Publish your press releases and spread your news releases

Press release

This is a newsworthy news release that contains important information or news about your business such as milestones, mentions or awards. A press release is a digital marketing text that consists of two pages (maximum) and is sent to journalists so that your business appears in media such as magazines, newspapers, radio, etc.

Diffusion in newspapers

This is one of the best ways to get important media to publicize your company. But before sending any text, you have to work hard on your communication. Remember that this text is sent to the media, they will read it and you have to catch the journalist’s attention to be published in that media.

Headline

This is basically the most important part. You have to be concise in what you want to transmit, writing a short and direct headline is very important. Remember that journalists receive dozens of press releases a day.

You have to capture the journalist’s attention with the communication you are sending them. Forget the slogan of your company or business, that is not a press release, it is another section within digital marketing. Be direct, simple and write a headline so that the journalist has the intention of reading your press release.

The lead paragraph

Once we have captured the journalist’s attention, and they are ready to read our press release, we are going to capture their interest again by summarizing the most important things we are going to tell them later on.

This paragraph, which should not exceed 5 lines of text, should be direct, precise and clear. You can even use an introductory sentence and list the most important points of the text in a list.

Place and date

These are two very simple pieces of information that often go unnoticed when sending a press release but must be taken into account. Think that you are sending a statement to an online newspaper, in addition to the sections that the newspaper has, most of the digital publications have sections by city or province.

The press release may not be very relevant if we are talking about technology, but it may be relevant if we are talking about technology in Guadalajara. Most likely, the newspaper or magazine will want that content to fill their Guadalajara section with information.

Body of the press release

We get to the heart of the communication. This is where we must develop the information about what we are communicating. Remember, a press release is an informative text about general information about a company that the public relations team or the marketing department writes to tell something about your business.

The usual size of this section is 5 paragraphs of no more than 5 or 6 lines each. Remember that this is being read by a person who receives a lot of content every day and who, based on what you send them, has to write a news item or a press release.

Do not bore them, use a direct and simple style, try to include quotes whenever possible (for instance, a quote from the CEO of the company), these are usually highlighted later in the media and make the readers pay attention to what they are reading.

You can include a link to take advantage and improve the SEO positioning of your website, but only include one link. Try not to link every time you mention your company or business as it will look like you are spamming, nobody likes to receive a text full of links that lead to the same website.

Note to the editor

This is a space where you can communicate directly with the journalist who is reading the press release; you can take advantage of this space to make any clarification so that the journalist can find a position and have a slightly more specific vision of your company.

Who are you? What do you do? Why are you sending the press release? These are some of the details that can be specified in this area so that they have a more concise idea of why you are contacting them.

Contact information

It is very important to remember to include the name of your public relations or marketing manager as well as the e-mail address and telephone number so that if the journalist has any questions, they can quickly contact you.

Use the best keywords

Try to identify what terms you want to be covered in your press release; this will make any links that go to your business page more relevant to the content you have submitted in the press release.

It must be easy to read

If you are sending a press release to be published in a magazine or newspaper, when you write it, think that it is possible that they will copy and paste the content (body of the press release) directly to their website and add an image to it.

Therefore, it is important that the paragraphs are short and above all, that they are easy to read. The reading has to be dynamic.

Include multimedia content

It is increasingly important to include multimedia content in your communications. This means that the person who comes to read your press release does not have to make such an effort to just read a text.

Including images or videos will make your press release much more attractive and enjoyable for the reader.

Don't forget the link

It might seem obvious but it is not. Since we invest our time and money in writing and publishing a press release, let’s take the opportunity to get a link from a quality media (newspapers or magazines) and improve the SEO positioning of your website.

We recommend you to insert the link in the first paragraph of the press release as an introduction or maybe in the last paragraph as a final closing of the press release.

Diffusion in social networks

When choosing a media to publish your press release it is important to know if that media will make it public on their social networks (Facebook, Twitter, Linkedin, etc.) if not, let’s do it ourselves.

Take advantage of the fact that a media has talked about your business and let people know publicly on social networks that a quality media has talked about your business. This will give your followers on social networks a much more professional view of your activity.