Ranking of SEO agencies

What exactly does an SEO agency do?

Do you want to know what an SEO agency really does? Well, let us tell you: their job is to make sure your website shows up on Google when someone searches for what you offer. Basically, they help you get visibility without paying for ads. To do this, they analyze your site, fix technical issues, improve texts and content, choose the right keywords, and work so that other websites talk about yours. All with one clear goal: to move your site up in Google rankings and bring you more visits—the ones that really matter! It’s not about showing up just for the sake of it, but about attracting people who can actually turn into real customers.

How long does it take to see results from SEO work?

This is, without a doubt, one of the most common questions we tend to ask ourselves. But it’s also one of the hardest to answer. The truth is, SEO isn’t magic and it doesn’t deliver instant results. Unlike paid ads, you won’t see changes overnight.

In most cases, you start to notice some movement in rankings after about 3 months, although it depends a lot on the initial state of your website, the level of competition in your industry, and how much effort is put into the strategy. If everything goes well, between 6 and 12 months you should see clear improvements in traffic, keyword rankings, and—most importantly—business results.

That said, always remember: if someone promises you the #1 spot on Google in two weeks, be skeptical. SEO is more like a marathon than a sprint.

What real results can I expect after 3–6 months?

As we’ve mentioned, from around 3 months onward you can start noticing certain changes and improvements. One of them will be the ranking of some keywords, especially those with low or medium competition. On the other hand, you’ll also see an increase in organic traffic gradually and an improvement in the quality of that traffic. Finally, we can’t forget that you’ll notice the first conversions thanks to better-ranked content and optimized pages.

Do advertising agencies guarantee that I’ll be on the first page of Google?

Here we have another key and also delicate question. The reality is that no SEO agency should promise you the number one spot on Google. Why? Because the results depend on many factors. Some of them include your competition, the current state of your website, and your domain authority, among others.

What they can and should guarantee is professional work, a clear strategy, and measurable improvements in visibility, traffic, and rankings. If someone promises you a first-page spot in 30 days, be skeptical.

Is it better to work with an agency specialized only in SEO or with a 360º agency?

If what you’re looking for is to rank your website on Google and only that an SEO-focused agency can provide a much deeper service. They live and breathe SEO: they know what works, stay up to date with algorithm changes, and usually have technicians, copywriters, and analysts who are 100% focused on improving your organic visibility. In short, their work is all about SEO and nothing else.

Of course, if you’re building an online business from scratch or want to improve your digital presence more broadly, then a 360º agency might be a better fit. These types of agencies offer a wider perspective on digital marketing, although that sometimes means SEO is just one part of the mix, and not always their strongest point.

So, what should you do? If you know that SEO is your priority and you already have the visual and content side covered, go with a specialized agency. But if what you need is a team to guide you through the whole digital journey from strategy to execution—then don’t hesitate: a 360º agency can be a great co-pilot.

How much does it cost to hire an SEO agency?

We never get tired of saying it: when it comes to prices, the answer is always ‘it depends.’ Costs can vary greatly depending on your type of business, your goals, the size of your website, and above all, the level of customization in the service. To give you an idea, monthly fees usually range between $600 and $5,000 or more, depending on the scope. A local business that wants to improve its visibility in its city doesn’t need the same as an e-commerce site with hundreds of products competing nationwide. Keep in mind that some agencies offer fixed packages, while others work with tailor-made options that adjust as the strategy evolves.

Do they include link building? What type and how often?

Link building is still one of the key pieces of any SEO strategy that aims to rank well on Google. But not just any link or any method will do. In most SEO agencies, link building is included, although the way they handle it can vary a lot. Why? Because some offer it as part of a fixed monthly package, others charge separately for it, and some focus only on digital media.

The important thing here is to know what kind of links they acquire and how frequently they create them. It’s not the same to have a few powerful links from relevant, authoritative sites as it is to accumulate dozens of low-quality links that can end up doing more harm than good. Without a doubt, a good agency should explain where the links will come from, what control you’ll have over the anchor texts, and the sites where they’ll be published.

Most commonly, links are built gradually and naturally, following a schedule that adapts to your industry, your competition, and the authority your website already has.

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