All of your website’s authority depends on the backlinks it receives, and considering how crucial authority is for Google and AI, no SEO strategy can be complete until you know how to get backlinks and roll up your sleeves to obtain them.
Fortunately, you have many ways to do it. In this post, we’ve gathered 10 of the best strategies for getting backlinks, so you can start increasing your site’s domain authority and achieve better rankings.
Contents
Purchase of sponsored posts
Buying sponsored posts is the most effective and scalable way to obtain backlinks for your site.
It’s a simple strategy: you just need to go to a link-building platform like Linkatomic, which already offers you thousands of media outlets willing to place backlinks to your website for a price; then you must search for the websites that interest you (or review the ones the platform already suggests) and purchase your sponsored posts.
Normally, these link-building platforms let you define everything from the topics of the sponsored posts to the number of links you want pointing to your website and the anchor texts.
This strategy tends to be more effective and faster because you don’t have to worry about collaborations or spend a lot of time trying to find websites willing to give you backlinks.
In addition, you have more control over the backlinks you obtain and can steer your link-building strategy in whichever direction you want.
As if that weren’t enough, link-building platforms like Linkatomic also provide guarantees that your backlinks won’t disappear without prior notice, something crucial if you plan to invest heavily in link building.
Collaborate with third-party websites
Collaborations with third-party websites are another great option for getting backlinks. This is what’s known as PR link building. Basically, you get in touch with website owners in your niche and present collaboration opportunities.
For example, you can add links within their content that point to your website when they are useful or relevant to that site’s visitors. And in return, you can offer to feature, link to, or include their website in your own content, as long as it’s related.
Getting backlinks this way will take time (agreements don’t happen immediately and won’t always work out), but the advantage is that the collaborations you secure can last for years and grow almost indefinitely. So it’s a more sustainable and much cheaper option than, for example, buying sponsored posts.
Many of the best link-building agencies rely on this type of agreement to obtain backlinks, and over the years they end up cultivating collaborations with large, highly authoritative websites.
Create linkable content
Useful, high-quality content can attract backlinks on its own. Studies, guides, highly detailed tutorials, case studies, interviews, and similar formats can be true backlink magnets.
Just think about how many times you’ve linked to a post or a statistics page to support your information, or how many times you’ve seen a link to a study included on a webpage.
It’s not uncommon for certain pieces of content that are very high-quality or highly useful to generate anywhere from dozens to hundreds of backlinks on their own.
So this is a viable option for any website capable of producing this kind of linkable content.
However, keep in mind that generating backlinks this way usually takes a lot of time, and you’ll have no control over the links you receive, the websites that link to you, or the anchor texts they use.
Use the broken link strategy
With the broken link strategy, you analyze websites related to yours (by topic, location, or keywords), check whether they have broken external links (that is, links pointing to pages that no longer exist), and propose replacing those links with ones pointing to your website.
Obviously, the links you suggest to your site must be a good replacement, there’s no point in proposing just any page from your website.
In addition to that, for the strategy to truly work, you depend on the willingness of the owners of those websites you contact to collaborate.
In general, it’s an option that requires some time and many attempts to yield results. But the big advantage of this alternative is that it doesn’t require any monetary investment on your part, and it can help you get high-quality backlinks.
Expert Tip
You can use a tool like SE Ranking to analyze websites in your niche that rank for topics similar to those on your site. These are the ones that benefit you most for the broken link strategy.
After that, you just need to check whether they have broken links and whether those links could be replaced with ones pointing to your website.
The good thing is that both you and the website owner win: you get a link (or several), and the website owner eliminates a page with broken links (something that can hurt the ranking of their content).
Laura García
SEO and Link Building Campaign ManagerDo guest posting
Guest posting is a technique in which you create content for someone else’s website in exchange for backlinks to your own site.
It’s one of the most commonly used (and we could even say overused) link-building strategies, and for good reason.
Although guest posting has its critics, and many believe it’s not as effective as it once was, the truth is that it remains just as effective as long as you obtain genuinely good and relevant backlinks.
The key to successful guest posting is doing it with websites that are already related to yours, both in terms of topics and the keywords they rank for.
It’s also important that the websites where you do guest posting have good authority and organic visibility.
Recommend your links on websites where they’re relevant
You don’t always have to wait for a broken link to suggest one of your pieces of content to an external website.
In many cases, it’s enough to contact a website owner and propose adding relevant links to your site within some of their content. If the content they would be linking to is useful and adds value, you have a good chance of getting the backlink.
As with all link-building strategies based on collaborations, you’ll need to invest quite a bit of time contacting website owners and pitching them proposals.
It’s also normal for most of them not to reply or to respond with a no. So it will be essential to stay consistent and send enough high-quality proposals to as many relevant websites as you can.
Enrich your content with infographics, images, and videos that attract links
A good infographic or a good video can bring you many organic backlinks.
The key here is the quality and usefulness of the infographics, images, or videos you include in your posts and pages.
Many websites will republish an infographic from your site, along with mentions or links, as long as it’s useful and of high enough quality.
This often happens with infographics that effectively summarize studies, statistics, metrics, or news from your industry.
The strongest point of this technique is that it’s completely organic, and once you create and publish the infographic, it can attract backlinks to your website almost passively.
However, it’s a slow way to get backlinks (especially for very small websites or those that get little traffic).
That’s why it works best as a complement to other link-building strategies.
Add your website to pages that offer free backlinks or to local directories
Nowadays, there are all kinds of websites where you can get free backlinks. While not all of them will fit your needs, the options are so numerous that you’ll almost always have several valid opportunities to obtain backlinks.
If you have a business with a physical presence, you can add its information to local directories, and in most of these you’ll have the possibility to include a link to your website.
Local directories are also highly influential in your business’s local rankings, so even if you’re not specifically interested in obtaining backlinks, it’s still a good idea to register your business in as many of them as possible.
Participate in podcasts
The rise of podcasts not only makes them a significant visibility channel, it also increases your opportunities to secure collaborations and obtain backlinks for your website.
Most podcasts follow an interview format, so they are always looking for people to invite to their shows.
In this sense, all you need to do is look for opportunities to participate in podcasts related to the topics you cover on your website.
It’s common for podcast creators to allow you to link to your social media or your website (this is where you can generate organic, highly valuable backlinks).
A major advantage of this method of obtaining backlinks is that the links tend to be highly relevant and reach a generally more qualified audience.
Apply the skyscraper technique to your content
The skyscraper technique, coined by Brian Dean from Backlinko, consists of creating the highest-quality content possible on a topic that has attracted, or is currently attracting, a lot of backlinks.
If your content is outstanding, it will tend to rank better and naturally attract backlinks.
It’s a strategy that fits well with others, because given the quality of the content created with the skyscraper technique, it’s also more likely to earn links through collaborations or via the broken link strategy.
It’s not the fastest or the most effective method, but it does give you several opportunities to generate backlinks.
On the other hand, since the content itself has to be exceptional, it may rank higher on Google, which means that even if it doesn’t earn you backlinks, it can still bring you traffic and profitability.
Expert tip
Although the skyscraper technique is no longer as effective as it was a few years ago, having very high-quality content on your website is always a considerable advantage.
Keep in mind that to rank in AI and Google, your website’s content needs to surpass your competitors’ in quality and usefulness, not just in authority.
That’s why, even if you’re not interested in applying the skyscraper technique itself, creating the kind of content that would fit this strategy is still a very good idea.
Laura García
SEO and Link Building Campaign ManagerWhat is the best strategy for generating backlinks?
The best strategy for generating backlinks is a combination of purchasing backlinks through sponsored posts, creating very high-quality linkable content, and collaborating with third-party websites.
This way, you build authority both quickly and sustainably through the purchase of sponsored posts and backlinks, while complementing that growth with the organic backlinks that come from your content and collaborations (which usually take more time).
Is it possible to buy backlinks without hurting SEO?
Yes, it is possible to buy backlinks without harming your SEO. The key is to obtain backlinks from the right websites, sites that are not link farms, that are not penalized, and that show healthy trends in traffic and organic rankings.
It’s also a good idea to pay attention to how frequently you acquire backlinks and the number of backlinks you generate over time.
For example, it’s not normal for your website to go from getting no backlinks to obtaining 150 backlinks in a single week, and then not getting any more for months or years.
It’s also not advisable to over-optimize, so vary the pages you link to on your site, and don’t always use the same anchor text for your backlinks.
Which platforms offer services to obtain safe backlinks?
- Linkatomic: a link-building platform with thousands of media outlets around the world. You can use it to purchase safe sponsored posts with manual links to your website.
- LinkAffinity: a link-building tool that helps you find and secure organic backlinks through collaborations with website owners.
Getting backlinks and strengthening your website is one of the pillars of any SEO strategy.
Try the options we’ve shown in this post and start working on one of the most critical ranking factors for your website’s success.
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