What is organic traffic and how to attract more visitors?

Every time a website is published on the internet, there are several channels from where users can get to see it. Be it from advertisements and social networks, to the most important one which is through search engines like Google. This is called organic traffic.

What is organic traffic to a website?

So, to the question of what is organic traffic, it is the visits that come from the results page of a search engine, whether it is Google, Bing or whatever. This traffic is the one that generates the highest number of visits to any website, whether it is a blog, e-Commerce page, etc.

This traffic is generated on your website because you may have users with some interest in what you publish. Organic traffic is different from the others, since it does not come from typing the address of the site directly in the browser or from sponsored links.

For this reason, organic traffic can be segmented to see how much of it comes from Google searches, for example. In addition, your site may have metrics that are emitted through internal search engines or sections of your site.

Likewise, this type of traffic is traffic that your site has not paid for. That is to say, these metrics come from clicks to your page from links that are not sponsored and through advertisements.

How important is organic traffic?

First of all, you should keep in mind that organic traffic is vital for the success of your website or blog. Even more so if you have a brand, a business, a company or an e-Commerce that you are making known through the web. The more people click through Google, the better you will rank.

But it’s not just about numbers, quality is also something that matters. Especially, with the new changes that Google’s algorithm has had in terms of how to position web pages. In terms of quality, it does not refer to the quantity of users, but to those who come to your site by searching through keywords or related phrases.

Also, a random user is not going to get to your web page just by clicking on it. If you have a business or a company, these are people who are at least interested in reading and knowing a little more about the items you sell.

Likewise, these are users who come to your site in a natural way and not through annoying ads. Users who search for your website are there because they have a question and are looking for a solution there. Also, because they have a specific need and your brand satisfies it in some way.

Keys to understanding organic traffic

Organic traffic also says a lot about the quality of your website. It will offer trust to users and Google will rank it among the top of searches because it will not represent a security threat.

1. It is the channel that will bring the most traffic (number of visits) to your website or blog. So you must have it optimized by investing intelligently in it.
2. The results will be seen in medium and long terms. Remember that it is something natural, it will not offer immediate results like the traffic that is generated through advertisements.
3. The user arrives to your page through keywords, the most natural way and the one that generates the most interest in the search engine, in this case, Google. Every time people have a need, they will come to your site to solve it, even out of curiosity.
4. Generating organic traffic is free. You don’t have to invest money in it. On the contrary to ads, you do have to pay for it. To keep this channel optimized, you just have to apply SEO rules and everything will be fine.
5. This type of traffic is better qualified to position your website by Google’s algorithm, so it is of better quality than the rest.

What are the advantages of organic traffic?

The advantages that a data analysis channel like this has are more than its cons, not to say that it has no disadvantages. In the same way, you should know why it is necessary that web traffic is what you invest in the most when it comes to improving your site’s numbers.

1. You don’t have to pay for visits. Just by choosing the right keywords for your content, you can get it to appear at the top of Google’s search results.
2. The visits are of high quality. If you make a study of the keywords of the content you plan to publish, you already know which are the most demanded by users. That is to say, the ones that are most often typed in the search engine.
3. Create the content associated with the requested words. If you create content with the most popular keywords, the search engine will relate them to what you have developed and you will appear at the top of Google.
4. Your sales and customer conversions will increase. If you do everything necessary to position your website in the first places through organic traffic, sales will increase. This is because more users will be interested in what you sell and will become regular customers.

Increase organic traffic effectively

The organic traffic of your website and blog can be significantly improved. To do this, you need to implement various techniques and strategies that have to do with SEO (Search Engine Optimization).

These methods and processes influence the algorithm of Google and other search engines when it comes to positioning your site. Also, they influence when users do their respective searches on Google and other search engines.

Define your buyer persona

It is important that you have a clear idea of who will buy your products, acquire your brand or who will read your blog. Defining this point will guide you in the content creation process, that is, developing the relevant information to the type of users you are looking for.

Optimize your content through SEO

Google’s algorithm has evolved so that quality content is the one that is well positioned. But this is not achieved just by writing on a blog or on a website anything. You have to develop really optimized content, with keywords, easy to read and have calls to action both online and offline.

Link building is important

Working on link building will allow you to get links from blogs related to your sector and will make the difference with your competitors. It will be a great help to climb positions in the SERP.

If you are going to link your blog to other sites, they have to be well positioned. In the same way, you have to insert the links naturally and that the linked content is related to what you write. This way you will generate enough authority to generate more traffic to your site. You must do it by the methods that Google approves, otherwise, it will be considered spam.

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Learn how to view traffic through Google Analytics

Google Analytics is an excellent tool provided by the tech giant for you to visualize some important metrics of your website or blog. You just need to set up your account there for you to start viewing statistical data.

Once you are inside the Google Analytics tool, click on the following path: Acquisition > Channels > Organic Search. As you will see, you have the data concerning how many users have visited your page, and you will also see the quality of those visits.

This way you can see the organic traffic in Google Analytics. You can also view other relevant statistical data. This tool gives you information about which websites generate more organic visits and you can make a comparison with yours.