Backlinks are inbound links from other sites to your website. Getting quality backlinks is very important to improve your search engine optimization strategy.
It is one of the many factors that Google takes into account when ranking your website in a given search in the search engine.
What types of backlinks are there?
Next, we will learn about the different types of links that exist, with simple examples:
1. Example of dofollow backlink
Dofollow links are the most desirable backlinks, as they will transfer authority to the linked site, improving its ranking in Google. It does not require adding any additional attributes to the link.
<a href="http://linkatomic.com">Linkatomic</a>2. Example of nofollow backlink
Adding the nofollow tag in a backlink will indicate that it should not pass authority to the linked website.
<a href="http://linkatomic.com" rel="nofollow">Linkatomic</a>3. Example of sponsored backlink
A backlink with the sponsored tag will indicate to Google that it is an advertising link and that we have paid for it. It will not be as valuable in terms of positioning as a naturally generated backlink.
<a href="http://linkatomic.com" rel="sponsored">Linkatomic</a>4. Example of UGC backlink
UGC links are generated in forums and blog comments. This attribute indicates that the link has been generated by a user. It will not have much influence on SEO, but it can bring traffic, like any backlink.
<a href="http://linkatomic.com" rel="ugc">Linkatomic</a>How to get backlinks?
The first thing you need to know is the difference between types of backlinks. For many years, SEO has been based on getting a number of backlinks with a certain balance between dofollow links and links with the nofollow tag.
Theoretically, links are built naturally. All seo experts will recommend that if you are going to carry out a linkbuilding strategy you should make it look as natural as possible.
It is useless to get 10 backlinks with specific keywords to rank for that keyword in one week and then stop getting links for 3 or 4 months.
The strategy has to be natural in the eyes of google, mixing follow links in reviews and creating links with nofollow tag (the ones you can get in 2.0 blog comments, forums, etc).
In Linkatomic we will help you to get them to improve your authority and climb positions in Google.
The importance of backlinks
Google changes its positioning algorithm constantly, we have to be clear about that. It is true that with time and the different updates of Google’s algorithm, backlinks have been losing relevance and gaining it over time. Each update is a world and we never know what changes in its algorithm in each update.
The web or internet as we know it, is based on linking, from one page we know another because it has a link to that page. Google can update its search engine as many times as it wants but the internet will always be based on just that, linking.
The huge growth of social networks such as Facebook, Twitter, Pinterest or Linkedin have added other factors to Google’s algorithm. It now takes into account the number of times a link is shared on these networks, the number of likes and so on.
In several SEO experiments we have done, Google has even indexed links that came in text format. That is, in an article we placed a link but without being linked to any site, Google crawled it and indexed it. Hence the importance of getting links no matter what.
Advantages of backlinks in SEO
Talking about the benefits of getting backlinks we can mention the following:
- Rise positions in Google: Improve our position in search results: what is known as organic ranking will improve if our content is linked from other pages. To try to get our page to appear in the first positions of the first page of Google results and get as much traffic as possible, we will need quality backlinks.
- Faster indexing: If we want our content (an article, for example) to be indexed faster, we can try to get a backlink to that particular article. Google goes through the pages it has indexed in its database to see if they have been updated. It does this constantly, so if a page already indexed in Google links to our article, it will rank faster.
- Get traffic: An important note when it comes to getting backlinks is that they come from pages that have traffic, especially organic. It will help us to position better since the visitor of a web page is sending us visits. Google interprets this as offering complementary information to the content that the user was visiting and will mark us as interesting content.
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