The 10 alternative tools to Ahrefs

When it comes to alternative tools to Ahrefs, there’s no shortage of options. You’ll find everything from very simple, low-cost tools to full suites that even top digital marketing agencies could work with. But which one is the best choice for you?

Let’s talk about alternatives to Ahrefs, the pros, the cons, the features, and the accessibility. That way, you can pinpoint exactly which tool suits you best.

1. SE Ranking

SE Ranking is the all-in-one SEO suite with the best price–quality ratio today. For a fraction of what Ahrefs costs, it gives you everything you need to do SEO:

1. Keyword research
2. Rank tracking for your keywords
3. Competitor analysis
4. Website audits
5. Backlink analysis
6. On-page SEO analysis

Unlike other tools, it keeps up with industry trends and changes, which makes it consistently useful.

It also offers extra features like local SEO, AI visibility tracking, content marketing tools, and even social media management.

All of this makes it one of the best alternatives to Ahrefs, and not just that, one of the best digital marketing tools overall.

SE Ranking

Type:

Tool

Language:

German, English, Spanish

Tags:

SEO, Link Building, Local SEO

65,00

€ / Month

Go to site

2. Semrush

Semrush is the closest direct competitor to Ahrefs in terms of features and scale. The difference is that it doesn’t focus solely on SEO, it also offers advanced tools to analyze and manage advertising strategies.

It includes all kinds of features:

1. Keyword research
2. Competitor analysis
3. Backlink analysis
4. Website audits
5. Brand visibility analysis
6. Rank tracking for your keywords

While Semrush is a great option, it’s just as expensive as Ahrefs, and in many cases, it can even exceed its pricing.

For that reason, it’s not the most convenient choice if you’re on a tight budget or if you only need to handle basic SEO and marketing tasks.

Semrush

Type:

Tool

Language:

English, Spanish, French

Tags:

SEO, Link Building, SEM

139,00

€ / Month

Go to site

3. Mangools

Mangools is a low-cost all-in-one SEO tool focused on delivering a smooth experience with features that are easy for non-SEO specialists to understand and use. It covers the essentials:

1. Keyword research
2. Rank tracking for your keywords
3. Website analysis
4. Backlink analysis
5. SERP analysis

It’s not the most advanced tool, nor is it ideal for professionals who need a wide range of features. But if you need something that covers the basics and lets you manage your strategy without a big budget, it can be a very good alternative to Ahrefs.

SEO Extension Mangools

Type:

Extension for Chrome

Language:

English

Tags:

SEO, Link Building

Free

Go to site

4. Moz

Moz is the SEO suite that predates almost all the others; they’re the creators of key industry metrics like DA and PA, and its features are very similar to those of Ahrefs:

1. Keyword research
2. Rank tracking for your keywords
3. Website audits
4. Brand authority analysis
5. Competitor analysis
6. Backlink analysis

Although it hasn’t evolved as much as SE Ranking, Semrush, or even Ahrefs itself, it’s still a solid option, and its lower cost makes it more accessible.

It covers all the essentials, and thanks to its long-standing reputation, its data tends to be more reliable and accurate, and its features are generally more refined than those of many other Ahrefs alternatives.

Moz

Type:

Tool

Language:

English

Tags:

SEO, Link Building

49,00

€ / Month

Go to site

5. Ubersuggest

Ubersuggest is the ideal alternative to Ahrefs if you’re looking for the lowest possible cost. Despite its pricing, it doesn’t fall behind when it comes to features. It offers:

1. Keyword research
2. Competitor analysis
3. Website audits
4. Organic rank tracking for your keywords
5. AI content generation
6. AI-powered keyword idea suggestions
7. Backlink analysis
8. Backlink opportunity finder

There are no cheaper alternatives to Ahrefs than Ubersuggest.

While none of its features are as in-depth as those of Ahrefs (or more complete alternatives like SE Ranking), it’s still quite solid considering it offers everything at very low prices.

Ubersuggest

Type:

Tool

Language:

English, Spanish, French

Tags:

SEO

20,00

€ / Month

Go to site

6. SpyFu

SpyFu is best known as a tool dedicated to analyzing advertising strategies. However, it also includes sections focused on organic search, covering the essentials you need to run SEO strategies:

1. Keyword research
2. Competitor analysis
3. Organic keyword rank tracking
4. Backlink analysis

It may be basic when it comes to SEO, but it’s functional, and it costs far less than what you’d spend on Ahrefs.

Plus, it gives you access to a well-developed set of features for analyzing strategies and competitors in paid channels.

SpyFu

Type:

Tool

Language:

English

Tags:

PPC, SEM

39,00

€ / Month

Go to site

7. Majestic

Majestic is one of the best link-building tools out there. It’s not an all-around alternative to Ahrefs, since it focuses exclusively on off-page SEO, but in that area, it’s unbeatable. It allows you to:

1. Backlink analysis
2. Domain authority analysis (using metrics like Trust Flow and Citation Flow)
3. Referring domain analysis
4. Competitor comparisons
5. Research of thematically related websites

If you do link building and you’re looking for an Ahrefs alternative specifically for that type of work, there’s no better option than Majestic.

It may not be the most innovative tool on the market or the most complete suite, but what it does, it does extremely well.

Majestic

Type:

Tool

Language:

English, Spanish, French

Tags:

Link Building

49,00

€ / Month

Go to site

8. Raven Tools

Raven Tools is an SEO suite that lets you do everything from keyword research to competitor analysis. With its features, you can handle every aspect of SEO without needing another similar tool. It includes:

1. Keyword research
2. Organic keyword rank tracking
3. Competitor analysis with data from Majestic and Moz
4. Backlink and referring domain analysis
5. Website audits
6. On-page SEO analysis

Overall, Raven Tools is one of the best alternatives to Ahrefs if you’re looking for a more affordable option with solid features.

It’s not the most comprehensive or the most up-to-date tool out there (SE Ranking is better for that), but it gets the job done.

Plus, it offers a very robust reporting section that helps you organize your data and visualize everything clearly, something that can work wonders when planning and monitoring your SEO strategy.

Raven Tools

Type:

Tool

Language:

English

Tags:

SEO, PPC

49,00

€ / Month

Go to site

9. SERPStat

For far less than what Ahrefs costs, SERPStat lets you perform the same tasks and cover almost any SEO activity without issues. It’s not the most robust tool, so it’s best suited if you plan to use it for more basic optimization tasks.

SERPStat allows you to:

1. Keyword research
2. Competitor analysis
3. Website audits
4. Organic and paid rank tracking
5. Backlink analysis

Overall, it’s a great alternative to Ahrefs, made even better by the fact that its usage limits are very generous.

Serpstat

Type:

Tool

Language:

English, Spanish

Tags:

SEO, Digital Marketing, SEM

69,00

€ / Month

Go to site

10. Sistrix

Although Semrush and Ahrefs are usually mentioned as the leading SEO tools in the industry, Sistrix also deserves its place as one of the best SEO suites available today. Its well-known Visibility Index is an extremely useful metric for understanding how any website is performing organically.

It includes all the sections you’d expect from a full SEO platform:

1. Backlink and referring domain analysis
2. Keyword research
3. Website audits
4. Organic rank tracking
5. Competitor analysis

Very few tools are more complete than Sistrix (probably only Ahrefs and Semrush), and that’s reflected in its price, which tends to be high for tighter budgets.

So while it’s a very solid alternative to Ahrefs that won’t leave you missing any features, you’ll need a good budget to work with it.

Sistrix

Type:

Tool

Language:

English, Spanish

Tags:

SEO

119,00

€ / Month

Go to site

Are there any free alternatives to Ahrefs?

There are no free alternatives to Ahrefs that offer all its features in a single tool. However, there are several free tools you can use together to replace specific sections of what Ahrefs provides.

Free tools that can work as alternatives

1. Google Keyword Planner: the go-to keyword research tool, and it’s completely free. Its data comes directly from Google, so it’s as reliable as it is accurate.
2. Google Search Console: a free option to track your website’s organic performance, see how your site ranks, and monitor all your keywords on Google.
3. Bing Webmaster Tools: similar to Google Search Console, but for Bing. With Bing Webmaster Tools, you can track organic visits, check how each page ranks, detect technical errors, and even do keyword research, all focused on Bing’s search engine.
4. Google Trends: the ideal tool for identifying trends and finding keywords that might be interesting for your business. Very useful for assessing your target audience’s interest around specific topics.
5. SEMScoop: a free keyword research tool that lets you search for keywords and provides data such as search volume, CPC, and keyword difficulty, all 100% free.
6. Screaming Frog: the perfect option for running in-depth SEO audits on any website. It has a free version that lets you analyze up to 500 URLs at no cost. Even if you were using Ahrefs, it would still be worth using Screaming Frog, since very few tools analyze websites as thoroughly as this one.

Expert tip

Whenever you choose an SEO tool, focus on what you truly need and what you can afford. There’s no point in paying for a tool with features you’ll never use.

Go for the option that fits your situation and allows you to do the right work to grow your business. That way, you’ll get the most value out of the tool you choose without wasting your time or your money.

Laura García

SEO and Link Building Campaign Manager

There are plenty of alternatives to Ahrefs, so many that the challenge isn’t finding them, but figuring out which one suits you best. With this post, you’ve now become familiar with the top Ahrefs alternatives, giving you a solid starting point to begin working on your SEO, gaining visibility on Google, and even positioning yourself in AI search.