Nofollow links: what they are, when to use them and their importance in SEO

Over time, the subject of links has also changed a lot. There was a time when they were used almost without control. So Google has had to take action on it. Today, we are interested in the so-called nofollow links.

Surely the vast majority of you already know what they are. But if you want to know a little more about them, their function or what they really are, don’t miss the following, so that you can get the most out of this type of links.

What are nofollow links

It is true that these are not new links, they have been in our lives for more than a decade. It must be said that nofollow links are those that do not influence search engines, since Google does not crawl them either. Although it is true that they also have their importance, as we will see below. They are those that have the rel nofollow attribute as a value.

<a href="https://linkatomic.com" rel="nofollow">Linkatomic</a>

Are they useful from an SEO point of view?

As we know, Google is able to value the websites that receive links, as well as the visits that these websites attract. So the behavior of the same will also be a matter of valuing. This will be done in the form of a score and as a finality it will be again Google who will show the result of a positive or negative ranking. All this will serve to know that if a nofollow link brings you visits, it will translate into a good SEO vision.

Why it is important to create nofollow links

Your site’s links are as important as keywords, do you want to find out why?

Have a variety of links

Having links is always a great step for our site and the landing page. We have to do it in a balanced way.

Get links to recommended sites

In order to boost our website, we always need links to come from the right places such as social networks. Authoritative places that give more visibility.

More traffic

Generating more traffic is the goal of the vast majority and now you can also do it with these links. Both internal links and outbound links will have their importance. In this case, we can insert our link in a blog type page, which has good references.

Get dofollow links

It is true that this type of links are more persecuted. Because it is a basic link that does count for positioning. But it is true that instead of always chasing them, we must take into account their nofollow partners, because as we see, they will also bring us benefits and go together hand in hand.

When should I use them

You can use them when you have several websites and all within the same hosting. Also those that are directed to social networks as home pages. On the other hand, you can also place them when you link to sites that do not have the same theme or to other pages that may not have great quality.

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