Buying guest posts is one of those strategies that you can’t miss in the world of digital marketing. Just like the usual SEO or SEM, guest posts give you a unique advantage on the Internet, one that you can take advantage of to leave your competitors behind or give more strength to the strategies you are already applying.
Read on if you want to discover what a guest post is and understand why you should buy guest posts to boost your online business.
What is a guest post?
A guest post is an article or publication that includes some kind of promotion of a business, brand or venture. On the internet and in the SEO world, a guest post, in general, is a publication that adds a backlink to a specific website.
What is the purpose of buying guest articles?
Buying guest posts allows your website to get visibility that, organically, would take months or years to obtain.
On the other hand, since guest posts often include backlinks, they help send clear signals to Google to demonstrate your website’s authority, which will help it rank higher and higher.
Finally, depending on the site you buy guest posts from, you could channel a lot of traffic to your website, which will certainly help improve its relevance on the internet.
For all these reasons, guest posts are often purchased to strengthen the SEO strategies of most sites that are serious about their ranking on Google. In some cases, they can become indispensable, especially if we are talking about websites with very competitive topics, which require considerable signals to be able to appear high in the SERPs.
How much do they cost and how much should I invest?
Prices generally range from €20 to €300. However, it is important to note that there is no set average; instead, each webmaster sets his own rates based on different factors, such as the domain authority of his site, the traffic he drives each month, his subject matter expertise, etc.
The more you invest, the more likely you are to get guest posts on higher quality websites. Consider that the larger sites, those that channel thousands of daily visits, and with a lot of strength in terms of SEO, will charge significantly more than small or medium-sized sites.
Another key factor in the price of a guest post is the way you get it. Contacting the webmaster directly to arrange a guest post is not only more tedious, it can also mean higher fees; on the other hand, platforms that offer guest posts, such as Linkatomic, often get you deals, which means better posts in more important media, and for a lower price.
Where to buy guest posts?
The ideal option to buy guest posts are the platforms specialized in getting them, and of all those that exist, there is no other better than Linkatomic, and we say this for several reasons.
First of all, getting guest posts can be quite a complex task if you do it in person. You don’t always know if the media you contact would be willing to make the posts, nor do you have any idea how long it might take for them to respond.
On the other hand, if you contact the webmaster directly it is unlikely that you will get offers, at least at the level that a platform like Linkatomic could.
In Linkatomic, moreover, you already have a wide catalog of media ready to strengthen your site with their guest posts. Better yet, thanks to the work that Linkatomic does to make profitable deals for your website, the rates are usually much lower.
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And not only is it easier, it’s also a safer process. Linkatomic guarantees that the guest posts you buy will fit your specifications and that all those backlinks you get will stay there.
What’s more, Linkatomic saves you the effort of figuring out the prices of guest posts for each site, which can be a challenge if you need a high volume of guest posts per month.
In short, if you want to buy guest posts, it is best to opt for a platform like Linkatomic, as it offers you:
Speed, you will be able to review hundreds of media in a few minutes.
Lower rates, being a specialised platform, Linkatomic usually gets better rates for your guest posts.
Guarantees, you can count on the fact that your guest posts will meet your requirements and that they will remain on the website that publishes them.
Diversity, no matter if you are looking for guest posts on fashion or travel blogs, on Linkatomic you will find an option for you.
In the world of SEO and digital marketing, all these advantages can be crucial to outperform your competitors. What’s more, registering with Linkatomic is completely free, so you can discover everything the platform has to offer at no extra cost.
10 tips for buying guest posts
If you’ve already decided to buy guest posts, these tips will come in handy. You’ll want to check them out, as they’ll help you ensure that your guest posts perform as well as they can, while saving you some hassle.
1. Keep an eye on relevance
Google is very good at recognising the subject matter of your site, so it will know if a guest post is out of place. This can get you into trouble with the king of search engines in the future. So the first thing you should make sure of is that your guest post is on a site that is relevant to the topic of your own website.
2. Watch out for anchor text
There are many types of anchor texts that you can use for the backlinks of the guest posts you buy. But don’t trust them, you should choose them very carefully. Some are very safe, and others are the focus of penalties. The abuse of exact match anchor texts, for example, can make Google get angry with your website, something you will want to avoid at all costs.
Therefore, when buying guest posts, remember to vary the use of anchor text, play with their possibilities and don’t overuse exact match anchor text.
3. Choose a website with the right topic
If you want to strengthen your site’s authority on a topic, there is nothing better than getting guest posts on websites that already specialise in that topic.
Choosing sites that share the same subject matter as yours for your guest posts will give you more credibility with Google, as it will show them, with relevant signals, that your website is referenced and cited frequently in their sector.
4. Keep a balance between dofollow and nofollow
If all the guest posts you buy have dofollow links to your site, this can send a signal to Google that you are using a prohibited technique.
The best thing to do when investing in guest posts is to keep a balance between dofollow and nofollow links, so that they look organic and don’t attract any penalties from Google.
5. Pay attention to what your competitors are doing
When in doubt, look at what your competitors are doing. This applies to many aspects of SEO and digital marketing, and in this case it is also relevant advice. If you want to know which techniques work best, analyse your most successful competitors and try to identify the strategies they have implemented.
Evaluating your competitors, and what they do, will help you discover the type of anchor text that works best, and even how often you should invest in guest posts.
6. Maintain consistency and frequency
When it comes to Google, consistency and frequency are everything. It’s not enough to publish a single post on your blog and forget about it for months. The same goes for guest posts. For guest posts to have a considerable effect on your ranking and visibility, you need to invest in them with a specific frequency.
Our recommendation is that you set a number of guest posts, and that you buy them on a monthly basis for the strategy to yield the best results.
7. Evaluate the traffic of the site where you are looking for the guest post
It doesn’t matter if the site you choose is relevant or has good domain authority if it doesn’t get enough traffic. That’s why it’s important that you evaluate the traffic it drives through Google each month. Ideally, your guest post should reach a considerable number of people.
8. Examine the keywords for which the site on which you will buy your post is ranking
In addition to considering the subject matter of the website, it is essential that you check that the site on which your guest posts will be published ranks for keywords related to the sector you want to address.
9. Analyse the number of referring domains of the website where you are looking for the post
The more referring domains a site has, the stronger the backlink that the guest post you buy will include. Analysing this metric is crucial to check the strength of the domain that will point to yours, which is crucial if you want to make sure you make a good investment.
10. Set a fixed budget
Our final recommendation is that you set a budget to buy guest posts on a frequent basis. As we already mentioned, Google is looking for consistency, so if you start sending signals to their algorithms by buying guest posts, you need to make sure they don’t disappear abruptly.
Imagine how strange it would be if one month you get dozens of backlinks and mentions in all kinds of media, and the next month you don’t even get a single link. To prevent these kinds of mixed, risky signals, it’s best to allocate a budget to guest posts to ensure that your website continues to get mentions and backlinks on a regular basis.
Buying guest posts is one of the best ways to get your website off the ground and ensure the success of your SEO strategy. However, doing it the right way can be tricky. Fortunately, you can entrust the whole process to a specialised platform such as Linkatomic, which takes care of getting the media for you, and at the best prices.
In short, if you are going to buy guest posts, and we recommend you do so if you want to boost the visibility of your site, there is no better option than Linkatomic. Try the platform for free. Take advantage of its benefits, apply the tips we share in this post and take your website to the next level.
