If you do SEO, boosting your website’s domain authority should be one of your top priorities. It’s one of the most important ranking factors, and has been since the early days of Google, so it deserves your full attention.
Today, it’s even more significant because it affects your chances of being referenced by ChatGPT, Perplexity, or Gemini.
Your site’s authority is therefore not something to take lightly. To help you improve it and make the most of it, this post shows 5 ways to increase your domain authority.
If you want to boost your domain authority, focus on acquiring backlinks through off-page SEO strategies such as link-building campaigns, guest posting, and purchasing sponsored posts. It’s also highly recommended to create high-quality content that other websites naturally want to link to.
1. Get high-quality backlinks for your website
To acquire high-quality backlinks, you can purchase sponsored posts through link-building platforms like Linkatomic. In these sponsored posts, you can agree on the number of backlinks you’ll receive, where they’ll point, which anchor texts to use, and other specific details.
The major advantage of using a link-building platform is that you don’t have to wait months or even years for backlinks to arrive naturally. Another benefit is that you can fully control the type of backlinks you get and all their characteristics.
Additionally, unlike organically acquired links, backlinks generated through link-building platforms won’t disappear without warning.
However, be careful, not every link will help. Backlinks that truly boost your website’s authority must be high-quality.
For a backlink to be considered high-quality, it should come from websites with:
- Strong authority
- Sufficient traffic
- No penalties
- Topical relevance
With Linkatomic, you can check the main link-building metrics of the sites offering sponsored posts. This way, you’ll know that you’re investing in a platform that will truly boost your site’s authority and improve its rankings.
2. Get mentions of your brand or business on other sites
While backlinks are essential for improving your site’s domain authority, brand mentions also play an important role, especially now, as they help make your website more visible in ChatGPT, Perplexity, or Gemini.
Expert Tip
Brand mentions are your secret weapon for getting AI to talk about your website. AI systems take note every time your site or business is mentioned, not just when it receives backlinks.
Use brand mentions alongside backlinks, and you’ll see your visibility in ChatGPT and similar LLMs improve.
As with backlinks, make sure brand mentions come from relevant content, high-authority websites, sites with a positive traffic trend, and a healthy balance of inbound and outbound links.
Laura García
Gestora de campañas de SEO y Link BuildingThe good news is that when you do link building to generate backlinks to your site, you can also gain more brand mentions, for example, by asking the websites where you publish sponsored posts to reference your brand or business name directly.
The key here is to make sure those mentions are relevant and come from sites that Google and other search engines can easily detect.
Beyond that, you can also share your content on platforms like Medium or Quora, which, thanks to their strong authority and visibility, tend to attract attention from both Google and AI systems.
The more you associate your brand and business with the topics you want to rank for, the better.
Every time someone on social media platforms like Instagram, X (formerly Twitter), or LinkedIn mentions your website or links to one of its pages, they’re creating what’s known as social signals.
Social signals can range from simple mentions of your brand or business to actual incoming links.
Although these links generally don’t increase your site’s authority directly (since they usually include attributes that prevent it), they do help boost your site’s visibility and topical relevance, indirectly contributing to your authority over time.
With the rise of ChatGPT and AI-powered search results (like Google’s AIO), social signals have become even more valuable. AI models take into account what’s being said about a brand, and the topics and keywords it’s associated with, to decide whether or not to feature it in their responses.
Links are what distribute authority across the internet.
So every time your website receives a backlink from another site, your overall authority increases slightly.
Internal links work the same way, they distribute your website’s authority across your own pages.
For example, if you link from a blog post to your contact page, a portion of that post’s authority is passed to the page it links to.
That’s why a well-structured internal linking strategy can do wonders for your site’s authority. While it won’t increase your domain authority directly, it can make certain pages on your site more authoritative by channeling internal links toward them.
To make the most of internal linking: add more internal links to your most important pages, the ones you want to rank higher, that bring significant traffic, or that retain visitors longer.
Doing this will strengthen their authority and give them a better chance of ranking higher on Google.
And as those pages climb the rankings, they’ll likely attract natural backlinks, which will increase their authority, and your site’s overall authority, even further.
In this way, you’ll be enhancing and redistributing your site’s authority strategically, focusing on the content that truly makes an impact.
5. Make sure no backlinks point to pages on your site that no longer exist
It’s normal that, over time, you’ll need to delete certain pages from your website, maybe because they’ve lost relevance, are no longer needed, or because you’ve restructured your content.
In such cases, make sure you’re not deleting a page that already has valuable backlinks.
After all, earning backlinks takes effort and investment, you don’t want to waste them or lose the domain authority they bring.
Before removing any content from your website, check whether it has backlinks (and how valuable they are).
You can do this for free using Google Search Console, under the Links section.
If a page you want to delete has several backlinks, consider redirecting it to another relevant page on your website instead.
However, this redirection only makes sense if the new page covers a similar topic. If it’s completely unrelated, the redirect won’t provide any benefit.
As always, focus on relevance and on giving both users and Google what they expect.
So, don’t delete your pages without first verifying whether they receive backlinks, you’d be throwing away valuable link equity.
If you do need to delete them and they have backlinks, try to set up a 301 redirect, but only if you have a piece of content that’s genuinely related.
Many websites skip this step (and ignore other meaningful metrics), and as a result, they end up losing valuable backlinks and hurting their overall authority in the process.
To sum it up
If you want to increase your website’s domain authority:
- Invest in sponsored posts to generate backlinks for your site. You can do this easily through link building platforms like Linkatomic, which make the whole process much simpler.
- Get mentions of your brand or business on other websites, forums, Medium, or Quora are great places to start. Each mention adds to your site’s relevance and indirectly strengthens its authority. You can also cover this by investing in link building.
- Pay attention to the social signals your brand generates. Having an active presence on networks like Instagram or LinkedIn can indirectly influence how Google interprets your site and how relevant it considers it for ranking.
- Use internal linking to distribute your site’s authority, especially toward the pages you want to rank higher and that can attract more visitors or potential clients.
- Avoid deleting any page that has valuable backlinks. If you must remove it, redirect it to a similar piece of content on your site (as long as it’s relevant). This way, you won’t lose any of that hard-earned backlink equity.
Increasing your domain authority to help your site appear higher on Google doesn’t have to be hard.
At Linkatomic, you’ll find quality websites where you can secure the backlinks your site needs to rank higher.
Visit today and check out Linkatomic’s complete guide to learn how to make the most of all the tools we offer to help your website reach its full potential.
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