Guest Blogging or Guest Posting is a resource used in the creation of blog-oriented content. It consists of writing articles in another blog, as a guest author. This collaboration is being seen more and more in Spanish-speaking blogs, since it is a strategy that has been successful in English-language sites.
This strategy provides bidirectional benefits, since it attracts web traffic to both the guest blog and the blog that has had the collaboration. In addition, the visibility of the content increases, since if you have collaborated with a famous and well-positioned blog, you will attract more readers to yours.
The main objective of the guest post is to get backlinks from one domain to another, generating authority in the indicated blogs. If you work in collaboration with other blogs as a guest, many people will read your own blog if the topic interested them, and you will get some links that will improve your positioning in Google.
Learn about the benefits of guest post
Although it is best to create your own content on your blog so that all the web traffic reaches it, many times making guest post or collaborating in other important blogs will attract readers to yours. Therefore, it is good that you know its benefits and advantages.
Attracting new audiences
If you have your own blog, you should know that creating your own circle of readers and community of users is a difficult and time-consuming job. Thus, generating traffic on your own is exhausting and you have to invest a lot of effort so that the income and profits are noticed.
You should know that there are other authors with blogs that do the same as you and have a part of the target audience among their customers and users. Thus, collaborating with one of these sites means that you will have access to that audience that you cannot reach on your own.
You will get quality links
In terms of search engine optimization (SEO), receiving a link from sites that are well positioned and are of quality, will help in your own web positioning. In this way, the more links your business, brand or blog has, the higher it will be ranked on search engines such as Google.
For this reason, the guest post is one of the keys to improve the organic positioning of your site, whatever it is. When you are invited to publish content on other websites, you will be guaranteeing in some way that they will link your blog with others that are already famous and have very good positioning in Google.
When you write posts in various articles with your authorship, users will see you as a specialist in the area in which you operate. This means that you and your company have the authority to talk about and explain topics that concern them, generating more traffic to your website and making people more interested in what you are selling or the service you are providing.
To have authority is to position this projection in the minds of users. At the same time, your name and that of your brand will be present when they think about what you know how to do, what you have written and what you sell. This is when users and potential customers think about the subject and when they relate your brand to similar products.
Supports Inbound Marketing
As you have already seen, the guest post serves to gain greater visibility, improve the SEO of your articles, get better quality links and project authority on the topics you handle. If you know what Inbound Marketing is, you will realize that this strategy helps you in almost all of its objectives.
This is because many potential customers and users will quickly turn into leads, which are those people who provide their data in a form, which helps you get accurate metrics about the people who read your blog or follow your brand.
Choose good partners for your guest post
To choose a partner or a blog that will grow your audience and other goals you set with the guest post, you must analyze very well what you are looking for as an author. Also, analyze the vision of your company and you will find the sites according to your company’s needs.
Probably the most important point when setting up guest posts is to find those sites that share your topics. By doing this, the readers of the blog you want to link to will associate those topics with your blog as well.
Likewise, if you share information with other blogs and they do the same with you, surely the success will be shared and they will want to collaborate with you for a long time.
You can also find blogs in your sector in guest posting marketplaces and directly hire the publications in the web pages you are interested in. You can filter by country, language, topic, visits and other metrics such as domain rating and domain authority.
Obviously, a page with less than 10 points is a weak domain and will not serve your SEO goals. On the other hand, a score of 50 or more means that you will improve your blog’s ranking if you link it to high ranking sites.
When talking about domain, there are some metrics that can help you evaluate the quality of the site you want to link to. One of these metrics is domain authority (DA) and page authority (PA). The score ranges from 0 to 100, so it is not difficult to establish the score of the site that is better positioned to help you get more visibility.
More metrics to consider:
To identify the relevance and strength of a domain you are interested in, the ideal is to use specialized SEO tools. These tools will help you analyze the strength of the domain you are trying to link your articles to. Remember that targeting a high scoring and strong domain will increase your chances of improving your positioning in Google.
Get to know the traffic of the site
After evaluating the parameters of authority and domain strength, you have to do some research work. This work should focus on whether the page you have determined that can help you with the guest post, has a large audience and if they are loyal to that page.
Doing this work is vital, because it can help you reach a high level of audience and engage them with your content as well. In addition, you can attract new users, readers and customers to build loyalty as you move forward with your brand.
Establish contact to make a guest post
After doing the investigative work and setting the blog or website you want to link to, the next thing to do is to contact its administrators. If you are a client of one of them, this process is simplified.
If you are not a regular customer, then you should establish a first contact in the best possible way. Remember that a first impression is always important to do all kinds of business and, to make a good guest post, it also applies.
You just have to write to the contact medium they provide in a personalized way, take care of the tone of the message and, of course, talk about your company, blog or brand. All this highlighting the advantages and benefits that both sites would have to establish a collaboration with various articles through guest post.
Create a content portfolio
When you are going to establish a contact of this type with another company, the ideal is to have a portfolio with the articles that generated the best positioning metrics. If you have a blog or site that has been publishing content for a long time, it will be better and will gain more credibility with your potential partners.
This portfolio must show the mastery of the contents you have developed, the way you show the ideas in the site and if they are coherent with the grammar and with what you have published. Likewise, you must show really attractive topics that generate interest.
Therefore, it is easier to establish contacts if you already have a blog with content. It is better to wait a bit and concentrate on generating more articles before trying to establish a contact for a Guest Post.
Quality of an article with guest post strategy
If you have established a collaboration between another blog and you are in charge of publishing a guest post, you should keep in mind that the way of developing content may vary a little. The first thing you should do is to adapt to the editorial line of the blog that invited you as a writer, respecting this condition will open many doors for you in the future.
The topic is the central axis of the guest post when you are invited. You have to write a good article on a topic that is of interest to the site, as there is no point in writing something else. To begin with, you should get to know the blog that has invited you by reading some old posts.
In the same way, you should see the repercussions that these articles have and write your own based on what has been useful here. It is not about working for the blog, it is about developing your own article with the editorial line of the blog that invited you.
Another important thing is the content. You must write an article that generates value, not cheap propaganda. If you have been invited to collaborate, it is because you have made enough merits to contribute knowledge that the writers on the site do not have and you can help them.
If the quality of the article you have written is high, you are more likely to stand out among the loyal readers of the site that has invited you to collaborate. Likewise, users will want to know who you are, what else you write and for that, they will go straight to your blog.
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