The 15 best SEO analysis tools

You can’t have a good organic positioning strategy without analyzing your SEO from time to time. For this type of review, you’ll need the right tools. In this post, we’ll show you 15 of the best SEO analysis tools so you know exactly which ones to use.

1. Screaming Frog

Many consider Screaming Frog to be one of the best SEO analysis tools, and for very good reasons. It allows you to analyze all the technical aspects of your website, crawl your site as Google would, and examine hundreds of different elements at the same time. It has a free version that allows you to review websites with up to 500 URLs, which is more than enough for many projects.

What makes it stand out?

1. Its SEO analysis is unbeatable compared to almost any other tool.
2. It can simulate its analysis as if it were Google, giving you the ability to understand how Google crawls and understands your site.
3. It offers integrations with Google Analytics, Google Search Console, Majestic, and even LLMs (such as ChatGPT) that expand the information you can get when reviewing any site.

Screaming Frog

Type:

Tool

Language:

English

Tags:

SEO

245,00

€ / Year

Go to site

2. SE Ranking

SE Ranking is the all-in-one SEO tool with the best value for money on the market. It has sections dedicated to SEO analysis, such as the audit feature, which allows you to thoroughly review any website. It also helps you find out which keywords and content a site ranks for, its traffic, link profile, and much more.

What makes it stand out?

1. It offers unbeatable value for money for a tool of its caliber.
2. It performs comprehensive and easy-to-understand audits, and unlike options such as Screaming Frog, its reports are also more visually appealing.
3. The information on rankings and organic traffic is very reliable, as is what it shows you about link profiles, backlinks, referring domains, and keywords.

SE Ranking

Type:

Tool

Language:

German, English, Spanish

Tags:

SEO, Link Building, Local SEO

65,00

€ / Month

Go to site

3. Ahrefs

Ahrefs is one of the best SEO tools in every way. The SEO analyses it allows you to perform are, of course, second to none. With Ahrefs, you can review everything from your website’s organic performance to its technical SEO. In addition, its link building database is one of the largest, allowing you to review a website’s authority in great detail.

What makes it stand out?

1. Its link building analysis section is one of the most comprehensive and accurate on the market.
2. It allows you to perform exhaustive audits of the on-page, off-page, and technical SEO of any website.
3. It has features for monitoring changes to your website, so you’ll always know what changes are being made to your site.

Ahrefs

Type:

Tool

Language:

English, Spanish

Tags:

SEO, Link Building, Local SEO

129,00

€ / Month

Go to site

4. Semrush

Along with Ahrefs, Semrush is one of the most widely used SEO suites worldwide. It is a tool that allows you to review your website’s SEO, but also enables you to perform SEM analysis and research (it is considered one of the best SEM tools for a reason). Its organic analyses are quite detailed and its keyword data is considerable.

What makes it stand out?

1. Its SEO analysis is user-friendly, so you can easily understand it even if you don’t have much experience with SEO.
2. It has a lot of organic data (especially around keywords), so it will usually give you enough information.
3. Its SEO audits can even review JavaScript rendering (which is crucial for certain types of websites).

Semrush

Type:

Tool

Language:

English, Spanish, French

Tags:

SEO, Link Building, SEM

139,00

€ / Month

Go to site

5. Google Search Console

Google Search Console is another essential tool for SEO analysis. It monitors your website’s organic performance, allowing you to assess the keywords you rank for, the clicks you get, and the content that is driving traffic to your site at any given time. In addition, it also has sections that track technical issues and other incidents that you may need to correct to keep your SEO in good shape.

What makes it stand out?

1. The tool is unbeatable in terms of reliability. Its data comes from Google itself, so it gives you accurate information to understand how your website’s SEO strategy is progressing.
2. It has no limits on its tracking. It will analyze your entire website and show you the details you may need to correct.
3. It allows you to boost your site’s indexing, upload sitemaps, and generally help Google find your website better.
4. Its integration with Google Analytics 4 gives you the option to merge your data for an even more complete picture of your website’s performance and the results of your SEO strategy.

Google Search Console

Type:

Tool

Language:

English, Spanish

Tags:

SEO, WPO, Local SEO

Free

Go to site

6. Bing Webmaster Tools

Bing Webmaster Tools is the alternative to Google Search Console, but dedicated to the Bing search engine. In many ways, it is an even more robust option because, in addition to crawling your website, monitoring its organic performance (on Bing), and performing continuous SEO analysis, you can use it to search for keywords.

What makes it stand out?

1. Its SEO review is more comprehensive than Google Search Console’s, and you can perform as many reviews as you want on all the websites you have integrated into the tool.
2. The analysis interval is wide, allowing you to evaluate how any of your projects are performing for a period of up to 24 months.
3. Its Site Explorer allows you to analyze your websites as a whole and understand at a glance which content performs best and how many urgent errors you should fix.

Expert tip

Although Google Search Console is one of the favorite options of most SEO specialists around the world, Bing Webmaster Tools is not far behind in terms of functionality.

Remember, apart from being one of the most important search engines in the world (after Google, of course), it is also the search engine used by ChatGPT, so taking care of your presence on Bing can help you rank in AI.

Rubén Vázquez

CEO de Linkatomic

7. Sitechecker

Few tools focus as much on SEO analysis as Sitechecker. In fact, in this regard, Sitechecker is in a league of its own. Unlike options such as Screaming Frog, Sitechecker reviews the technical aspects of your website in detail, but also everything related to its organic performance (helping you track your positioning in real time and even your visibility in AI).

What makes it stand out?

1. Its integration with Google Analytics and Google Search Console is one of the most powerful available. It amplifies the usefulness of both tools and brings all the data together on a single platform. What’s more, it even allows you to get more data than you would if you used Search Console or Analytics on their own.
2. Sitechecker’s technical analysis is industry-leading, surpassed only by Screaming Frog (although with Sitechecker you have the advantage that it is an online tool and offers organic performance data).
3. Its content change tracking feature is extremely useful, allowing you to verify that your most important pages are not undergoing changes that could jeopardize their performance.

Sitechecker

Type:

Tool

Language:

English

Tags:

SEO, Artificial Intelligence

89,00

€ / Month

Go to site

8. Google Analytics

This is not only one of the best SEO analysis tools, it is one of the best digital marketing tools. If you are interested in understanding how SEO fits into the overall picture of your business, Google Analytics is the option you need. You can use it to monitor and evaluate your website’s traffic channels, the content that drives it, and user interaction within your site.

What makes it stand out?

1. Real-time monitoring of all visits to your website is extremely accurate.
2. It integrates seamlessly with the rest of the Google ecosystem tools you might need to boost your business: Google Search Console, Gmail, Looker Studio, and (very importantly) Google Ads.
3. It is the most accessible option of all the analytics tools available today. No other tool offers so much with so few requirements.

Google Analytics

Type:

Tool

Language:

English, Spanish

Tags:

SEO, Digital Marketing, SEM

Free

Go to site

9. Google Trends

It’s not all about tracking metrics for your site; sometimes you need to understand market trends in order to adapt your strategy, which is where tools like Google Trends come in handy. With Google Trends, you can examine search trends, topics that are gaining traction, and the queries that drive the most traffic worldwide. All of this gives you more than enough to evaluate how your SEO strategy fits in and whether or not it is well-targeted.

What makes it stand out?

1. Its search trend analysis is the most comprehensive available (mainly because it is powered by Google’s own database).
2. The analysis interval allows you to review data from 2004 onwards (21 years of information to properly organize your strategy).
3. With its Related Queries section, you can review what people are searching for, which will help you steer your content strategy in the right direction.

10. Majestic

Majestic deserves its place as one of the best SEO analysis tools. It focuses solely on off-page SEO, so you can use it to review your website’s authority, the backlinks it has earned, and the referring domains that point to your site. Its data is incredibly accurate, so much so that many platforms use its metrics (Trust Flow and Citation Flow) to detail a website’s authority.

What makes it stand out?

1. It has one of the largest link building databases on the market.
2. Its authority metrics are less manipulable and more rigorous than those of other off-page SEO tools.
3. Analyzing everything related to link building will give you dozens of invaluable data points to monitor how a site is doing in terms of authority and online presence (something key in the age of AI).

Majestic

Type:

Tool

Language:

English, Spanish, French

Tags:

Link Building

49,00

€ / Month

Go to site

11. SEOQuake

SEOQuake is an SEO extension developed by the same team behind Semrush. By installing it in your browser, you can review aspects of on-page, technical, and off-page SEO for any site you visit or find on Google’s results page (and it’s all free).

What makes it stand out?

1. Its SERP Overlay feature is one of the most useful you’ll find, showing you authority and organic traffic data directly on Google’s results page.
2. SEOquake’s on-page SEO analysis is in-depth, and despite being a free tool, it gives you almost everything you need to verify that content is well crafted.
3. SEOquake Logo

SEOquake

Type:

Extension for Chrome

Language:

English

Tags:

SEO

Free

Go to site

12. Detailed SEO Extension

Detailed SEO Extension is by far one of the best free SEO extensions available today. You can use it to analyze the metadata of any page you visit at a glance, from meta titles to canonicals and hreflang. It examines almost every key aspect of on-page SEO to verify a page’s optimization level and detect possible errors.

What makes it stand out?

1. Its SEO analysis is as fast as it is comprehensive, leaving nothing to be desired.
2. Not only does it examine on-page SEO, it also checks aspects of international SEO.
3. It includes quick links to dozens of useful tools to delve deeper into the audits you perform.

Detailed SEO Extension

Type:

Extension for Chrome

Language:

English

Tags:

SEO

Free

Go to site

13. Microsoft Clarity

It’s not a tool designed solely for SEO, but it sure comes in handy if you want to keep your strategy on track. With Microsoft Clarity, you can monitor your website’s visits and interactions, but at a more granular and specific level than options such as Google Analytics. Clarity creates heat maps and tracks the movements of users who visit your website, so you know exactly what they’re doing on your site.

What makes it stand out?

1. Microsoft Clarity’s heat maps and interaction tracking are unbeatable (comparable only to those of expensive tools such as Hotjar).
2. Anonymized session recording gives you a clear idea of what your visitors are stopping at, the errors they encounter, the buttons they click on, and more, ideal for fine-tuning your pages and optimizing conversions.
3. Each section has AI-assisted summaries that help you interpret what the metrics are reflecting.

Microsoft Clarity

Type:

Tool

Language:

German, English, Spanish, Italian, Portuguese

Tags:

Digital Marketing

Free

Go to site

14. Ubersuggest

When talking about the best SEO analysis tools, we cannot fail to mention Ubersuggest, which is also one of the cheapest SEO tools. You can use it to perform SEO audits which, although not as detailed as those of Screaming Frog, cover the essentials to get your website up and running and growing.

What makes it stand out?

1. Its price is one of the lowest on the market, which alone makes it one of the ideal options for many small businesses.
2. The audit functionality is quite polished. While it is not the most in-depth or comprehensive, it covers all the essentials in terms of on-page, off-page, and technical SEO.
3. As an all-in-one tool, it allows you to analyze both specific aspects of your website and more general facets of its performance and positioning.

Ubersuggest

Type:

Tool

Language:

English, Spanish, French

Tags:

SEO

20,00

€ / Month

Go to site

15. SEOptimer

SEOptimer is a tool specializing in SEO audits. Its analyses are thorough and granular, but also visually appealing and user-friendly, making them perfect for those who are not SEO specialists. SEOptimer’s audits also consider not only technical and optimization aspects, but also performance metrics, organic clicks, online presence, authority, and more.

What makes it stand out?

1. SEOptimer’s reports are extremely detailed, but they are still understandable, even for people with no experience in organic positioning.
2. A single analysis takes into account all the main facets of the site’s SEO (on-page, off-page, and technical), which is very different from most SEO analysis tools.

SEOptimer

Type:

Tool

Language:

English, Spanish, French, Italian

Tags:

SEO

29,00

€ / Month

Go to site

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SEO analysis is one of the pillars of a healthy positioning strategy.

Ultimately, you should not only be interested in proposing improvements and future actions, but you also need to ensure that your entire strategy remains in good condition.

And now that you know 15 of the best SEO analysis tools, you can start examining your website to make sure it is ready to continue climbing organically.