The 10 Best Local SEO Tools

What makes physical businesses more visible on Google isn’t luck, it’s the care they put into their local SEO. That’s why, if you have a physical business and want to attract more customers, you have to work on it. But you can’t do it alone, you need the best local SEO tools at hand, in this ranking we present our top 10 with some of the most powerful ones.

1. BrightLocal

BrightLocal is one of the best local SEO tools today (and it has remained so for many years). That’s why it’s no surprise that it’s one of the most widely used tools by local SEO agencies and industry specialists.

With BrightLocal you can track your business’s local rankings, get citations, audit your Google Business Profile, and even manage the reviews you receive.

It’s an all-in-one tool that covers all the needs you might have when doing local SEO.

Although it’s not free, for everything it includes the pricing is quite affordable. Plus, it also offers a 14-day free trial so you can see whether it’s a good fit for you or not.

Overall, it’s one of the strongest options for your business. But keep in mind that it only focuses on local SEO, if you’re looking for a tool that offers more, you’d have to go with other digital marketing tools (like Semrush, for example).

2. SE Ranking

SE Ranking is an SEO suite that lets you do everything from keyword research to competitor analysis. Since it covers all aspects of optimization, it obviously doesn’t leave out local SEO.

In this regard, it has a local marketing section where you can monitor your business’s local rankings, audit your Google Business Profile, and manage your business’s reputation.

It’s not the most versatile tool when it comes to local SEO, but the features it offers are very well executed. The price-quality ratio is also unbeatable, considering that for the same cost it gives you functions beyond local SEO.

3. GeoRanker

GeoRanker is an advanced local SEO tool that lets you track your rankings on multiple platforms (beyond Google Maps and Google) at the same time.

Its features include tracking your local rankings in more than 50 locations simultaneously, as well as monitoring your positions on mobile and even on platforms like YouTube or Baidu.

One of its strongest points for more technically inclined users is its API, which makes it easy to extract bulk data for more detailed SEO tracking and research.

It’s a very flexible tool that gives you access to a huge amount of data, but that also makes it somewhat more expensive than options like BrightLocal.

If you need to handle large volumes of data and want to manage them with your own applications or tools, GeoRanker provides what you need at reasonable prices.

4. Whitespark

Although it’s less well-known than other local SEO tools like BrightLocal or SE Ranking, Whitespark is a great option for working on your business’s local SEO.

Instead of a single software, Whitespark offers you different tools that you can pay for separately depending on what you need. Specifically, it has a tool to track your rankings, another to manage Google Business Profile listings, and one to monitor the mentions your listing receives.

All of them are optional, and you only pay for the one that’s truly useful to you, which is especially convenient if you don’t want to pay for unnecessary features.

Another Whitespark tool that deserves a mention is its automated review generation tool. Basically, it helps you get more reviews for your business. Something essential for improving your local search rankings.

5. Local Falcon

When it comes to features and usability, Local Falcon is one of the best local SEO tools out there. With it, you can track your local rankings for an unlimited number of locations and unlimited keywords. That alone already puts it ahead of almost any other option available today. But it doesn’t stop there.

Local Falcon offers dozens of additional features, from local keyword research sections and ranking trend reports to mention tracking in ChatGPT and even competitor analysis.

All of this comes at one of the lowest prices you’ll find for this type of tool. If you’re looking for a local SEO tool that doesn’t skimp on features and doesn’t impose usage limits, it’s impossible to go wrong with Local Falcon.

6. Localo

Localo is a local SEO tool with a strong reputation. You can use it to track your business’s local rankings, optimize your Google Business Profile listing, and even protect it from unauthorized changes.

It has two features that make it stand out in the industry: one that automatically creates posts for your Google Business Profile, and another that lets you turn your listing into a website.

On top of that, it also gives you the ability to audit your Google Business Profile to ensure it’s properly optimized.

Finally, it even includes a feature to track the local citations your business receives. Something essential if you’re actively working on building them.

Overall, it’s not just a solid option, but one of the best, and at a more than reasonable price.

7. Semrush

Semrush is a complete digital marketing suite with features dedicated to SEO, PPC, and several other areas of marketing. Despite its versatility, it focuses mainly on SEO, which means it doesn’t overlook local SEO.

With Semrush Local (that’s what this section of Semrush is called), you can optimize your Google Business Profile, track local citations, automatically reply to reviews with the help of AI, and analyze local competitors.

It’s a very comprehensive option that fits perfectly into an already feature-packed suite.

If you already have Semrush and want to manage everything from one place, it’s a very convenient choice.

However, keep in mind that the local SEO section of Semrush has a separate cost from the tool as a whole. So if you want to use it, you’ll have to pay extra.

8. Accuranker

Accuranker is an SEO rank tracker that lets you see how your site ranks for the keywords you’re interested in. Although it’s generally used to monitor your site’s positions on Google, it also allows you to track local rankings.

Since it’s a rank tracker, its monitoring is more advanced and granular, giving you more detailed data on how your business ranks locally.

9. Yext

Yext is a unique local SEO tool because it focuses mainly on ensuring that your business information is consistent across the internet (something crucial for your local rankings).

It also allows you to manage the reviews your business receives, monitor key metrics of your Google Business Profile listing, and audit it to detect errors that could harm it.

One of Yext’s most interesting features is its continuous, real-time auditing, since unlike other options, it constantly checks that your business information is consistent and aligned with local SEO best practices wherever it appears.

10. GMB Everywhere

GMB Everywhere is a local SEO extension that lets you quickly audit Google Business Profile listings right from Google Maps, analyze your competitors, simulate locations to see how your business ranks, and even audit the reviews it receives.

It’s a great option: free, versatile, and convenient. From this list, it’s practically the only one you can install and use alongside any of the others without spending money.

It will save you a lot of time and, on top of that, boost the results you get in Google Maps so you’ll have much more local SEO data to work with to grow your business.

Free Tools for Local SEO

1. Google Business Profile: the ultimate local SEO tool. Without it, your business risks almost all of its visibility on Google. It allows you to manage your business’s physical presence, boost it, receive and respond to reviews, publish content, and much more.
2. GMB Everywhere: one of the best SEO extensions for Chrome (and other browsers), dedicated exclusively to local SEO. It lets you audit your Google Business Profile listing as well as analyze your competitors.
3. Metricool: although it’s a tool for managing social media, its free plan also lets you manage and monitor key metrics of a Google Business Profile.
4. GMBSpy: a local SEO extension that lets you detect the categories used by the top-ranking competitor businesses in your area. Although it may seem like a minor detail, categories are a significant ranking factor in local SEO.

Paid Tools for Local SEO

1. Local Falcon: the most generous tool in terms of local SEO features and usage limits. Very versatile and accessible.
2. Localo: just like Local Falcon, it offers plenty of features and conveniences. It even lets you create your business website (almost automatically) from your Google Business Profile listing.
3. BrightLocal: una de las herramientas líderes de la industria del SEO local, características muy logradas y con un plan básico accesible.
4. SE Ranking: an SEO tool with a solid set of local SEO features at an unbeatable price-quality ratio.
5. Semrush: a digital marketing suite focused on SEO. It has its own local SEO section to help you work on your business’s presence, covering all the essentials of this area of optimization.

What is the best tool for local SEO?

The best local SEO tool is without a doubt Google Business Profile, since with it you can manage, improve, and boost your local rankings. It’s the only one that is practically indispensable for your business. That’s why the rest of the local SEO tools will always work alongside Google Business Profile.

To take it further and work on your local SEO in a more advanced way, that’s where the local SEO tools we’ve shown you in this top list make sense.

If you were having a hard time finding local SEO tools, now you know the best ones available today. This will make it much easier for you to pick one that makes sense for your business.

Take your time to choose the ideal one. After all, it will be invaluable whether you’re doing SEO for plumbers, restaurants or any other type of local SEO.