Link building for healthcare industries, an advanced strategy to ensure results

In the competitive healthcare sector, building a strong digital presence requires more than just quality content. Link building strategy has become a fundamental pillar for establishing a healthcare brand’s authority in the digital ecosystem. Here is a proven methodology for developing an effective and natural link profile.

Initial optimization for brand authority

The basis of a successful strategy starts with the correct on-page optimization. It is essential to incorporate the brand name in key elements such as the title tag and the hierarchical structure of headings (H1, H2, H3). This practice helps Google establish a clear association between the brand name and the target keywords in the healthcare sector.

Any SEO On Page strategy for the health sector, in addition to the basic recommendations that can be followed for any other sector, must add pages, categories and follow specific guidelines to generate user confidence: 

1. Success stories. Surveys show that users who consume any health-related service need to verify that it is trustworthy and that other patients have been satisfied. 
2. Health professionals working in-house. As in the previous point, word of mouth and the recommendation of a specific professional generates trust in future patients. So it is very important to work on the personal brand of the business professionals. 
3. Services and their medical recommendations. Finding truthful information about the procedures or services provided by the healthcare company in question helps the patient to determine the level of expertise of the professionals working there. In addition, if you provide them with a direct contact so that they can resolve their final doubts, it will be easier for them to trust the brand. 
4. Location. The most common thing is that when faced with a medical emergency, the user searches by proximity. Therefore, working on local SEO will help us to reach those cases that search for us by proximity. 

All this will be decisive for a user to generate sufficient confidence to consume a health-related service. There are studies related to the choice of hospital that directly relate the severity of the disease suffered by a patient with the research carried out when choosing the center. This can give us a slight idea of how we should convince users depending on the medical service we provide. An aesthetic surgical intervention is not the same as a non-invasive or topical intervention. 

Gradual construction of mentions

As we have seen, it is very important to know the sector. But above all, it is important to know the users who are going to consume our health-related service. That is why it is primordial, essential and decisive that the potential client finds external references about us. Are we reliable? Are there other users who have tried the service and can tell me about their experience? 

Before entering into specific health sector collaborations, it is crucial to establish a solid foundation of mentions in diverse but relevant media. The strategy is developed in phases:

1. Phase I: Active participation in specialized forums in the health sector
2. Phase II: Obtaining mentions in related niche media
3. Third Phase: Presence in more general media but with health sections.

In short, we have to provide the user with all the means available to find references about us. Since this will determine how our service is.

Strategic collaborations in the health sector

The next step involves establishing meaningful partnerships within the industry. The approach must be comprehensive, combining:

1. Collaborations in specialized blogs
2. Multi-platform content creation
3. Development of material for social networks
4. Participation in industry events

In this way we will achieve sectorial collaborations that will make us known in our sector. Thus generating confidence in our peers, putting us at the same level as them and also allowing users to find this information actively on the Internet, brochures, etc.. 

If you want to know the media specialized in Health that suit you best for your business, you can always use Linkatomic’s “Projects” tool to recommend the media that best fit your topic through its affinity algorithm. 

In addition, you will be able to review the strategy followed by your competitors and replicate it. This will allow you to take advantage of the steps they have already taken and, of course, improve them with a more complete link strategy. Eliminate distractions, focus on your project and rely on tools that will get the job done. 

Alliances with sector authorities

The most advanced stage includes the establishment of relationships with institutions and associations in the health sector. These collaborations can be materialized through:

1. Strategic sponsorships
2. Participation in joint projects
3. Collaborations with professional associations
4. Presence at specialized events and congresses

This part is important to develop long-lasting relationships that bring us more than just trust to the user. They provide us with a medical community that collaborates with us. We benefit from their experience, background and professional opinion. 

Maintaining naturalness

The success of this strategy lies in its gradual and natural implementation. Google especially values organic growth patterns in the healthcare sector, where credibility is critical. Every action must be aligned with the brand’s objectives and bring real value to the healthcare community.

It is true that during the article we have taken into account how the user perceives us on the Internet, since he is the one who has to consume our service. But it is important to emphasize that Google is the one in charge of giving us part of that visibility. So we have to combine the strategy to target Internet users and the wonderful Google algorithm. This is not incompatible. In fact, it is the only advisable thing to do. Write by humans for humans and Google will reward you for it.

Last phase, pure and simple link building

Did you already know the definitive strategy and how to implement it? Do you need to appear in those specialized media we were talking about before? 

We have the perfect solution for you, at Linkatomic we have a catalog of more than 20k media for you to choose from. 

Thanks to the updated metrics of all media you can find what you are looking for with just a couple of clicks. Accessing the “health” category and being able to compare the media you are interested in so that you can choose wisely depending on the stage you are in is beneficial for your strategy.

Not only because we give you part of the work done and you don’t have to investigate on your part which are the media that are allowing links and third party publications. But because you know what the characteristics of each of them are at a glance. 

In other words, choosing specialized media is as easy as shopping at Zara. You just have to access the catalog and see what matches best with the strategy you are carrying out on your website. 

Need to appear in newspapers? Just search by location, metrics or the type of impact you need and you can appear in the most reputable newspapers in each area. 

In any case, if you need a hand with your strategy, you can always turn to specialized professionals to help you with your SEO strategy for the health sector.