Best Communication Agencies

When we need to outsource communication services through an agency or specialized company, we must be clear about the functions we want them to perform for our business.
The main function is to design the communication plans of a company, business, personal brand or specific product. In order to carry out this task, they must be clear about the channels in which the communication actions are going to be carried out.

Among these tasks they have to perform is the management of the visibility of the public image of the company. So they have to devise the image plan for the brand, how they want it to be perceived in the eyes of the consumer and how that perception will be communicated.

The knowledge of the different communication channels must be broad. They must choose between traditional media such as radio, television or digital media such as social networks, newspapers or blogs.

Content strategy, a very important function that allows your business to have its own voice, brand tone and slogan. In this way, communication is uniform, you know how to develop it and how to continue it so that it is perceived in a unique way.

As we can see, the functionalities are extensive. They depend on the stage of communication your business is in. If you already have your own voice and a strategy in place because you have a specialist on your team, you may just need someone to execute it. It is a matter of examining the options.

The correct answer is from 300 € to where your budget reaches. That is, it depends directly on the actions you want to carry out for your business.

In fact, there are companies that offer communication services in social networks for 100 €. Logically with tight budgets, although some objectives can be achieved, they are simple goals such as keeping the networks updated or making the creativities for your team to upload them.

An average budget of around €700 is more likely to achieve more ambitious goals. Thus, the communications agency will have a wider range to perform. Whether to buy publications in digital media or to develop a strategy oriented to more aspects of communication and not exclusively to social networks.

Finally, we must highlight the high-budget agencies, which we could call high-end. They are usually comprehensive communication agencies. They carry out 360 strategies that cover from the initial phases to a re-branding. Allowing businesses a continuity in the actions they carry out. These premium agencies aim to make their clients brands recognized nationally, internationally or both. Using all available communication channels. They are experts in the field and leave nothing to chance or chance, every action they take is measured. And they know how to surround themselves with companies and professionals that allow them to reach their goals in time, dates and achievements.

The issue of budgets is always controversial. Obviously, there are small companies that with recurring actions in digital media have enough visibility, since their goal is not to spend thousands of euros in advertising and prefer to have a more modest growth. On the contrary, making a larger investment in communication usually pays off relatively quickly. This is why medium to large companies spend well over the €2,000 barrier on communication.

Mainly, to measure communication results we have to set realistic objectives. In other words, the first step is to set real objectives in relation to the actions and the budget.

As we have mentioned before, premium level results cannot be expected with a limited budget and limited actions. But it doesn’t mean that you can’t achieve objectives with it. What is important is that the results of the actions that are contracted are optimal.

So, going back to the question, how to measure results? It is simple: Are the objectives set met within the established timeframe? If the answer is yes, we can start with the measurements.

Normally, it is crucial for a company to know the return on investment of any action they take. That is why we usually want an action to translate into results that are equal to sales. Agencies usually indicate when an action is to generate that impact, or to later carry out another action that triggers sales.

The type of measurements and metrics should be marked from the beginning by the agency. Therefore, our recommendation is that for each campaign to be launched, we should ask what the objective is, what we want to achieve, how it is going to be done and what is expected of it or how it is going to be measured. That way there will be no surprises.

As we have seen, the type of strategies that communication companies follow depends directly on the budget and objectives of the brand.
On the other hand, it is important that they know the sector (or make a good market study) to see which are the best strategies to follow. There is no magic formula to improve communication from one day to the next. So let’s take a look at the different points where these companies can help.

Digital marketing is usually one of the most powerful tools for customer acquisition. And we could summarize it as the promotion of services or products in digital media, either own or external.

Digital advertising, a type of marketing that serves to bombard the user directly to consume your product. For example, PPC campaigns or TV ads.

Brand positioning to attract the user with the reputation that precedes you. Presenting yourself to the consumer as a market leader, as well as your competitors, makes you more attractive for consumption. For that, you have to make your brand recognized.

Create a communication planning, that way you know how you are going to communicate to potential customers. In this task you have to detail the communication plans, campaigns, times, strategies and other series of planning required by your business in the communication aspect.

Finally, they will dedicate time to determine what type of business you have (B2B or B2C) in order to be clear about the most effective plan of action to achieve the goals set.

As you can see, the work of an agency of this type is extensive, varied but above all customized to the needs of each client. So it is usually a very viable option when you do not want to have a complete team taking care of this internally. In this way, by outsourcing the strategy it is easier to have control with specialists in charge.

Finally, let’s see what are the steps to follow if you want to hire an agency specialized in communication.

The first thing to be clear about is what we want to achieve with a communication agency. And as we mentioned before, being realistic about the budget we have in mind for the hiring.

On the other hand, we have to bear in mind that acquiring these services is not for a specific moment. It is assumed that what we need is a strategy that is prolonged in time so that it has a positive impact on the business.

The next thing we need to do is to start looking for agencies that fit what we need and that we believe will meet our objectives.
Then we will schedule a call with those that have passed our first filter and ask them for those details that we consider essential. Whether it is how they work or when we plan to start getting results.

Finally, our most sincere recommendation is that you choose the agency that speaks clearly, explains things as directly as possible and is clear about what it would do in your case. That way you will avoid problems in the future and you will know that you have a company on your side that will do everything possible for you to grow together.