analytics you must link your website to it, after a while, Analytics will show you data such as bounce rate, dwell time of your users, the way they move around your website, where they read you from, and much, much more.

A complete and comprehensive analytics tool, with which you can monitor almost any aspect related to your site’s traffic, your target audience and your page’s performance.

The best of Analytics

1. Analytics is one of Google’s flagship tools, the data and metrics it will collect for you are as reliable as you could get.
2. Dozens of different functions.
3. It provides you with in-depth and comprehensive information.
4. Its integration with Search Console will further increase the depth of information provided by the tool.
5. It allows you to see which pages of your site work best and which ones fail to retain your users.
6. Helps you analyze the progress of your website.

Tools to analyze the SEO of your website

Detect technical problems, points to optimize and the general state of the SEO on Page of your site is the task of these tools. They are designed to facilitate the analysis of your website, point by point, and to show you everything that at first glance you might be overlooking.

The great advantage of this type of tools is that they save you time and allow your organic positioning strategy to be as polished as possible, since they will indicate any error, no matter how small.

6. Screaming Frog

Screaming Frog is a tool to analyze the SEO on Page of your site, it is designed to review each and every one of the elements that could harm your organic positioning. One of its attractions is that it will analyze your page as Google itself would, imitating its crawling behavior to identify possible errors.

With Screaming Frog you can find broken links, analyze the interlinking status of your site, detect duplicate content, and much more.

On a more technical level, Screaming Frog also allows you to analyze possible errors in your site’s code, especially those that may hinder search engine indexing.

A great option with a free version, so it would be great if you are on a tight budget.

The best of Screaming Frog

1. It helps you to make a very complete SEO on Page analysis of your site.
2. With Screaming Frog you can study the interlinking of your site and detect orphaned pages.
3. Analyze the code and possible more technical errors.
4. Verify that you do not have problems with duplicate content.
5. It ensures that you have each title tag and meta tag properly optimized.
6. It has a free version.

7. DeepCrawl

DeepCrawl starts where the on-page SEO analysis of the most basic tools ends. Like Screaming Frog, it mimics Google’s crawling behavior and analyzes in depth every detail it finds in its path. From the simple to the most technical.

This tool helps you prevent errors that may harm your positioning, detects them with automated tests and proposes effective solutions.

It also prevents you from losing your place in the SERPs over time, as it never stops recommending improvements to keep your content relevant. The tool also takes into account Google’s Core Web Vitals, which will become more and more important over time, and makes its own recommendations.

The best of DeepCrawl

1. DeepCrawl is a very complete tool, and its on Page SEO analysis has an ideal precision and depth if you want to work in detail the positioning of your site.
2. It crawls your site like Google would and shows you all the simple and technical errors it could get.
3. It has hundreds of automated tests to detect any problems on your site.
4. Prevent your website from losing rankings by recommending improvements that will keep your content in place in the SERPs.
5. It tells you if there are indexing problems.
6. Detects duplicate content problems.

SEO tools for WordPress

WordPress is the most popular CMS today, it is behind 40% of all pages, that covers millions of sites. Even big companies like Disney use it.

If you have a website, chances are you use WordPress to manage it, so using SEO tools that integrate with it would be one of the most convenient ways to work on certain ranking factors.

8. Yoast SEO

The most famous WordPress SEO plugin, it is a SEO tool specially developed to facilitate the process of optimizing your website. It focuses mostly on the creation of optimized content, however, it also includes features that help strengthen the visibility of your site.

With Yoast SEO you can create the sitemap of your site, indicate which URLs of your page you want Google to index and which ones will be non-indexable; you can optimize the title tag and meta tags of your site and much, much more.

As far as content creation is concerned, Yoast SEO checks that the keyword you have decided to position in a post has the right density, that it is present in the headers; it also checks that the URL has an optimal extension, and can be used to configure the way your content will be previewed on social networks.

A very complete tool, which will undoubtedly facilitate your on Page SEO strategy when creating content.

The best of Yoast SEO

1. Simple and intuitive, it facilitates the creation of SEO content from within WordPress.
2. It has a powerful readability section that will help you create user-friendly, easy-to-read texts.
3. Check that you are not making any mistakes when optimizing your content.
4. With the Yoast SEO sitemap you will certainly increase the chances of your content being indexed fast.
5. Not only does it focus on relatively simple aspects, it also addresses more technical points.
6. Although its free version has limitations, it is quite complete.

9. RankMath

If any SEO plugin can compete with Yoast SEO it is RankMath.

RankMath is an SEO plugin that allows you to create, just like Yoast, optimized content in a simple and quite fluid way. It integrates seamlessly with WordPress and adds dozens of SEO-oriented features that will greatly facilitate your SEO on Page work.

It offers you integration with Google Analytics and Google Search Console, information that it will use to provide you with much more accurate metrics; it can create your sitemap; configure the visibility of URLs, and much more.

Like Yoast, it is specially designed to be used in the creation of optimized content, for this it allows you to add up to 5 keywords, of which it will show you a series of factors to work on to improve your chances of ranking organically with these terms.

RankMath makes it easy for you to optimize the title tag and meta tag of your content, create a friendly and short URL, and even help you add structured data, also known as Schema Markup.

The best of RankMath

1. Integration with Search Console and Google Analytics.
2. It has a powerful section designed for e-commerce sites.
3. It has functions designed to boost local SEO, in case you have a site with a physical business.
4. It allows you to choose up to 5 keywords to optimize your content, much more than Yoast.
5. Its free version offers much more than Yoast SEO by default.
6. With RankMath you will be able to aggregate structured data for all the content you create.

Multifunctional SEO tools

Multifunctional SEO tools are the most complete options on the market, because they are not designed to address only one aspect of your SEO strategy, but can facilitate your work in many different stages.

They are the Swiss Army Knives of the SEO world, so they are perfect if you want a complete set of tools with which to work on your site’s SEO, at all levels.

10. SE Ranking

SE Ranking is a suite of SEO tools that presents itself as a clear competitor to Ahrefs and Semrush. It covers all the functionalities you might need if you are in the SEO business. 

Its six main modules have dozens of particular functions, sections, filters and sections.

It ranges from monitoring your own projects, or those of your clients, to competitor analysis, marketing plans and keyword research.

It is easily the SEO tool suite with the most user-friendly, intuitive and modern interface of all, capable of converting panels loaded with complex metrics into a very simple summary.

It may not yet be as popular an option as Semrush or Ahrefs, but it has everything to become a serious contender, especially when you consider how affordable it is, its basic plan costs $80 less than Ahrefs and offers pretty much the same.

A tool like very few others on the market.

Best of SE Ranking

1. It has incredibly low rates.
2. It includes dozens of features, basically the only SEO tool you would need if you hire it.
3. It provides comprehensive data.
4. It has the best interface of any tool of its kind.
5. With SE Ranking you can analyze the competition, track backlinks, audit sites, monitor rankings, and so much more, you won’t be short of options.
6. It has a huge database, and it keeps growing. 

11. Ahrefs

Ahrefs is easily one of the most recognized, multifunctional and versatile SEO tool suites on the market.

It has everything you could possibly need to carry out an SEO on Page and SEO Off Page strategy, offers you an unbeatable set of data, metrics and analysis and a varied selection of extremely powerful tools.

With Ahrefs you have access to the accurate Site Explorer, with which you can analyze your competitors in depth, discovering the keywords they rank for, their authority, their backlinks and a lot of related information.

You will also get the Ahrefs Keyword Explorer, this tool will allow you to do an exhaustive keyword research, with related terms, prepositions, questions that include the keyword, estimated difficulty for positioning.

The keyword research you can perform with this tool is so complete that you will hardly have to leave Ahrefs for anything else, because most of the information you might need (if not all) would be there.

But if you need to go further, and want to look for content ideas that you can work into your site, Ahrefs Content Explorer is the ideal tool for you.

With this explorer you will be able to analyze the content that triumphs on the web, that dominates the SERPs and that earns hundreds of backlinks. The kind of content you are interested in studying in depth, to extract keywords of opportunity, with good traffic and not very competitive.

According to Ahrefs itself, this tool will allow you to analyze a database of over 1 billion websites, and will give you data such as referring sites, site authority, monthly traffic, and even estimated value of that traffic.

If you need to monitor the positioning status of your content, Ahrefs has Rank Tracker for you, with which you can track all your keywords; and if you want to make an accurate SEO analysis of your website you have the Ahrefs Site Audit tool, with which you can examine the status of your website, with all the SEO on Page and Off Page factors that impact your organic positioning.

As you may have noticed, Ahrefs is such a comprehensive suite that you are unlikely to need anything else if you decide to use it.

The best of Ahrefs

1. Ahrefs is an all-in-one tool with which you can solve almost any SEO-related element of your website.
2. It allows you to analyze your competition in depth without any difficulty.
3. It has an extensive database, and offers not only accurate but also comprehensive information.
4. From keyword research to SEO audits, with Ahrefs you can do it.

12. Semrush

Semrush is a suite of SEO tools that is as versatile as it is multitasking, with a special focus on everything related to digital marketing, so you can get the most out of your advertising campaigns.

It has over 40 different tools, ranging from SEO to content marketing to SEM, so it’s unlikely you’d need anything outside of Semrush if you decided to sign up for one of its plans.

If you want to do keyword research, Semrush has you covered with 6 different tools; if you are interested in analyzing the status of your site’s SEO on Page, you will have at your disposal Semrush’s site audit tool, the On Page Checker, which will offer you recommendations to optimize your site’s SEO; and the Log File Analyzer, with which you can study the structure and navigational fluidity of your site at a technical level.

But that’s not the end of what Semrush offers you, because it provides you with more than 6 tools to study your competition, it includes functions to analyze how your site is performing in terms of local SEO; it can help you examine in detail the status of your site’s Link Bulding and even track the organic positioning of your website at a general level.

And this is just a glimpse of what Semrush includes in any of its plans, making it, without a doubt, one of the ultimate SEO tool suites, next to Ahrefs.

The best of Semrush

1. It includes everything you could possibly need in terms of SEO.
2. It offers you detailed, segmented and accurate information.
3. It has more than 40 tools designed for you to work on the SEO of your site or that of your clients.
4. Its focus on digital marketing makes it one of the undisputed suites if you are thinking of investing in SEO or SEM.
5. With so many tools at your disposal, you won’t have to pay much more outside of Semrush to get what you want.
6. Web audits, competitor analysis, ranking tracking, keyword research, Semrush offers you all these features and more.

SEO tools to get backlinks

SEO tools to get backlinks are essential to improve a website’s search engine ranking. Backlinks (or inbound links) are links from other websites pointing to yours, and search engines use them as indicators of your site’s authority and relevance.

13. Linkatomic

Linkatomic is an attractive option for companies and marketing agencies looking to improve their search engine rankings through effective and high quality off-page SEO techniques, through link building and sponsored content.

Its main objective is to help companies improve their visibility in search engines by creating high quality links in recognized digital media, such as blogs and online newspapers. This is done through the purchase of links and the publication of sponsored articles in an exclusive media network.

Linkatomic’s platform allows users to specifically select the media in which they wish to appear, which is done through a simple and transparent process. In addition, clients can customize their link building strategies according to their specific needs, choosing the type of link (follow, nofollow or sponsored) and other strategic details.

In addition, the company offers an SEO article writing service, which ensures that the published content not only includes relevant links, but is also of high quality and optimized for search engines.

Linkatomic is not limited to a single language or country. They have the capacity to offer content and links in several languages, including English, French, Italian and Spanish, and collaborate with media from various countries. This allows companies to expand their presence and authority in different markets.

The best of Linkatomic:

1. They have a team of experts with extensive experience in SEO and digital marketing.
2. Decisions based on data analysis and accurate metrics.
3. Use of state-of-the-art tools and technologies.
4. Strategies adapted to the specific needs of each client.
5. Constant support and focus on customer needs.

14. Linkaffinity

LinkAffinity employs a variety of SEO strategies focused on link building and digital PR, using advanced artificial intelligence and machine learning tools to optimize its processes.

This tool facilitates the creation and management of relationships with experts, journalists and bloggers, ensuring that the links obtained are natural and have a high semantic affinity. This is achieved through an integrated CRM that allows you to efficiently manage all link building and PR campaigns.

LinkAffinity integrates with popular tools such as SEMRush, Ahrefs and Moz to expand link profile analysis and detect new link building opportunities. This integration allows for a more complete and accurate evaluation of SEO strategies.

In addition, they evaluate competitors’ links to identify both opportunities and mistakes they can avoid. This allows them to continually adapt and improve link building strategies based on what works and what doesn’t in the industry.

The best of LinkAffinity:

1. They develop link building solutions tailored specifically to the needs and objectives of each client, ensuring relevance and effectiveness.
2. They prioritize obtaining high quality and relevant links, avoiding spammy or low quality link building practices.
3. They use advanced technology and tools to manage and monitor linkbuilding campaigns as well as to analyze the data obtained.
4. They provide detailed reports on the progress and results of campaigns, ensuring transparency with their clients.
5. They offer strategic consulting to help clients maximize the impact of their link building campaigns.

SEO tools: a personal decision?

As you can see, there is no shortage of options when it comes to SEO tools. You have countless alternatives, some really great, some very comprehensive and others designed to offer you a single very powerful functionality.

But the decision will always be personal, and also professional, only you know which SEO tool best fits your work rhythm, the one that offers you just what you are looking for.

Do you have a big project in mind and price is not an issue? Go for the multifunctional tools, these suites are by far the most complete, reliable and powerful option you could get.

Do you want a tool just to analyze your website or to research keywords? Take a look at the ones we have recommended that focus precisely on those elements and don’t overspend on what you won’t use.

At the end of the day, the best SEO tool is the one that offers you what you need, no more and no less.

Tell us, what is your favorite SEO tool and why?