A powerful tool for the marketing world is the SEO newsletter.
As you know, competition is increasing every day and we need to take advantage of all the resources that are in our hand to increase organic traffic. In addition, Google is always evolving and it is necessary that you are also aware of everything that is happening.
We leave you with the 15 best SEO newsletters you can’t miss. Let’s get started!
WTF is SEO? by SEO for Journalism
This is a question that all of us starting out in the SEO world, in one way or another, ask ourselves: WTF is SEO?, and in this newsletter Jessie Willms and Shelbie Blackley try to answer questions that SEO enthusiasts or experts may have.
The information you find every week in the emails you send to your subscribers is always useful, and for some it makes a difference in getting their web platform on track.
Positional
Nate Matherson and Zachary Stephens share their knowledge and experiences related to SEO, in a weekly newsletter where those who are just starting out or those who have been around for a while will get more of what they need to know, and what they didn’t know they needed to know as well.
Ahrefs’ Digest
Of course one of the best SEO tools would have its own newsletter led by Si Quan Ong, which includes topics of all kinds, from SEO essentially to related ones that can complement it, such as digital marketing, artificial intelligence that has been featuring so much, and much more.
SEOFOMO
The FOMO of missing out on the latest trends, news and changes related to SEO, is real, and it makes sense if we think that, sometimes falling behind is synonymous with our projects not taking off.
Fortunately, subscribing to Aleyda Solis’ newsletter means that every Sunday we receive a summary in our mailbox with the most relevant information of the week, with valuable tips that no one should miss.
SEO Espresso
The main feature of Harpreet Singh’s newsletter is that it is quite practical to read, that is, it is not too long, and you can read it over a cup of coffee in the morning, just like a newspaper section. You will learn about news, tips, updates, among others related to SEO.
SEO for Lunch by Nick Leroy
If you prefer to read a newsletter about SEO, but during lunch, maybe this one fits better, although in the end, you can read it whenever you prefer.
Nick LeRoy is the mind behind this one, who summarizes everything that is happening in SEO. The premise is that it is easy to digest, because it is short, and only includes the most important information that will add up.
SEO Notebook
Steve Toth is the expert behind this excellent newsletter, who takes care to make it as digestible and understandable as possible with his SEO tips and advanced strategies to give life to your website. It differs from others by being divided into small pieces of information, which makes it more attractive.
Search Engine Journal
From the famous site of the same name, several authors write in this newsletter, being interesting because with each mail received we get a different view on an interesting topic.
It covers a wide range of topics, both simple and complex or the latest in the industry, so subscribing to it means always being up to date.
Niche Pursuits
Want to get ideas for new niches to pursue? This option created by Spencer Haws is simply great. It’s great to be part of this community because you go hand in hand with the author on a path that the author walks, to keep in mind to make a path of your own creating niches or taking advantage of affiliate marketing.
SEO Jobs
For those who would like the opportunity to go a step beyond their personal projects, and perhaps find a position in a company or connect with a client, especially after so much training, this alternative is ideal. Also written by Nick LeRoy, every week he sends us a list of interesting job offers.
Local Visibility System
While international SEO is often given more importance, local SEO is critical, and Phil Rozek knows it, so he has created this newsletter that he sends out monthly to implement strategies that boost local-focused SEO. He tells you about common problems, gives practical tips and the latest updates to stay in the loop.
Marie Haynes’ weekly newsletter is just what its name indicates, and that is that she will send us information about news that at first you might not see or that you would not come across, but she does. She makes a summary of the most important, and of course, gives us her valuable option in this regard, which can be very useful for us.
SEOSLY
Olga Zarr provides us with a source on the latest in SEO, which as we know, is changing overnight, therefore, those who are starting on this path or already have a track record, should subscribe. You never stop learning when it comes to SEO.
The SEO Pub
If there is something good to note about Mike Friedman, it is that he has not just a few years in the industry, but decades. With each issue, among the emails he sends us, he brings us news, his own experiences, methods and more.
SEO MBA
The approach that brings us this newsletter is interesting, because it focuses on another area of SEO itself that is often forgotten. Its author is Tom Critichlow, who guides you in improving as a professional within the sector, so that you know how to approach new projects, make presentations, raise your importance in the company, etc.
When we talk about newsletters we also talk about SEO tools that have a great importance in the positioning of a website. They help you to optimize your strategy, so that you can grow and attract organic traffic, as well as improving visibility. So, little by little, they have become essential for your business.
Now you already have some of the most important newsletters but it is time to think about all the benefits they generate.
- Inform your audience with news: keeping your audience well informed is a key point for any self-respecting business. In this way, all kinds of news are shared in the form of news to be sent on a regular basis.
- Stronger relationships are established: we can say that it is a closer way to interact with subscribers. This makes it possible to establish a stronger relationship with them, which can be more lasting.
- Increase participation: nowadays there are many formats in which we can send different tips, advice or news in general. In this way, everyone can participate according to their needs and convenience. Both calls for attention and surveys generate more subscriber participation.
- Generate more traffic: maybe that’s what you were expecting. But yes, newsletters are responsible for generating more traffic. So both the content and the links to it are important. Giving visibility to your business is the best way to attract more traffic and thus increase visits and purchases.
Now we only have to make the most of the newsletters and we will do it following a few simple steps.
- You should choose a design that is visually striking.
- Use colors that match your message or brand.
- Also add images that complete the message and that are of high quality. As well as some kind of graphics or visual elements.
- Remember that a good structure and writing will also be very attractive.
- You must make an effort to get to know your audience and their interests. This is the only way to create the most relevant content for them.
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