The 10 alternatives to Semrush

Semrush is undoubtedly one of the best digital marketing tools. But its learning curve and price can make it inaccessible for many. That’s why in this post we show you 10 alternative tools to Semrush that might be the ideal option for you.

1. SE Ranking

SE Ranking is the most complete alternative to Semrush, offering most of the features you’d expect from Semrush at a much lower cost. In fact, when you look at its price–quality ratio, it becomes an unbeatable alternative to other, more expensive SEO tools.

Key features of SE Ranking

• Keyword research: SE Ranking allows you to look up keywords with metrics such as search volume and difficulty.
• Rank tracking: The tool lets you track rankings for hundreds of keywords in real time.
• Website audit: SE Ranking includes a section where you can audit your website and verify that your SEO, and other technical aspects, are in good shape.
• Competitor analysis: You can use SE Ranking to analyze your competitors, discover the keywords they rank for, see how much traffic they get, and access lots of additional data.
• Backlink analysis: SE Ranking also allows you to analyze any website’s backlinks (including your own) to understand its authority and monitor the quality of its link profile. This makes it an excellent link building tool as well.

SE Ranking

Type:

Tool

Language:

German, English, Spanish

Tags:

SEO, Link Building, Local SEO

65,00

€ / Month

Go to site

2. Ahrefs

It’s impossible not to mention Ahrefs when talking about alternatives to Semrush. It’s Semrush’s other major competitor when it comes to SEO suites. In fact, in several areas, such as link building, it’s the undisputed leader. And in terms of features, it’s not far behind at all. There’s a reason why it’s one of the preferred choices among top digital marketing agencies.

Key features of Ahrefs

• Backlink analysis: Ahrefs’ backlink and referring domain analysis is the strongest part of the suite. Its database is massive and constantly updated.
• Rank tracking: Ahrefs allows you to track up to 750 keywords in its basic plan. Its tracking also tends to be highly accurate.
• Keyword research: As you’d expect from an SEO suite, Ahrefs includes keyword research capabilities to find keywords, group them, categorize them, and filter them. For each keyword, it provides plenty of data such as search volume, CPC, difficulty, and more.
• Website audit: Ahrefs includes a site audit feature that lets you check how well (or poorly) any website is performing. You can also integrate it with Screaming Frog for far more comprehensive audits.
• SERP analysis: With Ahrefs, you can monitor SERP changes, see what types of results are ranking, and track overall evolution to keep your strategy on course.
• AI visibility tracking: Alongside the rest of its SEO features, Ahrefs also includes specific tools (such as Brand Radar) to track your website’s visibility in AI platforms (like ChatGPT).

Ahrefs

Type:

Tool

Language:

English, Spanish

Tags:

SEO, Link Building, Local SEO

129,00

€ / Month

Go to site

3. Ubersuggest

Although it’s not as comprehensive as Semrush, Ubersuggest makes up for it with a very low price. It’s designed to function as an all-in-one SEO suite, so you can do, at a more limited level, the same types of tasks you would with Semrush.

Key features of Ubersuggest

• Keyword research: Ubersuggest lets you look up keywords and provides metrics such as CPC, difficulty, competition, and search volume.
• Competitor analysis: With Ubersuggest, you can analyze your competitors, identify their keywords and top pages, and broadly evaluate their organic performance. It’s not the most complete module, but it covers the basics.
• Rank tracking: You can track ranking performance for different websites across hundreds of keywords, on different devices, and in specific regions (if you choose to).
• Content ideas: Ubersuggest can suggest content ideas using AI based on your website.
• AI-generated content: You can also use Ubersuggest to automatically generate content with AI; while it’s not its main strength, it can be useful depending on the project.

Ubersuggest

Type:

Tool

Language:

English, Spanish, French

Tags:

SEO

20,00

€ / Month

Go to site

4. Mangools

Mangools is another alternative to Semrush, and it also follows an all-in-one approach that covers nearly all the use cases Semrush does. It’s a more affordable option in terms of cost, but also more limited than Semrush or alternatives like Ahrefs.

Key features of Mangools

• Keyword research: Mangools includes KWFinder, a solid keyword research tool for its price. It provides enough data on keywords and is particularly useful for finding long-tail keywords.
• Website audit: With Mangools, you can analyze any website to check for errors or identify areas for improvement. It’s not an in-depth audit or anything similar, but it gives you a general sense of a site’s condition.
• SERP analysis: Mangools lets you analyze SERPs to see what ranks for a specific keyword. This helps you understand the level of competition and potential behind the keywords you review.
• Backlink and referring domain analysis: It offers a backlink and referring domain analysis section, quite basic, but useful if you just need a quick look at your site’s domain authority or any other.
• AI visibility tracking: Mangools now also includes a section dedicated to monitoring your visibility in AI platforms like ChatGPT, Claude, Mistral, Grok, and even Gemini.

SEO Extension Mangools

Type:

Extension for Chrome

Language:

English

Tags:

SEO, Link Building

Free

Go to site

5. Sistrix

Sistrix is one of the most complete alternatives to Semrush you’ll find after SE Ranking and Ahrefs. Although its price tends to be similarly high, if you’re looking for different features or a stronger focus on visibility analysis, Sistrix is an excellent option.

Key features of Sistrix

• Organic visibility index: This is one of Sistrix’s most refined and unique features. It gives you a quick overview of your site’s organic visibility score. It’s a highly accurate metric that lets you quickly understand how well any website ranks.
• Keyword research: Sistrix includes its own keyword research module that lets you search for the keywords you plan to target.
• Website audit: Sistrix’s site audit feature is very strong, especially because it monitors changes across all your projects and regularly alerts you when issues arise.
• Competitor analysis: You can use Sistrix, just like Semrush, to analyze your competitors, with the added benefit of being able to compare their visibility indexes directly with your own site’s.
• Backlink index: Sistrix also has its own backlink index, allowing you to analyze the link profiles of websites to understand how authoritative they are.

Sistrix

Type:

Tool

Language:

English, Spanish

Tags:

SEO

119,00

€ / Month

Go to site

6. Serpstat

Serpstat is an SEO suite that’s somewhat less known than Semrush but much more affordable in terms of pricing. It includes everything you’d expect for conducting analysis, research, and planning your SEO strategies.

Key features of Serpstat

• Website audit: If you want to analyze your site, identify issues, and find errors that need fixing to improve your rankings, Serpstat has you covered with its site audit feature.
• Keyword research: Serpstat’s keyword research functionality, while somewhat basic, gets the job done and allows you to find keywords to target in your SEO strategy.
• Rank tracking: Serpstat lets you monitor the rankings of the keywords you work on for your website. It will show you how those rankings evolve, compare them with competitors if you want, and check how you rank for those keywords across different countries.
• Competitor analysis: With Serpstat, you can review your competitors’ rankings, authority, traffic, and main keywords.

Serpstat

Type:

Tool

Language:

English, Spanish

Tags:

SEO, Digital Marketing, SEM

69,00

€ / Month

Go to site

7. SEO Powersuite

SEO Powersuite is a very different kind of all-in-one SEO tool compared to most others. For starters, while options like Semrush are online platforms, SEO Powersuite is a software application you download and install on your computer. Beyond that, it stands out mainly for its generous usage limits and low price.

Key features of SEO Powersuite

• Backlink analysis: You can use SEO Powersuite to analyze any site’s backlinks and get an idea of its authority levels. It’s far from having the massive databases of tools like Ahrefs, but it makes up for it by being such an affordable alternative.
• Competitor analysis: SEO Powersuite lets you analyze your competitors, check how they rank, see which keywords they’re targeting, and more.
• Rank tracking: The tool prides itself on allowing you to track your project’s rankings for as many keywords as you want, providing enough data to understand ranking performance and how it evolves over time.
• On-page SEO: It also includes specific on-page SEO features, such as a TF-IDF checker to help optimize the semantic relevance of your pages.

8. Similarweb

Similarweb is one of the most robust options on this list, a market leader that stands out with unique features. Instead of focusing solely on organic channels, Similarweb works more like a full marketing suite for analyzing, monitoring, and improving your online visibility across multiple channels. In many cases, it allows you to do the same things as Semrush, though with some notable differences.

Key features of Similarweb

• Organic visibility and ranking tracking: Similarweb covers all the essentials to understand how you rank for specific keywords and to track your organic visibility.
• Website analysis: Although it includes a site audit section, it functions more as a general health check to ensure your website follows essential SEO best practices.
• Backlink analysis: Similarweb also lets you analyze the backlinks of any website, though this isn’t the tool’s main focus.
• Visibility tracking across paid, social, and AI channels: Similarweb provides enough data to track your visibility across most online channels, from social traffic to paid traffic, all in one place.
• User and prospect behavior analysis: Similarweb includes advanced features for understanding how potential customers behave, helping you design strategies to improve conversions. These capabilities make it a strong option for e-commerce businesses.

Similarweb

Type:

Tool

Language:

English, Spanish

Tags:

SEO, Digital Marketing, PPC

199,00

€ / Month

Go to site

9. Moz

Moz is one of the most well-known SEO tools in the industry. They’re behind metrics like DA (Domain Authority) and PA (Page Authority), and were among the first platforms that allowed you to cover nearly every aspect of an organic search strategy.

Key features of Moz

• MozBar Premium: MozBar is one of the most widely used SEO extensions for Chrome and Firefox. It shows metrics such as website authority directly in the SERPs, as well as inside each site, along with backlink data and more. The premium version gives you access to even deeper insights.
• Rank tracking: In Moz’s basic plan, you can track up to 50 keywords to know exactly how they’re ranking at all times.
• Brand authority analysis: Moz allows you to measure your brand’s authority to understand its strength and its ability to rank for the keywords you target.
• Backlink analysis: Moz’s backlink index allows you to see how many backlinks your site, and others, are receiving.
• On-page optimization checker: Moz includes a tool that evaluates how well a page is optimized. While it’s not perfect, it’s very useful for ensuring you’ve covered the essentials.

Moz

Type:

Tool

Language:

English

Tags:

SEO, Link Building

49,00

€ / Month

Go to site

10. SpyFu

SpyFu is a marketing tool more focused on paid channels. In this sense, it’s a direct competitor to Semrush. It also includes sections dedicated to SEO, and although it’s not the most complete option, it works well if you plan to use those features at a very basic level.

Key features of SpyFu

• Competitor analysis for organic and paid keywords: You can use SpyFu to research keywords and analyze the ones your competitors rank for or the ones they are paying to advertise on.
• Over 10 years of historical data and metrics: SpyFu provides more than a decade of historical data for many of its metrics. While this isn’t always essential for SEO, it’s a major advantage for advertising when analyzing competitors and planning strategies.
• Backlink analysis: You can use SpyFu to examine any website’s backlinks. Although its database isn’t the largest, it’s functional.
• Keyword gap analysis: With SpyFu, you can compare your domain with your competitors’ to see which keywords they rank for that you don’t yet. This is extremely useful for closing gaps in your SEO strategy.
• Rank tracking: SpyFu also allows you to track up to 5,000 keywords in its most basic plan, a very generous amount considering its price.

SpyFu

Type:

Tool

Language:

English

Tags:

PPC, SEM

39,00

€ / Month

Go to site

Free alternatives to Semrush

1. Google Keyword Planner: This is the most complete and reliable free option for keyword research. In fact, its data is used as a reference by many SEO tools.
2. Bing Webmaster Tools: With Bing Webmaster Tools, you can monitor your website’s performance, track organic clicks, research keywords, analyze your site for technical or optimization issues, and much more. Keep in mind that everything is oriented toward the Bing search engine, but the data can still be useful as a reference.
3. SEMSCoop: This is a keyword research tool that lets you analyze the keywords you want to rank for and understand the strength your website would need to rank for them.

Expert tip

Whichever tool you choose, remember that the key is picking one that gives you exactly what you need.

If you’re looking for the best price–quality ratio, SE Ranking is the ideal option because it offers almost everything you’d look for in Semrush at a more accessible cost.

On the other hand, if you’ll be running ads, a tool like SpyFu may be the most convenient choice.

It all depends on what your website needs, the type of strategy you’ll apply, and the features you prioritize.

Laura García

Gestora de campañas de SEO y Link Building

There are many alternatives to Semrush, from direct competitors like SE Ranking or Ahrefs to simpler yet very useful options like Ubersuggest, Mangools, or SpyFu.

In this list, we’ve highlighted some of the best alternatives, giving you an ideal starting point to test them and begin improving your website.