When it comes to SEO or running an online business, there are always a few questions on your mind, like what your competitors are up to, how much traffic they’re getting, and which keywords they’re ranking for.

Until recently, obtaining that information was nearly impossible without direct access to the target site. But today, thanks to tools like Website Traffic Checker, you can analyze the organic (and paid) performance of virtually any domain.

With a solution like this, you can not only see the monthly organic traffic a site receives, but also discover which countries send the most visits, analyze exactly which keywords are driving that traffic, and even identify its direct competitors in both SEO and Google Ads. All in a few clicks, even if you’re not an expert!

The first metric Website Traffic Checker provides is the monthly organic traffic volume segmented by country. With this data you can:

• See how many monthly visits the site gets from Google (organic traffic).
• View the historical traffic trend month by month using charts, helping you spot growth patterns or declines.
• Filter by country to analyze the site’s performance in specific markets.

For example, if you analyze a site targeting Spain, you can see how many organic visits it receives each month from Google Spain alone and how its visibility has changed over time.

Another key metric you can check is the monetary value of organic traffic if it were acquired through Google Ads campaigns.

This metric estimates how much it would cost to generate that same volume of visits via paid advertising. Thanks to this calculation, you can roughly assess:

• The SEO strength of a domain.
• The savings in ad spend that organic ranking provides.
• The ROI of your content or SEO strategy.

Although backlink analysis is handled by another dedicated tool (Backlink Checker), both tools are complementary and therefore essential.

While Website Traffic Checker provides traffic and keyword data, Backlink Checker analyzes:

• The backlinks.
• The domain authority profile.
• The main link sources.

Using both tools together gives you a comprehensive SEO analysis of any website’s traffic, rankings, competition, and authority.

One of the most powerful features you’ll find in Website Traffic Checker is the detailed analysis of the keywords driving organic traffic to the site.

This section doesn’t just list basic keywords, it offers a full breakdown of each term, perfect for assessing current rankings and uncovering new growth opportunities.

For each ranked keyword, you can view:

• Current Google position: shows where the page ranks for each keyword, helping you identify your strongest terms and those with room to improve.
• Traffic share: indicates what percentage of the site’s total organic traffic comes from that specific keyword, so you can pinpoint the true traffic drivers.
• Keyword difficulty: reflects how competitive it is to rank for that term, with higher difficulty requiring more effort to outrank competitors.
• Monthly search volume: shows how many times users search for the keyword each month, helping you prioritize high-potential terms.
• CPC (Cost Per Click): estimates the average cost to bid on that keyword in Google Ads, revealing its commercial value since high-CPC terms often signal strong purchase intent.

In the organic competitors section, the tool detects which other domains are ranking for the same keywords and related terms within the same niche. From this you’ll get:

• List of competitor domains: with estimated traffic data, number of ranked keywords, and overall visibility.
• Keyword overlap: shows how many keywords the analyzed domain shares with each competitor.
• Direct comparison: lets you easily see where your site ranks versus its rivals for each shared keyword.

Once you have this information, it’s incredibly useful for:

• Discovering new competitors you might not have identified manually.
• Seeing which pages or content formats perform best in your industry.
• Drawing inspiration from the content strategy, site structure, formats, or information published by niche leaders.
• Exploring potential collaboration, backlink, or benchmarking opportunities.

In addition to organic rankings, Website Traffic Checker includes a dedicated section for paid competitors, advertisers bidding on the same sector relevant keywords in Google Ads. This lets you:

• View a list of active advertisers.
• See keyword presence: which terms they’re bidding on and their ad positions.
• Estimate ad spend (when data is available).
• Compare SEM strategies: whether they focus on transactional terms, branded keywords, long tail, etc.

With all this information, you can:

• Evaluate competitors’ ad campaigns across the market.
• Identify untapped opportunities between SEO and SEM.
• Develop defensive or conquest strategies in the same ad spaces.