The Sistrix Visibility Index is one of those resources within the digital world that, compared to others, may not be as well known, but has great potential.
It provides a complete view of the performance of any type of online platform, allowing you to identify what works and what can be improved in a strategy.
What is the Sistrix Visibility Index?
The Sistrix Visibility Index is a numerical value that reflects, as its name indicates, the visibility of a domain in the results generated by a search. The higher the index, the higher the site’s presence in Google, which indicates a higher probability of attracting organic traffic.
Search engine visibility is essential to increase a website’s reach and audience, and Sistrix provides an accurate measurement that makes it simple to evaluate the impact of the strategies implemented.
It is valuable for comparing the performance of a domain in relation to its competitors, providing useful data for SEO planning and optimization, and even digital marketing campaigns.
How important is it? How to analyze it?
It is true that Google has no direct relationship with the creation of this tool, but it is still fundamental for SEO and digital marketing itself, because it shows how much value a website generates in terms of visibility.
On the one hand, we have an indicator to detect trends in domain performance, assessing whether the changes and optimizations made are generating a positive impact. On the other hand, it is a reference to know how the positioning is compared to competitors in the same sector.
In other words, the Visibility Index provides a more complete picture of how the website is perceived by search engines. Simply use the Sistrix tool to view historical graphs and compare the index with other domains, including the impact of keywords, positioning and traffic.
What criteria does Sistrix use to measure it?
If there is a factor by which it differs from other tools, it is because its measurement is millimetric. We can then see results like ‘0.158‘ or ‘0.960‘.
At Linkatomic we find this not only interesting and different, but useful. Therefore, we use it to define which websites to add to our platform, thinking about their quality.
The criteria to establish its metrics are the following:
- Keyword positions. The placement of keywords in search results matters a lot.
- Search volume. Based on the number of monthly searches, they analyze how popular the keyword is.
- Keyword relevance. Performs an in-depth evaluation of how relevant the keywords worked on are considered to be, focused on a specific sector.
- CTR estimation. It takes into account the probability that users will click on the link according to the position in the SERP.
- Algorithm changes. Adjustments to the index to reflect the impact of Google’s changes.
- Industry competition. Makes a comparison with other domains in terms of visibility on similar topics.
Techniques to increase the Visibility Index
If you are looking to improve the Visibility Index of your site in Sistrix, consider applying the following techniques, because each one contributes to achieve the goal:
- Create high quality and valuable content. Create content always thinking about the value it can bring to the user, because this is the basis of everything.
- Improve existing content. Review and optimize old content to align it with current trends and needs.
- Optimize keywords. See that the content is optimized for relevant, high search volume keywords.
- Expand keyword strategy. Explore new low-competition keywords that can generate additional traffic.
- Obtain quality backlinks. To improve your backlink profile, it is ideal to start by eliminating toxic links. Then, when buying or applying strategies to obtain them for free, it is essential that they come from quality sites associated with your industry.
- Perform periodic SEO audits. Detect and solve technical problems that may affect visibility, no matter how insignificant they may seem.
- Optimize loading speed. Make sure your website loads fast to improve user experience and reduce bounce rate.
- Increase the frequency of publications. Posting quality content on a consistent basis helps to improve visibility progressively.
- Take advantage of image and video search. Think also that this multimedia content is able to rank in Google.
- Adapt to Google changes. Monitor algorithm changes and adjust your SEO strategy accordingly.
Other important SEO metrics
If we talk about SEO metrics, there are others besides Sistrix that are worth taking into account.
- SemRush Authority Score (AS)
- Majestic Trust Flow (TF) and Citation Flow (CF)
- SeRanking Domain Trust (DT)
- Moz Domain Authority (DA) and Page Authority (PA)
- Ahrefs Domain Rating (DR)
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