Anyone who has worked on SEO knows it: cheap SEO doesn’t work. Yes, it may be much cheaper compared to SEM, or social media advertising campaigns, but that’s not the same as cheap.
If you want to know why cheap SEO doesn’t work, and why it never will, read on. There’s more than one reason involved, and they all play an essential role in the success or failure of a website.
What good SEO looks like and why cheap SEO is not good SEO
It’s simple, when the emphasis is on cheapness, everything else takes a back seat.
If we put this into perspective, we see the first big reason why cheap SEO with fast results does not exist: Developing a complete SEO strategy is expensive. And there are many reasons for this.
1. The specialist or agency
It doesn’t matter if you just need a more or less simple job, if you go for an agency or opt for a freelancer who is a specialist in the subject. It will cost you money, and not just a little.
From the SEO tools used by the specialist you hire, to the time he or she dedicates to the task, the services included and much more. Although it is more affordable than other alternatives, quality SEO, which really brings results, is not cheap.
A cheap SEO consultant probably doesn’t have the right tools for the job, or can’t devote as much time as they would need to develop your strategy and implement it properly.
2. It is a constant process
If you want your SEO strategy to have the effect you want, you will need to have someone to manage it.
A consultant cannot just optimize your website, or propose solutions and that’s it; their work takes time and often requires constant actions.
Remember, Google keeps changing the rules of the game, its algorithms are updated all the time. A strategy made to work on a certain set of factors may not be as effective once new ranking factors are introduced, or after a major update.
3. Every element of SEO has a price
Here we are not referring to the consultants, but to the factors that you will have to optimize on your website so that your SEO is in good condition.
For example, to have quality content you will need experienced copywriters; this comes at a price.
If you need to improve the loading speed of your site, you should invest in a powerful hosting service.
In case you use WordPress you will have to take into account the payment of professional templates for your website; paid plugins to compress images, or add some indispensable functionality.
Once you take into account all that it means to have a quality site that takes advantage of every SEO factor, you will notice that it can be quite costly.
4. You will have to get quality links, and this has its price.
Every website needs a linkbuilding strategy to support it. From advertorials to links in digital media. Each linkbuilding technique helps to consolidate a little more the authority of your page, which means search engine positioning.
But it is very easy to leave this in the hands of agencies or websites that do not do a good job and offer it at a lower price.
Getting quality backlinks costs money, and the less money you invest, the less valuable the link(s) you get for your site.
What to do if you find a cheap SEO offer with fast results?
First of all, you should evaluate where the cheap SEO offer is coming from. Certain large agencies can afford one-off rebates to catch new clients, but this is not common.
The best thing to do with these offers is to ignore them, as they will not bring you satisfactory results. What’s more, they may end up hurting your site.
A poorly trained or inexperienced professional can completely ruin your positioning strategy in the short, medium and long term.
Why invest in good SEO?
The reasons are more than obvious, good SEO is the best long-term investment. With a good SEO strategy you can position your site, consolidate its authority and branding in your sector, and convert all the organic traffic from Google into a source of potential customers.
It may cost more at the beginning, especially for tight budgets, but as one of the digital marketing strategies with the highest ROI; every euro invested will be worth much more in the long run, when you start to see the results.Investing in good SEO is one of the best ways to guarantee that your website will have the success you are looking for.
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