Talking about SEO for plumbers does not only imply getting a good natural ranking on Google on the created website; it actually entails an important process by which we can reach the target audience, efficiently. However, getting visitors to your website means significant growth for your plumbing company.
If you have a plumbing business and you are wondering, does SEO for plumbing exist? Why should I do SEO if I am a plumber? We will answer all your doubts and give you some tips.
Read on and let’s get started!
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Is there really such a thing as SEO for plumbing?
SEO can be done with everything. By this we mean: Yes, there is SEO for plumbers, but it also exists for any sector in which you find yourself, such as locksmiths. It is important to follow a strategy that allows to reach positions in Google, with those keywords or keywords that interest us.
Now, having an expert SEO agency would be the ideal way to boost your company, but we will tell you the steps to achieve this strategy that allows the reach of your target audience:
- Choose an attractive domain according to “plumber” and put it to work. This way, you will be able to create a page offering the services you want. It should be noted that the domain is essential, since it is not the same to position “fontanerosmadrid.com” to “antonioelfontanero.com”.
- Now, you must take into account the categories that go according to specialties, such as: plumbing emergency service, which is lucrative and important to draw attention.
- The content you should generate must be of quality, being according to SEO for plumbers create articles of interest. In this way, you will have a fairly elaborate SEO campaign.
- Increase your online reputation by buying guest posts in thematic blogs and appearing in digital newspapers that link to your website, thus improving your visibility against your competitors.
Why do SEO if you are a plumber?
Actually, doing SEO for plumbers has great relevance, since it resides in the possible visitors that to arrive directly from Google. However, advertising is what works best for plumbing companies.
It is important to start SEO as soon as possible, because it is a rather long process where you must be patient, because it will give results as the months go by. Most companies and businesses started working on online marketing, so you should start with SEO from that moment.
Long-term SEO has unique advantages, where you will be rewarded with good leads.
In Linkatomic we offer link building services for companies and we will be happy to help you boost the online positioning of your business. Do not hesitate to contact us.
SEO tips to position plumbers
We all seek to stand out from the competition that exists in Google, that is why you should know the tricks to position, below:
Create a Google My Business profile
This we can say that more than a trick, is something mandatory for users to find your business, on the map or on Google, this is essential to achieve local SEO. However, when doing a search on Google about a local business, the most relevant places appear first on the map, which leads to appear in the natural results of the search engine.
In better words: local businesses will appear on the map and then in the search engine. This does not mean that SEO should be left behind, on the contrary, it should be optimized so as not to lose results, but the Google My Business profile facilitates the position on the first page.
Include the name of the city or area
Working in local SEO you should not forget to place the name of the city or area where you want to position yourself, for example “plumbers Madrid”. In this way, Google relates the web with the city where it is, giving relevance to the location where the search is performed.
This tip is essential for stores, restaurants or service companies in certain areas. It is important that you include keywords such as, for example: “plumbers in Madrid”, “plumbers Madrid”, “plumbers Alicante”, “plumbers Alicante”, “plumbers Alicante”. Do not forget that customers are looking for what best suits their needs.
As many people say “if you are not on the web or social networks, you don’t exist” since technology has kept us communicating from a single device. This advice is also of great importance when we talk about local SEO, and many times it is ignored.
Completing the profiles of social networks such as Instagram or Facebook will make you grow with the information you provide. Just as in the personal account we try to be discreet, in business accounts it should be different. The company can be linked to your website, email or other forms of communication.
In the main social networks, they facilitate the idea of placing the location, being of great help to position yourself.
Create pages within your web site according to the location of your business
If your business can target different towns in an area, you can work separately on landing pages for each location. For example, if you are a plumber in Madrid, but you offer services in the northern area, you can create pages like: plumbers San Sebastián de los Reyes.
SEO for plumbers must have localization within the area, managing to work on different landing pages, which undoubtedly favors local positioning. It is important to have quality content and not copies, since Google considers it duplicate content.
Get reviews on Google My Business
Within Google My Business there is a section that can help you in the quality of your profile: customer reviews. These reviews have the option to offer 5 stars, where you will see reflected information about the value for money, customer service and satisfaction received by each business.
Likewise, a company can gain some relevance if it has reviews, especially if they are positive. However, you should not get them exactly from customers, you can also ask suppliers, collaborators or employees to leave a positive opinion, which is perfect for your positioning.
It is important that you avoid buying low quality reviews, which leave your company in a bad light and are counterproductive for local SEO.
One way to increase the authority of your website is to appear in digital media, as well as to get links in the press and in blogs related to your sector. It will help you stand out from your main competitors.
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