The real challenge with social media tools isn’t that there are too few, it’s that there are so many that choosing the right one can get tricky.
Should you go for the tool with the most features, or the one that fits best for a specific platform? Should you pick what agencies use, or what content creators rely on? To help you decide, we’ve rounded up the best social media tools of the year in this post.
Contents
1. Metricool
Metricool is an almost indispensable tool in the daily workflow of many social media agencies, and for good reason. It allows you to manage dozens of social media platforms from one place, in a simple and organized way.
It also includes a robust analytics dashboard, so you’ll always have detailed data about how your profiles and content are performing.
But that’s not all, Metricool also lets you manage the links on your social profiles, create reports with social media metrics, and even analyze your competitors.
Overall, it’s one of the most complete and affordable tools for social media management, making it an excellent value-for-money option.
Metricool
Language:
English, Spanish, ItalianTags:
Social Media14,00
€
/ Month
2. Hypefury
Hypefury is a social media management tool focused on engagement generation, designed especially for content creators who want to boost their reach, capture leads, and build a community.
It includes features like auto-DM campaigns (to send automatic direct messages to users who interact with your posts), autoplugs (to add comments under specific conditions), and content repurposing across multiple platforms with just a few clicks.
If your goal is to maximize reach and visibility, few tools can compete with Hypefury, and if you’re looking for a platform to make the most out of Twitter/X, this is one of the best options available.
Hypefury
Language:
EnglishTags:
Social Media29,00
€
/ Month
3. Typefully
Typefully started as a Twitter/X management tool, but has since evolved into a complete solution for managing LinkedIn, Twitter/X, Threads, Mastodon, and Bluesky.
It shares some similarities with Hypefury, but Typefully is designed to provide a cleaner and simpler user experience.
You can publish, repurpose, and adapt your content across platforms, automatically add comments, and even rewrite your posts using AI.
It also lets you schedule your posts, analyze performance data, and discover the best times to post for maximum engagement.
Typefully is a well-rounded social media management tool, and a great alternative to Hypefury if you’re looking for something slightly more budget-friendly.
Typefully
Language:
EnglishTags:
Social MediaFree
4. Buffer
It’s impossible to talk about social media management tools without mentioning Buffer, it’s practically an industry classic. As expected, it’s one of the most robust options on this list, giving you the ability to manage almost any social network.
Beyond helping you create and schedule your social media content, Buffer offers high-performing post templates, lets you save ideas for future use, and much more.
It even includes an AI assistant to help you generate content, plus a free browser extension so you can manage your profiles without visiting Buffer directly.
It’s one of the most feature-rich social media tools out there, and even its free plan gives you plenty to work with, which is a big advantage.
Buffer
Language:
EnglishTags:
Social MediaFree
5. Hootsuite
Hootsuite is another top-tier social media management platform. It includes tools to create and schedule posts, an AI assistant for generating text and images, access to Canva templates, and even a unified inbox that centralizes all your DMs from every social channel.
Its advanced analytics dashboard gives you all kinds of useful data to guide your strategy, from competitor insights to the best posting times to improve engagement.
While it’s one of the most powerful tools available, it doesn’t have a free version, and its plans are quite expensive. That makes it ideal mainly for teams or agencies with larger budgets.
Hootsuite
Language:
English, SpanishTags:
Digital Marketing, Social Media149,00
€
/ Month
While most social media tools aim to simplify management, SproutSocial focuses on offering advanced, enterprise-level functionality for complete control over your social strategy.
It covers everything, from content planning and publishing to lead engagement, all in one place.
Its AI Assist helps with content creation, and ViralPost pinpoints the best times to post for maximum reach.
With SproutSocial, much like some of the best digital marketing tools, you can even monitor keywords to see how you’re ranking for them.
It’s such a comprehensive tool that it can feel overwhelming, and its high cost makes it best suited for businesses with generous budgets.
Still, if you can afford it, and plan to take full advantage of its wide range of features, it’s a very smart investment.
Sprout Social
Language:
English, SpanishTags:
Social Media, Online Reputation199,00
€
/ Month
7. Postcron
Postcron is another social media tool designed to make your life easier, offering a simple and fast experience for everyday management.
With Postcron, you can schedule content in advance, track key metrics, add watermarks to your visuals, and even publish in bulk.
Among the tools on this list, it’s one of the simplest and most lightweight, making it perfect if you’re looking for a straightforward solution to manage your social media without unnecessary complexity.
Postcron
Language:
English, SpanishTags:
Social Media9,99
€
/ Month
8. Later
Later is a platform that helps you manage your social media profiles, from finding the best posting times and managing hashtags to automatically publishing your scheduled posts.
Its interface is highly visual and user-friendly, making the whole management experience smooth and intuitive.
Later focuses heavily on Instagram and provides features that are especially valuable for that platform, such as automatic product tagging for Instagram Shop in posts and Reels, and high-performing hashtag suggestions.
When it comes to analytics, it doesn’t disappoint either. You can track clicks on the links in your bios and analyze performance across your main social platforms.
Conveniently, you can also share Instagram performance reports via link, which makes collaboration easier.
Overall, with its strong Instagram focus, Later is one of the best social media tools for managing that specific network.
Later
Language:
EnglishTags:
Social Media, Branding25,00
€
/ Month
9. AgoraPulse
What are your potential customers and followers talking about on social media? What topics interest them the most? How do the hashtags and keywords related to your business perform? AgoraPulse helps you answer all those questions, while also letting you manage your social media profiles from one place.
The most interesting feature of Agorapulse is its Social Listening tool, which lets you track brand mentions across platforms like Instagram, YouTube, and Facebook, as well as identify trends and monitor hashtag and keyword interactions.
This functionality is incredibly valuable for any brand, especially now that these interactions can play a big role in improving your visibility on ChatGPT, Gemini, and other AI-driven platforms.
And of course, when you add all the classic social media management tools Agorapulse includes, you get a truly powerful solution, though not exactly a cheap one.
So, while Agorapulse is an excellent choice, keep in mind that you’ll need a solid budget to afford it.
Agorapulse
Language:
English, SpanishTags:
Social Media, Content MarketingFree
10. Canva
What would social media be without Canva? Even though some networks are text-focused, most will reward your content more when it’s accompanied by eye-catching visuals, and that’s exactly what Canva is for.
While it doesn’t let you schedule or manage your social media content, it’s essential for creating engaging visuals. From flyers and carousels to infographics, Canva takes what could be complex, time-consuming design tasks and makes them simple and fast.
You’ll get access to a huge library of design elements, including photos, fonts, effects, and pre-designed templates. In many cases, all you need to do is choose a template, customize it, and you’re done.
Nowadays, Canva is an indispensable tool for any marketing team that manages social media, whether you’re a beginner or a seasoned designer.
Canva
Language:
German, English, Spanish, French, Italian, Dutch, PortugueseTags:
Web DesignFree
Some of the top social media management tools include Metricool, Buffer, SproutSocial, and Hootsuite.
- If you want a versatile, feature-rich, and affordable option, Metricool is the best choice.
- If you’re looking for the most comprehensive tool, even if it’s pricey, SproutSocial is ideal.
- For managing primarily Instagram profiles, Later stands out as it’s specifically designed for that platform and packed with Instagram-focused features.
- Text content: The best tools are ChatGPT, Gemini Advance, and Claude. These AI chatbots help you generate content ideas, create full posts, rewrite, and refine your text to match your brand’s tone.
- Image content: Top options include Canva, DALL-E, and Nano Banana (the most powerful option currently).
- Video content: Some of the best tools are Google Veo, Runway, and InVideo AI.
Once your content is created, you can organize, schedule, and automatically publish it using tools like Metricool or Buffer.
To figure out which social media tool suits you best, you need to consider the platforms you’ll be focusing on, your budget, the features you require, and the results you want to achieve.
For instance, if you’re looking for an all-in-one solution but don’t have a big budget, Metricool is a great choice. On the other hand, if your goal is to generate high engagement, capture leads for your email list, and build a community on platforms like Twitter/X or LinkedIn, Hypefury or Typefully might be exactly what you need.
Ultimately, choosing the ideal social media tool depends largely on your specific needs and what you want to accomplish.
Expert tip
The best tool isn’t necessarily the one with the most features, it’s the one that gives you exactly what you need. This applies whether you’re doing social media SEO just for your own business or managing dozens of clients at an agency.
Choosing the tool that fits your needs will serve you far better than overspending on tools packed with features you’ll never use.
Rubén Vázquez
CEO de LinkatomicThinking about boosting your online presence by investing in social media? Now you know 10 of the best tools to manage your accounts and get the most out of them.
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