Evergreen content: Examples and best practices for SEO

Evergreen content is a post on a topic that is always relevant and has no expiration date for readers. It also complies with SEO principles and helps generate top search engine rankings, attracts potential customers and allows you to connect with existing customers, and only requires updates from time to time.

In this article, we will discuss the importance, benefits and types of evergreen content. Then, we’ll show you how to create relevant and qualitative content and inspire you with some great examples.

Why is evergreen content important?

Do you want to drive traffic to websites, better convert visitors into leads and establish authority? Then you should take advantage of step-by-step guides, tutorials, videos, how-tos, and podcasts for beginners and experts. However, writing ordinary articles that correspond to the realities of a given time cannot guarantee the future success of a business.

Much lies in the ability of the digital marketer to publish content that will always be in demand and not time-sensitive.

Creating evergreen content provides knowledge to readers and rewards them with organic traffic, high search engine rankings, backlinks and a higher ROI.

Useful, clear and accessible blog content can easily reach your target audience and attract prospects. By providing customers with informative and up-to-date information, you can also retain readers and acquire loyal customers.

With useful and clear content, brands can reduce bounce rates on their websites. Using keywords and links also allows companies to support their SEO strategy and stay ahead of the curve.

There are even more reasons why brands consider generating “fresh” content. Read on to discover more advantages of this inbound marketing technique.

Benefits of evergreen content

Leveraging quality articles that comply with SEO principles brings value to your business. There are several pros that evergreen content brings, which are as follows:

1. High search ranking.
2. A steady stream of readers.
3. Continued high level of traffic to a website.
4. Strong relationships with existing customers.
5. Value for visitors (skills and knowledge).
6. A high number of shares.
7. More backlinks.
8. Customer loyalty.
9. Industry authority.
10. Lead generation.
11. Now that you know the pros, let’s go over the types.

Types of evergreen content

To get a higher ranking and generate more traffic, be prepared to use different forms of content. Like what? Well, how-to’s, how-to guides, interviews, product overviews, infographics and more.

These different forms of content will help you engage your audience and keep them loyal to your company. So, it’s time to jump into the types.

Step-by-step guides

To learn something new or solve a problem, people go to Google to find answers. That’s why be prepared to provide them with the most informative and detailed guides on various topics in your niche. By creating step-by-step guides you will keep your blog updated and you will be able to drive traffic to your website.

Let’s take one of the most popular topics, ‘How to fry an egg’, for example. By publishing a text with this topic, not only will it be relevant, but it will rank high on Google. This is because people will always need to know how to cook an egg. And best of all, the article doesn’t even require any updates as the process remains the same.

Main content

This is the main content of your website and can be presented to you in the form of an article, single page, blog content or multiple pieces of content. These are informative and partially long articles that combine information from reliable sources and cover the most important aspects of a given topic. It’s an excellent approach to welcome visitors to your sales funnel. For example, if your website offers visitors to read your article before buying a laptop.

Articles backed by numbers

If the claims in your content are backed up by evidence, people will be more inclined to believe this information. You can look for survey results from reliable websites to prove your words.

Lists of useful tools

Recommending your customers some useful tools to have on hand is also a great idea. Show your readers tools that can be useful in their professional or personal life. To provide maximum value, try to compile a long list of services that suit businesses with different budgets.

Infographics

It is always a great way to convey some important facts, numbers, brief guides or examples through infographics. They are visually appealing and customers perceive such information more quickly. Moreover, infographics are easy to download and check at any time without the need to Google or read long articles. A survey by Visme, says that 32% of online marketers report that images are the most important form of content.

Now that you know the types, you can easily turn your evergreen content ideas into reality.

How to create evergreen content?

Every brand tries to create this type of content on a regular basis because of the advantages it brings. If you are interested, start here to develop it for your company.

Select a topic

You should look for topics related to your website and that can generate a lot of traffic. Take advantage of one of the necessary tools. To select an appropriate topic, you should distinguish trends from evergreen content. The former has a high search volume, but loses it quickly; the latter has more traffic for a long time.

First, look for topics that are perfectly suited to your website and at the same time remain relevant to your customers. Next, look at the articles you already have on your blog to find out which one retains the most readers. Third, check blogs with articles related to yours, identify the content you need and check it with a special tool.

Choose the keyword

For your content to be optimized for SEO, use the right keyword. To identify the keywords, you can take advantage of one of the keyword analysis tools. Like what? Like Term Explorer, Ahrefs or SEMrush) or simply type a search query in Google.

Avoid dates and events

If you don’t want to shorten the lifespan of your content, make sure it doesn’t contain specific dates or events. It is advisable not to stick to events that happen during the time you create your articles. If some of your blog content requires dates, use them wisely.

Take our article ‘Google My Business: Ultimate Tutorial for 2023‘, for example. We can easily update the title of the content to ‘Google My Business: Ultimate Tutorial for 2024‘.

But if we had put the year in the URL slug, it would be a mistake.

Writing about studies

Case studies involve in-depth analysis of events, people or communities and aim to analyze certain problems, situations or companies. They are popular in commercial areas, but are only appropriate for certain types of situations and target audiences. However, if you know that your readers prefer in-depth analytical content, the study of a specific topic is an excellent option. By using it, you can build credibility, increase authenticity and provide readers with new insights.

Create informative guides and tutorials

Everyone needs advice in different life situations and often use Google to get it. Users search for guides, tutorials and videos to answer their questions and choose articles that have a higher ranking. So, if you want to establish authority, always try to create informative, step-by-step, relatively long guides so readers can use them to their advantage.

Make sure your articles are up-to-date

At this stage, it is no longer important how hard you have worked on your blog content and its quality. The main thing is to update them from time to time. This is because strategies and tools change, resulting in content becoming less relevant over time.

Take linkatomic.com, for example. We update SEO dictionary content from time to time to maintain relevance and offer users the freshest content.

How to make the most of your evergreen content

Even the best evergreen content generally experiences some decline over time. One of the reasons for this is the work of competitors. Yes, you’re going to try to create the best content for your topic, but you can’t stop someone else from coming along and doing the same thing. You’re likely to lose some traffic to other competitive content just because it exists.

Also, when you get better at producing content, you will also find that you have to compete with yourself as topics will overlap. With all this in mind, here are some tips to gain and keep more traffic for a long time:

Monitor your traffic and ranking

Make sure you keep track of the keywords you are targeting and the performance of your content. That way, you’ll be able to launch and make updates as needed when you see texts, or entire content groupings, starting to drop in the SERPs.

Update and revise your content

Fresh content is key to a solid, ongoing content strategy. Keeping your brand voice and content updated, including social media, should be a regular part of your overall strategy.

Take advantage of a solid link building strategy

Links tell search engine spiders which pages are connected. When creating and updating your evergreen content, make sure each page is linked to and from other quality content. Why? Because then users (and web crawlers) will find it easily.

Conclusions

Evergreen content is both easy to understand and difficult to implement. With this guide, you now have a better understanding of the value of evergreen content. Simply put, it’s a starting point for creating your own content or updating it if you already have it.

Mind you, this content marketing strategy will never be 100% bulletproof. However, it’s satisfying to see the long-term effect of turning your content into an oiled machine that drives traffic.