Link building campaign (step by step): Make it like an expert

Creating a link building campaign may seem simple, because many people summarize the process in: select a media where to appear, make the request for it, pay for the service and get the backlink.

But it is actually one of the most profound strategies within SEO, which requires knowledge, planning, and consistency.

Luckily, you can learn, with patience and practice, from the information we give you on how to run an effective linkbuilding campaign.

How to do effective link building campaigns (Step by step video)

What is a link building strategy?

Link building is a highly popular web positioning strategy within off-page SEO, complementary to on page techniques. A strategy that no one should ignore or minimize, because it becomes very powerful, as it goes hand in hand with the positioning that is done on our own page, we can effectively complement this strategy.

It consists mainly in getting quality links, known as backlinks, that redirect to your website. This resource transmits authority to your domain, improving your visibility in search engines.

However, it’s not just about getting random links. An effective campaign requires analysis, strategy and the right media choices to ensure that the backlinks are relevant and bring value to your website. In addition to the quality content you are going to publish, a link without context is like a tree without roots. Let’s take an in-depth look at those elements we need to know in order to be experts in the field.

Elements that make up a link building campaign

A link building campaign consists of several essential elements that must be carefully planned, which, in addition to pointing out, we explain in detail:

1. The website that will link to us

It is crucial to choose websites that have a good domain authority and are outstanding for your niche. We will see later in depth how to use Linkatomic for this step. Since we can not only publish on blogs, but we can also use press strategies to improve our online presence or give reliability to users.

2. The content we are going to publish

The articles must be of high quality, useful and related to the theme of your site to increase the likelihood that users will click on the link. As mentioned above, you can’t pretend to build a house without a foundation. Use quality content that attacks a specific keyword so that the context surrounding your link is excellent, relational and on par with your website, it deserves no less.

3. Keywords to target

Identify the main keywords you want to position and try to integrate them naturally into the content. In the previous point, we have seen how important it is for the link to be surrounded by quality content. That is why it is essential that the content revolves around a keyword or several keywords. And we will also see that this has a lot to do with the URL we are going to link to. Remember: everything is relational and has a common context when we do an SEO link campaign.

4. Anchor text for linking

The anchor text is the word or phrase where the link is going to be placed. And guess what, it has to be related to the content. If we attack the keyword “Christmas trees” what do you think will be the most appropriate anchor text? Surely it wouldn’t be “Buy wireless headphones“.

Although it is very important that it is directly and exclusively related to our keyword to attack, it must be diverse. That is to say, use synonyms or and it is essential not to repeat them so as not to fall into an endless loop. Remember that it is useless to get 100 massive links to the same URL. The broader the semantics, the better.

5. The URL and the type of link

There are those who choose nofollow links as part of a press release strategy, where they will generate many of the same links. A strategy that is usually aimed at large companies that need to make a massive communication of a specific content.

But in the case of a SEO link campaign, we will choose that the linking media allows do follow links, commonly known as follow links. These types of links are the ones that transfer the authority and tell Google to “follow” that link because it is really worth it. That is, it is the most natural recommendation that can be made in the eyes of the SERPs. Besides, it was previously the only link allowed. No follow and Sponsored tags have been added later to help Google in its task of link recognition.

How to choose the media in which we are going to appear?

Choosing the right media is key to success, and if you’re wondering exactly how, the answer will be broken down into several important points such as the following:

• Use Linkatomic. Searching for each media to buy links is going to involve many steps to get that link, from the research related to the selection to the production of the content. Instead, Linkatomic offers you an organized catalog with more than 20,000 media to choose from without the need for complex tools. All unified under one roof.
• Study the links that are good for you. Tools such as SEMrush, Ahrefs or SE Ranking do their job in Linkatomic to provide you with information at a single click, so you can analyze the link profile that will benefit you the most. No need to pay hundreds of euros to have each of the tools, plus access to Linkatomic is completely free.
• Replicate links from competitors. An advanced feature of Linkatomic is to be able to analyze and replicate the backlinks that your competitors have. You can access it when you create a project, to know what is the link profile of your competitors. Replicate their strategy and improve it.
• Review related media. When you complete your project, you will get a detailed analysis of the related media we have in Linkatomic, avoiding you having to do it manually. A pre-filtering that allows you to see at a glance what fits your website.
• Local SEO strategies. Consider local media, in case your project requires local SEO, to stand out in geographically specific searches. If you are targeting geographic keywords this can set you apart from your competitors.
• Specific niches. Look for blogs or pages that specialize in your sector, since they usually have audiences interested in your content. This will be convenient from the beginning, because the interest is totally organic.  So to speak, it is as if Google received a recommendation from an expert in your sector pointing you as the most pro of the story.
• Newspapers to boost your brand. In addition to blogs or niche-focused pages, appearing in the press is a great way to increase your company’s credibility and reputation. Who hasn’t asked for an opinion before swiping their card on a website that wasn’t on their radar?

Set realistic objectives

Do not underestimate the fact of setting goals, because by doing so you will have a guide with which to walk this path.

However, these goals have to be realistic, because let’s say that if you set as such to increase thousands and thousands of visits within a month of starting link building, you will only disappoint yourself.

Take a look at some examples of common goals you can set for yourself that are also realistic to achieve:

1. Increase web traffic, you have in your power a very powerful tool like Google Search Console that can give you some of the most revealing data.
2. Improve the positioning of competitive keywords, reaching positions progressively.
3. Get visibility in media that talk about your brand to differentiate it from the competition or put it in the spotlight for new users.
4. Make it easier for users to find references to your brand when shopping online.
5. Generate trust in the brand by being recommended by trusted media recognized by all.
6. Improve online reputation to make more sales of a product or service.

It is important to remember that this is a strategy that takes time and that its results will not be immediate. Links should be generated gradually, and it is essential to measure their impact regularly to adjust the strategy if necessary. Don’t miss at the end of the article the definitive strategy to measure the impact of your links.

Plan when to release content

Planning is synonymous with consistency, a factor that adds to your link building strategy. Creating a publication calendar makes it easier to organize and distribute links over time, so that the impact is constant and sustainable.

If you sell products for Mother’s Day, and you start a month before the date to buy links to try to sell more, it will be less effective than if you create a content calendar six months before. Remember that you don’t rank overnight.

In the latter case, it is more likely that this purchase becomes an investment. The intention is that every euro you invest now, in a publication, it is for long term and you will recover it with profits, in this way, in the end it will be worth it.  That is why SEO, although it gives results in the long term, stands out for its permanence compared to a complementary SEM or PPC expense that we can make and that brings an immediate repercussion.

In addition, planning ahead will help you avoid sudden spikes in links, which can be “suspicious” to search engines. Also, this ensures that you don’t neglect link building as part of your overall SEO strategy. Because let’s face it, we all have too many things on our minds to be able to take care of each one of them. That’s why it’s important to have tools (like Linkatomic hehe) that make your task as easy as possible.

What impact can a link have?

Let’s move on to the Jewel in the Crown. One well-managed link can have a significantly greater impact than ten that have not been properly evaluated, so we reiterate the idea of managing everything with time and understanding what you are doing.

Now, in general, backlinks not only help to improve the current ranking of a specific URL, but also strengthen the overall authority of your domain, facilitating the positioning of future pages.

On the other hand, it is important to stay away from the massive purchase of links, but why? Well, a massive purchase of follow links for a specific KW, at a specific time, is of absolutely no use, it will only indicate to Google that you are doing a bad practice. It’s like if my Instagram profile goes from having 100 followers to 45,987 in a little while. SUSPICIOUS.

Instead, prioritize quality links over quantity and build links progressively, with which, little by little, you will see how you improve the SEO of your website, and overtake your competitors on the right.

Use of professionals

This point may have already been made clear, but it’s still a good idea to repeat it: an effective link building campaign can be a challenge, but with planning, the right tools and clear objectives (and Linkatomic), you’re going to achieve great results.

However, we know that not everyone has enough time or energy to dedicate to link building, although this is not an excuse to leave it aside.

In Linkatomic you can hire our managed service, in which we assist you with each one of the aspects mentioned above, to define the best practices to follow with your online project.

Through this we make proposals of media and links that are more convenient for you, taking into account the strategy of your competitors, to stand out from them. Take the initiative and do not let this task overtake you.