Nowadays, working on a website is essential to gain an audience of your own, as clients are unlikely to queue up to seek legal advice, being something left behind since the internet started to improve people’s wellbeing and convenience.
For this reason, SEO for lawyers can be an excellent option: having a properly worked website, which will allow you to meet many people, getting contacts and potential clients, as a consequence, sounds good? Sounds perfect for you.
Read on!
SEO for lawyers, what is it?
SEO positioning consists of a set of techniques capable of boosting the order of appearances of several websites in search engines, as well as in Google, being the main one. Likewise, if a person searches in Google for “lawyers in Madrid” the results will be launched in an order of web pages.
The first sites are the most visited, obviously, being the ones with the best SEO. In other words, the other searches can become totally invisible.
However, SEO for lawyers consists of giving visibility to the website created, offering services, information about law firms, blog about specialized information, even access to an e-mail request for advice or employment. To do this, you must implement strategies that will make this process simple.
It is important to note that with professional help it can be much easier, also, you must be patient because it is a slow process, so start now.
Advantages of SEO for a lawyer
Improving the visibility of your website thanks to the strategies provided is perfect, but why is SEO for lawyers important? What are the advantages of working on positioning? We will explain below:
- New clients: we know that this will be an expectation that you will have in mind, since, if you have new clients, you will obtain good stability. The truth is that, by implementing SEO for lawyers, you will see how potential clients will find you and will increase exponentially. By increasing your positioning, your contact will be seen faster.
- Direct contact: since we mentioned contact, we can mention that, by having information about your firm or services on the Internet, interested users will have direct contact with you. You should not only add your contact number or email, you can provide quick appointments or forms.
- Position yourself professionally: by being one of the first lawyers positioned in the search engine, you can be considered as one of the best professionals or one of the most sought after. It is also possible to create a space where you can highlight your score as a professional or make your services better known as a professional.
- The world will know you and you have to make a good impression: creating a website without flaws or inconveniences will be ideal for the whole internet to know you in an orderly manner and with greater confidence. Let’s remember that, by appearing in digital newspapers and maintaining a good impression, it indicates your level of professionalism to many people.
5 tips for SEO positioning of lawyers
Now, you know the advantages of SEO for lawyers and you are wondering “how to make my website visible to get all these benefits?” We will give you some valuable tips for the positioning of your website, below:
User experience
Nowadays, we are all able to open the search engine and ask a question, search for a food recipe, a funny video, fashion advice, interior designers, doctors and even legal advice. Millions of users search Google for solutions, which you can interpret with your services.
You should get a professional SEO agency to make this work more enjoyable, this way, you will have a good SEO strategy to start the optimization work with design, keywords and more, to have appreciable results.
It is important that the user feels at ease and it is much easier to use the website, try to put yourself in the client’s shoes: would you trust a firm that has a disastrous website where there is no quality information or a professional design? We are sure you wouldn’t, so consider it.
Google My Business
You should set up your office on Google My Business, as it is possible to bring the business to a good position in Google search results. Not only will you be able to position your website thanks to this platform, you can also have a great impact on positive customer reviews, link your website for greater reach, facilitate your location and much more.
You will have in a single platform the opportunity to manage your service schedules, office location, photos, videos, customer comments and a description for the call to action.
Quality content and keyword usage
When you have your own website you must create quality content so that users find you making a query about “how to start the divorce process” or for your services “lawyers in Boston”. Now, this content must not only be of quality, it must also have keywords, also known as keywords.
The keywords will make your content to be positioned, moreover, it will be useful for the users. It is important to keep this in mind.
Advantages of your services
Something that customers love is the convenience and all the benefits they get when hiring a service, for that reason, you must have the attention of your audience with the advantages of your services, so when they need you, they will not hesitate to contact you.
Having a blog is a great idea to offer this type of information, besides, it is ideal for positioning and reaching more customers.
Strategy and appropriate technical improvements
Not only do you need to have a good strategy on how to get mentions and links in the press, you also need to know the technical specifications that you will have to pay attention to. Some of the technical improvements you can make are the following:
- Few people stay in unprotected locations, so make sure you have an SSL certificate.
- Page loading speed is crucial, as a web page is not expected to load in 5 minutes, at least 3 or 10 seconds.
- You must adapt your website to different devices, such as mobiles, laptops, tablets and computers, so they can contact you from the most comfortable way.
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