SEO for Jewelers: Shine brighter than gold

Jewels are accessories that many people like to wear with their attire, not only women, but also men, because they contribute to the image that is reflected. That is why we like to buy them so much.   

Before the digital era, the most practical way to buy bracelets, chains, rings, among others, was to go to a physical store, choose the jewelry and proceed to pay for it in order to wear it. Today, it is possible to skip the first step, because the Internet provides many facilities, and it is simple to find jewelry in search engines.

However, it is not enough to simply have an online jewelry store to be found in Google when interested users search, being important to carry out SEO strategies that help with positioning.

Jewelry stores also do SEO

SEO, or the optimization of an online platform for search engines, can be applied to any website in any industry, including the jewelry industry.

Whether you have a small startup or a business, thanks to SEO you can reach more people interested in your products and services organically.

In the medium and long term, SEO brings great benefits, which will only be positive for this project, so jewelry stores should always keep it in mind.

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Why doesn’t my jewelry store rank in Google?

The generic answer to this question is: because you haven’t set up the right SEO strategy for your particular case, but to get more specific ideas about why your jewelry store is not ranking in Google, here are some possibilities:

1. Lack of relevant content. Google, as well as other search engines, value quality and valuable content for users, not for nothing is it said that content is king. Therefore, if your website lacks useful information about jewelry, the related services offered, or do not provide attractive content such as blogs, guides or tips on jewelry, you may not be capturing their attention to position you for certain keywords, being the content strategy is key to success. 
2. Technical issues. Errors such as broken links, slow loading times or poor mobile compatibility can negatively affect your search engine rankings. It is important to make sure your site is technically optimized to improve its performance.
3. Low authority, no external links. Internal links are good for SEO, but getting external links pointing to your website is even better, especially those coming from relevant and quality websites, as they increase your online authority. If you don’t have them, it is difficult to rank.  

What does your jewelry store need to rank on Google?

To achieve positioning among the first search results in Google, many factors are involved, which must be taken into account to put them from theory to practice, and in this way, the main objective is achieved:

1. Correct keyword usage. Doing a keyword research is essential to establish which keywords will be used, and from it, create valuable and relevant content related to jewelry, such as buying guides, fashion trends, jewelry care, among others. Make sure that the content is optimized with the identified keywords and that it provides useful information for visitors to your website, who are interested in the information, and possibly from this, the product or service offered in it.
2. Attractive title and meta descriptions. Although quality content is basic, there are also aspects that make it attractive in the eyes of users. Knowing how to establish attractive titles with meta descriptions that invite to want to know more, play an indispensable role in the SEO positioning of any online platform.
3. Linkbuilding for jewelry stores. To achieve results and to be known as a jewelry store, link building is essential, because these give signals to Google that the content presented in the online jewelry store is relevant. However, it is important to evaluate well the links that will point to our website, so that they are not counterproductive, since there are spam links, and, therefore, that affect the SEO.
4. Improve loading times. The average time a user waits for a website to load is only 3 seconds, and if this is not the case, they will leave your online jewelry store and opt for another one. Reduce the size of the images, reduce the amount of HTML, CSS and Javascript codes, remove irrelevant functions, among others, so that the platform is faster when loading.
5. Suitable for mobile devices. It is no secret that most users browse the internet from a mobile device, and if the web is not adapted for them, you are losing conversion opportunities. A reponsive site is essential for users to stay on the web once they enter, and establish visit metrics that Google sees with good eyes.  
6. Presence in Google My Business. For some it may seem obvious, but a lot of businesses forget the potential of Google My Business. To make your jewelry store more relevant, create a tab on this platform, placing the requested information to be as complete as possible, and at the same time, this contribution in terms of SEO.
7. Presence in social networks. Not being in social networks is a big mistake, which can be solved by creating profiles in the most convenient ones. Remember that social networks are a window through which it is possible to reach more people, being ideal to define a specific strategy for it. By having more visibility in these, it is easier to send traffic to the jewelry store, and this in turn adds up to be able to position among the first results of Google.