The 10 Best WordPress Newsletter Plugins

Do you have a blog, an online store or a professional website built with WordPress and feel like your visitors arrive… and then vanish? Driving traffic is great, but what’s truly powerful is building a community that wants to return, read you, buy from you, or recommend you. And that’s where newsletters come into play.

A good newsletter acts like a direct bridge to your audience. It allows you to land straight in their inboxes without relying on algorithms, social media, or luck. But how can you manage this without losing your mind? This is where newsletter plugins for WordPress make life much easier.

Why use a newsletter plugin in WordPress?

Having a newsletter is one of the most effective ways to build loyalty with your audience and maintain direct contact without depending on ever-changing social media algorithms. But doing it all manually, managing email lists externally, designing campaigns from scratch, or worrying about email deliverability, can quickly become a nightmare! That’s where WordPress newsletter plugins come to the rescue.

These plugins let you manage the entire process directly on your website, from collecting subscribers to sending automated emails. You can place custom forms anywhere on your site, create visually appealing newsletters with drag-and-drop editors, and analyse stats to see what’s working (and what isn’t), all without leaving WordPress.

What’s more, many of these plugins integrate with tools you’re probably already using, like WooCommerce, contact forms or automation platforms. This means you can, for example, send an automatic email when someone makes a purchase or signs up for an online course. In short, they save you time, improve your results, and help you build a stronger connection with your audience.

What should you consider before choosing a plugin?

Before installing any of the newsletter plugins for WordPress listed below, it’s worth asking yourself a few key questions. Not all plugins are designed for the same purpose, and choosing the right one from the start can save you time, and frustration.

How big is (or will be) your list?

Some free plugins work brilliantly with just a few subscribers but may fall short as your list grows. If you’re planning to scale, make sure to pick one that can grow with you, without needing to change everything later on.

Do you prefer an external service or something managed within WordPress?

If you’re wondering this, you should know there are two types of plugins:

• Those that integrate with external platforms like Mailchimp.
• And those that work directly within WordPress, like MailPoet.

If you want to keep everything in-house and under control, an internal solution might be best. But if you’d rather leave email delivery to specialised servers (which are often more secure and reliable), external integrations are a great option. It’s up to you!

Do you need automations or just occasional campaigns?

There’s a big difference between sending a one-off email and creating a welcome series, automating cart reminders, or segmenting your list based on user behaviour. If you’re looking to automate tasks and get advanced control over your marketing, look for plugins that include:

• Behaviour-based automations
• Dynamic segmentation
• Triggers (actions that trigger automated emails)

How easy is it to use?

Not all of us are tech-savvy or want to spend half a morning figuring out how to design a form. So it’s important to look for plugins that offer:

• An intuitive visual interface
• Pre-designed templates
• Accessible tutorials or support

What are the best plugins for newsletters?

MailPoet

One of the most popular options, especially if you want to stay within the WordPress environment. MailPoet lets you design newsletters with drag-and-drop blocks, send automated emails, and manage your lists easily. Ideal for small to medium websites and blogs. With over 600,000 downloads, it’s perfect for those seeking ease of use and a professional look. A major plus is that MailPoet offers its own email delivery service, which improves deliverability and helps you avoid the dreaded spam folder.

Newsletter

If you’re looking for a solid and completely free solution to kick off your newsletters in WordPress, the Newsletter plugin is one of the best choices. It’s been around for years, with over 300,000 active installations, and remains a reliable tool for those who want to build and manage subscriber lists hassle-free. You can create subscription forms, design campaigns with a super intuitive visual editor, and send them directly from your site. Features include list management, basic segmentation, open and click stats, and a double opt-in system to stay GDPR-compliant.

Icegram

Icegram is an all-in-one marketing plugin for WordPress, best known for its powerful lead capture tools, newsletter sending capabilities and campaign automation. It’s very user-friendly, with an intuitive interface aimed at non-tech users. You can design eye-catching subscription forms in minutes and send both newsletters and automated emails directly from WordPress. With over 70,000 downloads, it’s a trusted choice.

Brevo Plugin

With over 100,000 downloads, this plugin offers simple integration. It allows you to create custom subscription forms, set up automations like welcome emails or drip campaigns, and segment your contacts based on specific behaviours. This gives you more effective and personalised communication with your audience.

Mailjet Plugin

A powerful email marketing and automation platform with over 20,000 downloads, fully integrated with WordPress. Manage your contact lists, send campaigns and view real-time analytics, all from your WordPress dashboard. Create subscriber forms easily and place them anywhere using shortcodes or widgets. You can also track opens, clicks, bounces and more, helping you fine-tune your campaigns for better performance.

Mailchimp for WordPress

This plugin lets you create stylish subscription forms that match your site’s design—no coding required (though if you know CSS, the possibilities expand). It works well with other plugins and offers shortcode-powered forms that can be placed anywhere. Standout features include custom fields synced with your Mailchimp account, automatic subscriber tagging, GDPR compliance (with consent checkboxes), and full translation (including Spanish). No wonder it’s one of the most downloaded, with over 2 million installs.

Mailster

Another top-tier option. Mailster allows you to send automated emails such as welcome messages, time zone-based campaigns, birthday emails, drip sequences and reminders. It provides real-time analytics including opens, clicks, bounces, locations and devices. A standout feature is the “pre-check” tool, which reviews your emails for spam issues, broken links and other problems before sending, helping improve quality and deliverability.

Subscribe to Download

A WordPress plugin that lets you lock downloadable content (like eBooks, PDFs, templates or guides) behind a subscription form. It’s a smart way to grow your email list by offering something valuable in return. It only grants access to files to those who submit their name and email address. You can also fully customise the form’s text, colours and messages to fit your website design. Upload files directly from your WordPress media library and assign them to each form with ease.

Subscribe to Unlock

Subscribe to Unlock is a WordPress plugin that lets you lock part of your content (text, images, links, videos…) and display it only to users who subscribe to your newsletter. It’s ideal for growing your list by offering exclusive content as an incentive. Key advantages include a non-intrusive subscriber capture system, compatibility with other email marketing services, and an easy-to-use interface.

AcyMailing

AcyMailing is a powerful and flexible plugin that lets you manage email marketing campaigns, perfect for beginners and advanced users alike who want a complete tool built right into WordPress. No need for external services. It’s highly customisable, from forms to automation campaigns, and fully editable email designs. Thanks to its drag-and-drop visual editor, you can easily create professional-looking emails, while keeping detailed stats and multilingual support at hand.

There’s no need for your first newsletter to be perfect. What matters is that you start building your list, write with authenticity, and offer value to those who subscribe. From a free ebook to a weekly tip, whatever works best for your niche.

With the right plugin, the results will follow. Ready to connect with your audience beyond the clicks?