In a world as vast and deep as SEO, and of course, digital marketing itself, it is common to come across new terms no matter how long you have been in the business, but especially when you are new.
One of those terms is the Authority Score, linked to the tool that created it: SemRush, which is worth knowing to take any online project you have to the next level.
The SemRush Authority Score, is a metric that quantifies precisely how much authority a domain has. To do so, this score combines several factors, and based on its analysis, it gives a score ranging from 0 to 100.
Due to its function, it is an invaluable tool for beginners and SEO professionals, as it allows you to identify the strengths of your own site and that of your competitors, and of course, the weaknesses, to take actions in order to lead the online project to the goal.
Although in Linkatomic we do not work with Semrush AS, we do have integrated in our platform the DR (Ahrefs), TF (Majestic) and DA (Moz) to assess the authority of the portals we work with.
This way you can easily choose which newspapers to appear in to boost online visibility and SEO positioning with effective branding and link building campaigns.
Why is it important and how to analyze it?
A high score indicates that the domain is potentially considered trustworthy and relevant by the search algorithms, which increases the probability of appearing in the first positions of the search results.
However, it is necessary to clarify that Google, nor other search engines, had anything to do with its creation, therefore, a high score is not a guarantee of getting the first positions. Even so, it is useful precisely because of the probability it represents.
To analyze the Authority Score you should use the SemRush tool, which will provide you with detailed reports that break down the components of the score, allowing users to identify areas for improvement.
By understanding how this metric is calculated, those who want to dive into the world of marketing or SEO can implement effective strategies to increase their domain’s authority and, therefore, its performance.
What are SemRush’s criteria for calculating a website’s AS?
SemRush uses a variety of criteria to determine a domain’s Authority Score. Among those it takes into account to assign a score are:
- Quality of backlinks. They consider the quality, relevance and authority of the sites linking to the target domain.
- Number of backlinks. Total number of inbound links to the website, giving more weight to those with higher quality.
- Link diversity. Variety of link sources, for example, from websites, newspapers, forums, etc.
- Organic traffic. Number of visitors coming to the site through organic searches from different online platforms.
- Positioned keywords. The tool analyzes the number of keywords positioned, and the place in the ranking where they are.
- Domain health. Technical factors such as loading speed, mobile optimization and the absence of errors on the site.
- User engagement. Metrics such as bounce rate and time spent on the site, as they are considered essential to determine the value of the content.
- Social media presence. Activity and engagement on social platforms, from Facebook and Instagram to TikTok and X.
- Domain age. The length of time the domain has been registered and active on the internet is another factor they take into account.
Methods to increase the AS of a domain
To improve the AS of your domain, there are methods that you can integrate into your strategy to apply, such as the following:
- Generate high quality content. It is essential to have quality content, it is even a good idea to improve the one you already have, especially if it is old.
- Optimize the structure of the site. Try to ensure easy navigation and a well-optimized web architecture.
- Build quality links. Either by applying strategies on your own to obtain free backlinks, or by buying them, build an adequate and varied link profile.
- Improve user experience. Optimize the loading speed, aim to have an intuitive website and focus on the mobile version, which is the big favorite nowadays.
- Perform periodic SEO audits. Identify and correct technical and content errors that arise from time to time.
- Increase social media presence. Promote content on social platforms to increase visibility and links.
- Monitor competition. Analyze competitors’ strategies and adapt them to improve your own domain.
SemRush is one of the most used tools because of its highly valued Authority Score metric. However, there are others such as Ahrefs’ DR, Sistrix’s Visibility Index, SeRanking’s Domain Trust, Moz’s DA and PA, and Majestic’s CF and TF.
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