SEO for Locksmiths: 10 Tips to reach every door

When we talk about SEO for locksmiths we are not only referring to positioning our website on the first page of Google. We refer to the process by which we can reach our target audience. If you want to know the advantages and disadvantages of this technique, join us in this adventure.

Is there such a thing as SEO for Locksmiths?

The answer to this question is emphatically, yes, you can do SEO for the sector you are in, no matter if it is marketing, dentists, plumbers or locksmiths. You simply have to follow a small strategy that allows us to reach positions with keywords that interest us. 

In order to start our strategy we need to follow the following steps: 

1. Create a website offering our services. Choosing an attractive domain and putting it to work is paramount. SEO starts from the choice of domain. It is not the same trying to position Pedroelcerrajero.es than cerrajerosdeurgencia.es. 
2. Point out in the main categories what our specialties are. That is, we can put special emphasis on locksmith emergencies, which will always be more profitable for us. 
3. Generate quality content of at least 1,000 words for our locksmith articles. Once we have fulfilled these points we have to make a more elaborate SEO campaign. 

Why it is important to do SEO if you are a locksmith

The importance of SEO, for this and any sector, lies in the possible visitors that come directly and organically from Google. 

Thanks to the natural searches of the users it is very possible that the clients come to us on their own, this way we do not have to chase them with advertising. The problem with paid advertising on Google is that many times we do not reach the people who are really considering hiring our services. This saves us money on very expensive campaigns that charge us by CPC (also known as Cost Per Click). 

The most important thing about SEO is to make a difference with the competition. Nowadays we are very used to look for reviews and opinions about the services we are going to hire. That is why it is essential that when a person searches for us on Google they read positive news or articles about us. Nowadays there are companies dedicated to online reputation, such as Linkatomic.

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10 SEO tricks to position Locksmiths

If you want to stand out from the competition, you can’t get lost in the following steps. Take note: 

1. Create a Google My Business profile. Surely in many businesses you have seen a box like the following next to the Google results. As you can see in the image, the main result takes up a lot of space in the user’s search. That attracts attention and makes you trust the information that appears on the screen. 
2. Loading speed of your web page. If when a user has found you the page does not load or is so slow that it does not allow the potential customer to navigate smoothly. Chances are that they will leave the navigation in search of another result. To make sure that users do not leave your website, allow them to have a dynamic experience, both on computers and mobile devices. 
3. Mobile and PC adaptability. As we mentioned earlier, users are coming from the least expected devices. This means you have to be prepared. Or rather, your website has to be prepared. This is called responsive design. Currently, most websites are integrated with WP, (WordPress). This website builder has many templates that allow you to adapt your content to any mobile surface, you just have to do some tests to see that it does not get out of place. 
4. Keyword research. You have to do a good keyword research and attack the keywords you are most interested in to reach your target audience. 
5. Use the location that most interests you. A company operating nationwide is not the same as an individual operating in a small province of Toledo. Include the province or neighborhoods that interest you in your keyword to position in the territorial areas that interest you the most. 
6. Work on link building. Create articles in other blogs and newspapers that talk about you and have follow links to your website. It’s as simple as that. Take a website with better metrics than yours, that is related to your topic and is generalist to increase authority and credibility in the network. 
7. Produce articles on your website’s blog. Talk about topics related to your industry that make your website a reputable site with content for Google and users. The more expert you are in your subject matter, the easier it should be to rank above your competitors. 
8. Optimize the titles and meta descriptions of your pages. Make these small SEO friendly and optimized texts so that they will rank more easily in Google. 
9. Optimize your web images. Make them small in size and with tags that allow Google to read them. 
10. Use complementary colors that improve visibility within the web. The design of a website is something very personal, but if you make it attractive, users will browse it longer, making Google see that they are interested in what you are telling them. 

To conclude, SEO for locksmiths is important and relevant in the industry because it attracts potential customers in a natural way. If you want to differentiate yourself from the competition you have to offer your services in a digital and optimized way.