The 10 best off-page SEO tools

Off-page SEO is becoming more and more essential, not just for better rankings, but also to help AI bring visibility to your business. But if you’re going to focus on this side of SEO and want to do it right, you’ll need a couple of off-page SEO tools. In this post, we’ve rounded up today’s 10 best options.

What are the best off-page SEO tools to work with?

We begin our list of essential tools you should know in order to analyze, research, and improve the off-page positioning of your business. Let’s get started!

Ahrefs

You can’t develop a link building strategy blindly, you need data, and that’s exactly where Ahrefs has you covered.

With Ahrefs, you can analyze any site’s link profile, its backlinks, authority, and much more.

It’s one of the most complete SEO tools in this regard, and for many industry experts, it’s the best off-page SEO tool of all.

Just with the data provided in sections like Site Explorer, you can quickly get a full view of all the link building metrics you need from a website.

And if you want to review the off-page SEO of multiple websites at the same time, there’s the Batch Analysis feature.

Its power and versatility in evaluating any website and extracting key data make Ahrefs one of the best off-page SEO tools out there.

LinkAffinity

Link Affinity is an off-page SEO tool fully focused on link building through public relations.

For this type of strategy, instead of buying sponsored posts or investing in traditional link building, you reach out to other websites so they link to you naturally.

But they don’t just link to you randomly, Link Affinity finds precisely the websites that will want to link to you.

After that, the tool itself manages the communications with those sites until you secure the backlinks.

It’s a powerful type of link building, but one that’s hard to manage and scale. Fortunately, Link Affinity makes it simple.

Linkatomic

Linkatomic is a platform where you can get sponsored posts and backlinks on more than 20,000 websites worldwide.

If you’ve ever tried to secure links on your own, you know it can be incredibly difficult.

From reaching out to websites, asking if they’d be willing to link to you, and getting them to actually do it, it all takes time, focus, and money.

That’s exactly what Linkatomic takes care of.

It simplifies one of the most complicated and critical tasks in off-page SEO: finding sites to link to you and securing those links afterward.

With Linkatomic, the process is as simple as signing up, browsing the sites where you want your links, and requesting them.

They handle the rest.

If you’re considering running a link building campaign, Linkatomic ensures it’s scalable and delivers results.

For larger projects, where you can’t dedicate as much time and attention to link building, tools like Linkatomic can save your off-page SEO efforts.

Semrush

Semrush is another SEO tool with dedicated sections for off-page SEO that help you review key metrics and data for this side of optimization.

Its Domain Overview section, for example, provides a general analysis of any site and shows you data such as backlinks and referring domains.

On top of that, it also indicates the authority of the site you’re analyzing (using its own metric called Authority Score).

While these sections give you general overviews, Semrush also offers tools that dive deeper into off-page SEO.

With the Backlink Analytics and Backlink Audit sections, you can examine a site’s inbound links in detail and spot potentially harmful ones.

It even includes a Backlink Gap feature, which lets you compare your link profile with that of your competitors. This way, you’ll know how strong your off-page SEO is compared to other websites.

So with Semrush, you won’t run out of options to analyze data and build a solid off-page SEO strategy.

SE Ranking

SE Ranking is one of the SEO tools with the best price-to-value ratio. With it, you can do practically everything you would with Ahrefs or Semrush, but at a fraction of the cost.

And although it’s much more affordable, it doesn’t fall short in functionality.

With SE Ranking, you can also perform all the analyses you’d need for off-page SEO.

The Backlink Checker, one of its off-page features, lets you view a website’s inbound links. With it, you can analyze both your own site and a competitor’s.

Another powerful feature is Backlink Gap, which, just like Semrush’s, allows you to compare your link profile against other websites. This helps you understand how strong your site is, which links could benefit it (that your competitors already have), and which pages they should point to.

Finally, and by far one of the most useful features, you can monitor the backlinks you receive.

This way, you’ll know if they remain active and get notified if you lose any.

SEOQuake

SEOquake is a free SEO extension for Chrome (and other browsers) that gives you off-page SEO data without leaving Google.

Simply by installing SEOquake and registering, you’ll see it adds data under Google search results and in a small top bar when you visit a website. It shows you the site’s authority, the number of backlinks, and referring domains.

In that sense, it can be very useful for quick searches and analyses of any website.

Beyond off-page SEO data, SEOquake also shows you other on-page and technical SEO metrics.

So it’s a very complete tool, and on top of that, free and convenient.

Brand24

Brand24 is a tool that monitors your business’s brand mentions across the internet. It tracks social media, websites, forums, and other places where your business might be mentioned.

Although it doesn’t directly monitor the backlinks you acquire or assist with other off-page SEO tasks, its mention tracking is highly useful.

Unlike other tools on this list, Brand24 is mainly designed to track your website’s visibility across the web.

Indirectly, if you discover (through Brand24) that other sites are mentioning yours, you could reach out to request backlinks, giving you a good chance of securing them.

BuzzSumo

BuzzSumo is a digital marketing suite that monitors your brand mentions, tracks your site’s reach, and also helps you find media outlets and influencers relevant to your business.

It doesn’t focus directly on off-page SEO, but it can definitely support your efforts there.

It’s a versatile tool that allows you to boost your website’s visibility through public relations.

In addition, it helps you understand what types of content and websites gain the most visibility.

This insight lets you design your own content with better chances of naturally earning backlinks.

With everything it offers, BuzzSumo is a tool that, if you know how to use it, can significantly strengthen your off-page SEO strategy.

Majestic

Majestic is the gold standard when it comes to off-page SEO analysis.

This tool is 100% focused on providing off-page SEO and link building data.

With Majestic, you can check a website’s authority (measured through Trust Flow), review its link profile, attributes, anchor texts, and more.

You can also compare the link profiles of different websites with very detailed data.

It even helps you identify sites that could be related to yours based on the links they receive and their positioning.

It provides a wealth of information.

That’s why, for detailed analyses and in-depth reviews of any project’s off-page SEO, Majestic is often unbeatable.

Google Search Console

Google Search Console is the go-to tool for many webmasters and SEO specialists.

It lets you track the visits your website receives from Google, monitor your pages, and see which keywords they rank for.

Beyond that, it has sections where you can control the indexing of your pages.

It even allows you to check how well your site performs with Core Web Vitals.

However, it also includes a section called Links, dedicated to off-page SEO.

There, you can see the main backlinks you’re getting, where they come from, and which of your pages are most linked.

You can also view the anchor texts used most often, as well as the sites that link to you the most.

It’s not a massive amount of data, but it’s free and comes straight from Google, so it’s definitely worth a look.

How to Use These Off-Page SEO Tools

Not all of these off-page SEO tools will let you do the same things, you need to use them in a complementary way. Here’s how you can apply them:

1. For analysis and research: Semrush, Ahrefs, SE Ranking, Majestic, and SEOquake are ideal tools. They give you the data you need to properly define your off-page SEO strategy.
2. For acquiring links: you can use tools like Linkatomic (if you’re interested in easily securing paid links) and Link Affinity (to generate links through public relations).
3. For monitoring: finally, to ensure your links remain active, you can use SE Ranking. To track your off-page SEO progress for free, there’s Google Search Console. And to monitor your visibility, tools like BuzzSumo and Brand24 come in handy.

As you can see, it’s all about using the right tool for the job.

And with off-page SEO, choosing the right tools really pays off.

Ready to boost your authority?

Looking to increase your website’s authority so it ranks higher and brings in more traffic? With Linkatomic, you can easily do it by getting links on more than 20,000 websites worldwide.

If you want to learn how to do link building with Linkatomic, check out our guide and start strengthening your website today.