Casino SEO: Don’t leave your positioning to chance

If you have come this far, it is because you are thinking of ways and means of doing SEO for casino, betting and gambling.

In this sector the competition is voracious and although it is difficult to position with the keywords you are interested in, it is not impossible.  In this article we will analyze the what, why and how of SEO for casinos.

If you don’t want to miss a detail, take paper and pencil.

What is casino SEO?

SEO is the different on page and off page actions that we have to address on our website to make it a thriving business. But this is not as simple as it seems. The actions that have to take part in this game have to be focused on search engine positioning and optimization of the page to be able to compete with the competition. 

On page SEO

Among the most well-known on page actions is the creation of contents. SEO contents for casinos or gambling must be related to the subject matter and be helpful for the user. That is to say, we have to attract potential users of our services with our contents. 

For this action to be successful, we must rely on keywords that are commercial or transactional. In this way the reader is encouraged to interact with the purchase.

For example, this article you are reading attacks an informational keyword, we give you information about something that interests you without “necessarily” selling you a service. In this way you will be attracting to your website readers who have probably already passed the stage of getting information about casinos, betting or gambling and you will be dealing with a qualified audience ready for action. 

Off page SEO 

On the other hand, in off-page SEO it is very important to have references from other websites with more authority that give us the relevance we deserve. Just as when we are looking for a job, recruiters often look at our references and find out about us, the same thing happens in search engines. 

For Google it is very important that other pages in our sector or related to us mention us positively. This is where link building for casinos comes into play.

Link building is present in any SEO strategy for casinos. This service that companies like ours provide gives you the possibility of getting follow links to your page. That is, newspapers and blogs talk about you at the cost of money.

In this way, we do not have to wait until we are naturally linked, since it will take a long time, we are talking about years, until you become a reference for the sector.

Get 10% extra credit for your Link Building

Use the coupon WELCOME10 on your first recharge and get powerful links in newspapers and blogs of your topic. We have +20.000 digital media.

Create your FREE account

Benefits of SEO for casino and gambling

The benefits that SEO brings to casinos and gambling are varied and valuable. 

1. It is true that SEM strategies are effective from minute one. But SEO is something permanent and recurrent. From the moment you create a content and position it close to your competition it gives you the advantage of competing with them for a user for the value of your content. When a content is well positioned we have to keep an eye on it and do not let it escape from that position, and try to keep climbing positions as much as possible. 
2. Attracting users organically allows you to expand borders and not have to pay per click for each Google result in which you appear. 
3. On the other hand, the authority of your page will be higher and you will have users navigating almost all the time from different pages. You can create a good internal link juice for the user to navigate from one page to another until they are convinced why you are the best gambling platform. 
4. You can educate users who are already customers by adding information that is valuable to them and that will make them loyal. 
5. A well-crafted and professional page provides brand authority and trust for the user. 
6. When other pages are linking to you our recognition increases and with it the authority of our page. The higher our recognition is, the easier it will be to be positioned on the first page. On the other hand, if we choose to appear in online newspapers, it is very likely that part of the traffic of unique users will read the news and become interested in your betting and gambling services, attracting curious traffic that may end up buying. 

Requirements for casino SEO

If what we want is to get our act together and start doing SEO for casino, betting and gambling we have to start with the following points: 

1. Do a good keyword research or selection of keywords for the contents.
2. Optimization of your website, urls organization and hierarchy. 
3. Quality SEO optimized content.
4. Optimization of meta titles and meta descriptions for a good positioning in Google. 
5. Quality linkbuilding, choose good media in which to appear with follow links to your page. 
6. Review of content, metrics and positions achieved to optimize how users find you.