Domain Trust: What is DT, how to analyze it and what is it for?

As we dive deeper into the world of SEO, we will find more and more new terms. One of them, which is important to know, is the DT or Domain Trust.

This is an indicator of the SE Ranking tool that measures the trustworthiness of a domain based on its link profile and other factors related to its authority on the web.

What is the Domain Trust of SE Ranking?

The Domain Trust is a score assigned by the tool that created it, that is to say, SE Ranking.

It focuses mainly on the backlinks that a website has, and among all the SEO strategies that are applied to try to position, link building is the most decisive. Therefore, it considers both positive and negative ones.

What is the role of Domain Trust in SEO and how to analyze it?

Although the number assigned by the SE Ranking Domain Trust does not directly influence how search engines will rank a website, it gives a clearer picture of how trustworthy, and therefore, how likely it is to reach the top of the rankings.

A domain with a high DT is perceived as a more reliable source of information, which tends to improve its visibility and ranking, although this is not always a rule. However, it is still an essential factor for sites looking for a stable and long-lasting presence.

To analyze it, the SE Ranking tool takes into account both the quantity and quality of the links pointing to the site, as these are key factors in its calculation.

Once the process is completed, users get a detailed overview of each backlink, allowing them to identify those links that provide the most value and to detect potentially harmful links. In addition, the DT is especially useful for comparing competitor domains, offering insight into what you could apply to your own domain.

What criteria does SE Ranking use to measure it?

The score ranging from 0 to 100 is based on a series of criteria, with which they determine the trust generated by the domain:

• Quality of backlinks. Like many other tools, this one considers backlinks from reliable and quality sites as a strong point. This largely determines the rating assigned by SE Ranking.
• Authority of the reference sites. Related to the above, the authority is also a factor with great weight. A website can be of quality, but of low authority, so the more it is associated with it, the better.
• Number of backlinks. Although the two previous points are key, a greater number of links also provides value as long as they are from optimal sources.
• Diversity of reference domains. Knowing that search engines like Google and Bing value diversified link profiles, better if they look natural, they take into account the variety of sites linking to a website.
• Toxic link analysis. The tool identifies and penalizes links that can be categorized as spam or harmful, which can negatively affect the DT.
• Domain age. Those with more years of activity are usually seen as more trustworthy, which has a favorable impact on Domain Trust.
• Cross-thematic relevance. Links from sites with content related in terms of subject matter to that of the domain under analysis also improve Domain Trust.
• Shares on social networks. They consider how many shares, including shares, clicks to the website, among others, have the same, which slightly increases this aspect.

Methods to increase Domain Trust

SE Ranking is one of our favorite tools in Linkatomic to choose which websites we add to our platform, and we know that these methods to improve the DT, work:

1. Create valuable content or optimize it. The basis of everything will always be valuable content, after all, it is still considered the king of any SEO strategy. In this sense, create or optimize old content to give good signals to search engines.
2. Build high quality backlinks. Focus on buying or otherwise acquiring links from reputable and reliable sites.
3. Disavow toxic links. Use SE Ranking’s own tool to find out which ones it considers the most harmful, and disavow them.
4. Diversity of referring domains. Try to get links from a variety of sites with some level of relationship, to stand out more and more.
5. Collaborate in co-marketing strategies. Generate collaborations or mentions in authority media and blogs that boost your link profile.
6. Solid internal linking strategy. Structure your site in a way that enhances navigation and connects complementary content within the domain.

More SEO metrics and tools

SeRanking is not the only tool with its own SEO metrics, and there are others that you should not leave out. Among the most popular ones are.

• CF and TF from Majestic
• SemRush Authority Score
• Moz Domain Autority
• Ahrefs Domain Rating