The 10 best PPC tools

A good advertising strategy is not complete without the best PPC tools at your disposal. In this post, we have gathered some of the most powerful, versatile, and effective PPC tools used by today’s top PPC agencies.

1. Google Ads

Google Ads is a fundamental part of any modern PPC strategy. That alone makes it one of the best PPC tools you could ever use. For practical purposes, Google Ads alone allows you to manage everything related to PPC campaigns on Google (from the research stage to launch and management).

Key features of Google Ads

• Keyword research: Google Ads gives you access to Google Keyword Planner, one of the best (and most reliable) keyword research tools.
• Control campaigns across the entire Google advertising network: the most powerful aspect of Google Ads is that it allows you to control all your campaigns (in great detail) across the Google advertising network.
• Accurate analytics to track your results: The only thing better than having specific control over your entire PPC strategy in one place is being able to consolidate that data into clear reports that let you know what’s working. This is another key feature of Google Ads.

Google Ads

Type:

Tool

Language:

English, Spanish, French, Italian

Tags:

Digital Marketing, PPC, SEM

Go to site

Expert tip

While you can use other tools and software to take advantage of Google Ads’ features, it’s the primary platform for PPC advertising.

Without Google Ads, you lose access to Google’s vast advertising network, arguably the largest today.

So, it’s worth familiarizing yourself with how it works, even if you plan to manage your Google ads using third-party tools.

Rubén Vázquez

CEO de Linkatomic

2. Google Analytics

Google Analytics is another indispensable tool if you are going to do PPC. It will allow you to track the entire performance of your advertising strategy, and even more, monitor visits, their interactions, and the conversions they generate. The best thing is that it not only tracks what you get from paid channels, but also monitors the rest of your website’s traffic sources.

Main features of Google Analytics

• Detailed tracking of all sources of visits to your website: Google Analytics tracks all visits to your website and records where they come from, so you can see the main sources of visits and customers to your site.
• Event and conversion monitoring: with Google Analytics, you can monitor the actions of your potential customers (events) as well as the conversions they generate on your page. This is invaluable information for guiding your PPC strategy.
• Comprehensive reports on your website’s performance: Analytics gathers all this data and presents it in comprehensive reports that you can analyze in depth to understand what is working and what is not in your advertising strategy.

Google Analytics

Type:

Tool

Language:

English, Spanish

Tags:

SEO, Digital Marketing, SEM

Free

Go to site

3. Google Tag Manager

Although Google Tag Manager is not often mentioned as a PPC tool, it is one of the best for one reason: it allows you to easily integrate all advertising platforms (and their tracking and monitoring scripts), as well as any additional analytics or marketing tools on your website. And all you have to do is add Tag Manager to your site.

Key features of Google Tag Manager

• Centralized management of tracking scripts: with Google Tag Manager, you can easily manage dozens of tracking scripts in one place (such as Meta Pixel, or tracking codes from platforms such as LinkedIn, TikTok, or Google Analytics).
• Simplified management of marketing tool integrations: many digital marketing tool integrations can be managed from Google Tag Manager, making it much easier to manage and control these tools on your website.
• Advanced configuration for more granular tracking of events and user interactions on your website: sometimes you will need to track advanced events, or events with more accurate data. Google Tag Manager allows you to configure and track them directly with Google Analytics, amplifying its already considerable monitoring capabilities.

4. Semrush

Semrush is one of the best digital marketing tools in general, so it’s no surprise that it’s also one of the best PPC tools you could use. You can use it to perform keyword searches, analyze your competitors’ advertising investment, and locate the keywords that give them the best results for their ads.

Key features of Semrush

• Keyword research: Semrush has a very powerful keyword research section, allowing you to find paid keywords for your own campaigns and analyze the keywords that are working for your competitors.
• Competitor analysis: Semrush allows you to examine your competitors’ PPC strategies in detail (showing their paid keywords, paid traffic, ad texts, location, and more).
• Campaign optimization with Ad Assistant: with Semrush, you can also optimize all your PPC campaigns with suggestions from its powerful Ad Assistant.

Semrush

Type:

Tool

Language:

English, Spanish, French

Tags:

SEO, Link Building, SEM

139,00

€ / Month

Go to site

5. SpyFu

SpyFu is a PPC tool that allows you to search for keywords, analyze your competitors, and review what works in terms of PPC strategies. Its historical data for keywords, campaigns, and ads covers more than 13 years, so you won’t be short on information.

Key features of SpyFu

• Keyword search: With SpyFu, you can search for both organic and paid keywords to identify the ones that are best suited to your ads.
• Competitor paid keyword analysis: You can use SpyFu to detect the keywords your competitors are using in their PPC strategies.
• Monitoring competitors’ ad spending: One of SpyFu’s most powerful features is that it allows you to monitor how much your competitors are spending on their ads and track every time they try to advertise for your paid and branded keywords.

SpyFu

Type:

Tool

Language:

English

Tags:

PPC, SEM

39,00

€ / Month

Go to site

6. Adzooma

Adzooma is a tool that helps you analyze your website, ad account, campaigns, and overall strategy to suggest improvements, identify problems that need to be corrected, and show you opportunities in real time based on the performance of your ads.

Main features of Adzooma

• Tracking opportunities for your ads: Based on its analysis of your ad account, Adzooma will suggest all the improvements your campaigns need to generate more results.
• Advertising strategy audit: Beyond specific improvements, Adzooma also audits your entire advertising strategy for errors, problems, and growth opportunities to make your PPC strategy more profitable.
• Centralized monitoring of all your campaigns: you can use Adzooma as a central platform to analyze your campaigns, review what works, and propose any necessary changes.

Adzooma

Type:

Tool

Language:

English

Tags:

PPC

59,00

€ / Month

Go to site

7. Optmyzr

Optmyzr is a PPC tool that allows you to analyze your competitors, track the performance of your campaigns, suggest improvements and automations, maximize the revenue from your ads, and much more. It doesn’t just focus on analysis and audits, it gives you tools to turn that data into concrete actions.

Main features of Optymyzr

• Ad account audit: Optmyzr’s audits are comprehensive and allow you to ensure that your ad account has everything it needs to give you the best results.
• Campaign budget monitoring and optimization: you can use Optmyzr to monitor your ad spending and optimize your investment.
• Ad performance and KPI monitoring: With Optmyzr, you can also monitor the performance of your ads and ensure they are delivering the results you want. Plus, you can set up alerts to let you know when your business goals are met.

Optmyzr

Type:

Tool

Language:

English

Tags:

Digital Marketing, PPC

299,00

€ / Month

Go to site

8. AdEspresso

AdEspresso is a PPC suite that covers almost all the tasks necessary to carry out an advertising strategy. It allows you to create, manage, and analyze all your campaigns and ads on a single platform, making it much easier to manage your PPC strategy.

Key features of AdEspresso

• Easy integration with Meta and Google Ads: One of AdEspresso’s biggest advantages is that it allows you to create and manage your campaigns on Google and Meta Ads simultaneously.
• Split testing for Meta ads: You can use AdEspresso to test your ads with A/B tests, helping you identify the ad types that perform best.
• Cross-platform analytics: With AdEspresso, you can analyze all your campaigns and integrate the data for a more complete picture of your PPC strategy invaluable considering that not all integrated platforms offer aggregated performance data.

AdEspresso

Type:

Tool

Language:

English

Tags:

Digital Marketing, PPC

49,00

€ / Month

Go to site

9. Adalysis

Reports, audits, budget and ad spend optimization, and even automation Adalysis offers you all this and more. It gathers and consolidates data on the performance of your campaigns in Microsoft Ads and Google Ads so you can understand how your strategy is performing at a glance.

Key features of Adalysis

• Comprehensive PPC audits: Adalysis reviews over 100 different elements to ensure your campaigns have everything they need to be effective.
• Centralized reports: Adalysis gathers data from Microsoft and Google Ads into centralized reports with automated analysis, alerts, and monitoring for agile tracking of your entire PPC strategy.
• Budget and ad spend optimization: You can use Adalysis to control your ad spend, spot opportunities to invest more and get more results, and even dynamically adjust your budget to keep your strategy on track.

Adalysis

Type:

Tool

Language:

English

Tags:

PPC

149,00

€ / Month

Go to site

10. Supermetrics

The larger your PPC strategy, the more data, metrics, and channels you will have to analyze. Supermetrics is one of the best PPC tools because it allows you to consolidate all this data and metrics of interest into one platform, with intuitive reports and analysis assisted by artificial intelligence.

Key features of Supermetrics

• Integration with dozens of analytics tools and data sources: Supermetrics can integrate dozens of data sources so you can analyze your campaign and ad metrics without having to jump from platform to platform.
• Reports and templates: Supermetrics offers dashboards and report templates to process and present all the metrics and data you analyze in a user-friendly, simple, and understandable way.
• Access to MCP: this allows you to integrate AI into your Supermetrics account so that it analyzes the data for you, looking for patterns, metrics, and trends that you can work with in your PPC strategy.

Supermetrics

Type:

Tool

Language:

English

Tags:

Digital Marketing

37,00

€ / Month

Go to site

A good PPC strategy also depends on having the right tools, whether for creating and managing your ads, or for analyzing your campaign and its results.

In this list, you’ve already seen some of the best PPC tools you could use this year for your campaigns. Try them out, take advantage of them, and continue scaling your advertising strategy with their powerful features.